READY  MIXED 
HOUSE. BARN, 
CARRIAGE, 
WAGON 

IMPLEMENT 
PAINTS 
SHINGLE  STAINS 

PRESERVATIVES 
VARNISHES 
OFEYERYKIND 
GOLD  SILVER 
PAINTS. 
BRONZES 

i  ENAMELS 


BRUSHES 

OF  EVERY  KIND. 

WHITE  LEAD 
DRY COLORS 
FLOOR  OILS 
WAX  FINISHES 
FILLERS. 
POLISHES 
REMOVERS. 
GLUE.LINSEED  OIL 

GRAPHITE 
GRAINING  TOOLS 
PAINTERS  GLAZIERS 
CALCIMINE  RS 
TOOLS  SUPPLIES/ 


MIXED 


iaaiaiiii^ 


« 

1 

1  2  Pa»nts  This  Residence  Two  Coats. 

SI*.-  of  ) ions.-  (2X2  •  17  feel  hit'll. 


Body.  gallons  N< 
Trimming.  '1  gallon 


Hoof  require 


30C22!* .  $10.47 

N'o.  30C235.  2.36 

$12.83 

8  gallons  No.  30C860  Mineral  i'aint.  costing  $6.17  extra. 


$10.47 

Body.  5  gallons  No. 
Trimming.  2  gallon? 


Paints  This  Residence  Two  Coats. 


::nc2i.”  : 

N 


b.  I  I 

2.36 


Hoof  require 


<£  1  2  83  Paints  This  Residence  Two  Coats. 

1  si/.,  or  :;.ix:iii  is  feet  high. 

Ri  Ions  No  C2  C2  $  I  0.47 


Body. 
Trimming. 


No. 

gallons  No.  30C213 . . 

Total  . 

iuires  6  gallon  No.  ::nCSU0  Mineral  I'aint . 


$  I  0.47 

.  2.36 

$  I  2.83 

■listing  1M.7H  extra. 


$13.86 

Body  10  gallons  N . 258 

Trimming.  -  gallons  Ni  04  24 


Paints  This  Residence  Two  Coats. 


Total 


Hoof  requires  8  gallons  No.  30C8t*o  Mineral  Paint 


5x10 — 18  feet  high. 

$  I  I  .50 
2.36 
$  I  3.86 

ting  $0.17  extra. 


$12.29 

Body.  SU  gallons  N'o.  30C22C.... 
Trimming.  2  gallons  No.  30C243. 


Paints  This  Residence  Two  Coats. 

.Size  of  house,  2Sxll  — 12  fed  high. 

S  9.93 
2.36 

„  Total  . SI  2.29 

1  *ooI  requires  i  gallons  No.  30CS00  Mineral  Paint,  costing  i 53  extra. 


8  1  1  Paints  This  Residence  Two  Coats. 

T  1  size  of  house.  20x28-18  feet  high. 


Body.  8  gallons  N» 

Trimming  2  gallon 


Bool  lequire 


.  ::oC259 .  $  9.29 

S  •  2 1  .  2  36 

$  I  1.65 

7  gallons  No.  30C80Q  Mineral  Paint,  costing  $5.63  extra. 


rr  l  ^ 


SEARS,  ROEBUCK  AND  CO.,  CHICAGO,  ILLINOIS. 


UULUIYI 


mowilT 


Paint  From  Manufacturer  to  You 

Our  paint  is  manufactured  under  owr  <direct  supervision  in  our  own  factory,  one  of  the  largest  paint  factories  in  the  world. 
Every  ingredient  that  is  used  in  its  manufacture  is  thoroughly  tested  by  expert  chemists  employed  in  our  Paint  Department.  By 
putting  every  ingredient  to  a  chemical  test  we  insure  a  mnifonm  quality  of  paint.  Nothing  is  used  that  fails  to  come  up  to 
the  standard  of  quality.  _  . 


Guaranteed  House 
Paint: 

$J05  TO  $J^_1_8 

A  GALLON,  according  to  I 
quantity,  the  r<esult  of  mak¬ 
ing  our  own  paint  in  our 
own  factory  am d  selling 
direct  to  you. 


Guaranteed  Barn 
Paint 

69c  to  84c 

A  GALLON,  according  to 
quantity,  the  result  of  mak¬ 
ing  our  own  paint  in  our 
own  factory  and  selling 
direct  to  you. 


Two  great  benollts  are«ecure<l  for 
out  customers  try  our  being  paint 
m  a  n  u  f  ac  t  u  r«r«  an  \v«H  as  paint 
sailers.  First:  A  quality  so  good 
that  we  are  safe  In  guaranteeing  the 
paint,  a  Step  wifaidh  no  other  manu¬ 
facturer  has  been  so  fur  willing  to 
take  in  regard  to  his  paints.  Second  : 

A  large  uion®-  saving  because 
there  is  ouly  one  profit  tor  you  to  pay  on  the  actual  manufacturing  cost. 

Anyone  ran  s«e  at  once  that  our  method  i*.  the  logieal  one  to  adopt 
fur  money  saving.  Great  numbers  of  people  .through  pure  custom  'keep 
paying  retail  prices  for  [point,  their  neighbors  do  it,  many  painters  ido  it, 
aud  they  do  it  largely  because  others  do  it-  Middlemen’s  profits  and  es¬ 
pouses  aided  to  itlie  innintfacturers’  prices  <eertninly  have  nothing  to  iflo 
with  the  quality  of  paint.  Remember  our  .prices  are  manufacturers’ 
prices,  if  we  aceneto-sdH  this  paint  to  a  dealer  and  he  were  to  a.dd  50 
cents  a  gallon  to<our  price,  it  would  not  make  the  paint  any  better-  The 


Thieaioture  shows  our  great  paint  factory,  the  Illinois  Paint  Works.  Just  across  the 
tracks  dftthe  Baltimore  &  Obio-Chicago  Terminal  Railroad  Co.  from  our  great  buildings. 

We  ownaand  operate  this  entire  plant  and  use  the  entire  output  exclusively.  The  building 
is  four  stories  high.  125  feet  tong  and  60  feet  wide  with  large  basement,  and  has  an  output 
of  overnimlUlon  gallons  a  year,  .and  arrangements  are  made  so  that  the  output  can  be 
largely  (increased  when  demanded.  It  is  equipped  with  the  very  latest  and  most  scientific 
paint  making  machinery,  huge  grl  rrdor,  and  mixers  andeolor  mixing  machinery  of  the  latest 
improved  type.  It  Is  tile  most  modern,  up  to  date  paint  factory  in  existence, barring  none, and 
itn  ‘  "  '  “ 


is  thoroughly  in  keeping  throughout  with  the  high  quality  of  our  famous  brand  Seroco  Paint. 


same  is  true  of  any  other  brand  of 
paint,  in  paying  higher  prices  else¬ 
where  for  different  brands  of  paint 
you  do  not  get  any  better  quality 
whatever.  Every  cent  of  this  extra 
money  is  absolutely  lost.  We  are 
convincing  the  public  very  rapidly. 
These  facts  are  so  apparent  to  our 
customers  who  buy  our  paint  that 
they  'become  enthusiastic  and  tell  of  their  good  fortune  to  others.  So 
mucth  of  this  is  done  among  our  customers  that  our  paint  business  in¬ 
creases  with  great  rapidity.  You  can  form  some  idea  of  this  from  the  fact 
that  our  factory  now  has  an  output  of  more  than  a  million  gallons  a  year 
with  arrangements  already  made  for  a  large  increase  in  capacity.  We 
wish  every  reader  of  this  page  would  point  out  these  facts  to  others,  it 
is  oertairniy  unfortunate  for  people  to  keep  on  paying  high  prices  asked 
elsewhere  for  paint  when  this  opportunity  lies  before  them.  Let  your 
neighbors  know  about  our  guaranteed  paint  and  about  our  prices. 


Keep  Your  Buildings  Painted  and  Save  Costly  Repair  Work 


Everybody  knows  the  importance  of  keeping  buildings  or  other 
structures  well  planted  from  the  standpoint  of  appearance.  It  adds  value 
to  any  property,  and  in  ease  you  wish  to  sell  you  will  not  only  find  it 
easier  to  sell  but  your  property  will  bring  a  higher  price  when  well 
paiubed.  But  no  «ne  slimiftd  overlook  the  great 'danger  in  the  failure  to 
keep Vtiildings  w«51  painted.  If  you  leave  buildings  or  other  structures 
to  the  mercy  of  the sun  and  the  rain,  decay  is  hastened  and  it  will  ouly 
be  a  Short  time  lietCone  costlljy  repair  work  is  urgently  needed.  It  should 
be  scarcely  necess«jry  ito  remind  you  that  lumber  and  repair  work  are  now 


very  costly.  All  large  corporations,  railroads  and  steamship  companies, 
muialeiipalities,  private  and  public  utility  concerns,  invariably  give  every 
structure  of  wood,  iron  or  steel  a  coat  of  paint  immediately  on  comple¬ 
tion  aud  make  provisions  for  repainting  periodically.  They  know  it 
means  eeonomy  and  you  can’t  do  better  than  follow  their  example.  Our 
paint  is  being  used  everywhere  because  it  is  absolutely  reliable  and 
because  it  is  guaranteed,  the  only  guaranteed  paint  on  the  market.  You 
can’t  aff  ord  to  neglect  any  building  or  structure  you  own  when  we  sell 
guaranteed  paint  at  such  prices. 


PA  HUTS.  Page 

IBarn,  ttvuaranteed.  _....  ..  .. .  6 

JBarn,  New  Process.  — . - _  7 

JBuggy.  — . 9 

iFlloor . . . —  5 

lEhouse,  Guaranteed . . . 2-3 

hie  use.  Pune . 16-17 

R«of . . . 8 

Wagon . .  IP 

M  ISC  K  LI.ANEO  l' S- 

Alosihol.  I  >enntu  red . 21,  31 

Aluminum  Enamels  and  Paints.  .10 

Asphalt  Roof  Paint .  8 

As  p  halt  u  in . 21 

Automobile  Body  Polish . 31 

Automobile  Grease . 31 

Autouiob'le  Metal  Polish . 31 

Automobile  Oils . 30 

Auto  mob  le  Top  Dressing . 31 

Axle  Grease....  . 32 

Axle  Oil . 32 

Banana  Liquid . 10 

Bath  Tub  Enamel . 10 

Boiler  Compound . 31 

Brick  Liners . 28 

Bronze  Powders . 10 

Brushes . 26-28 

Brushes,  Roofing .  .  8 

Brushes.  Wire . 2,8 

Buggy  Paint .  9 

Buggy  Top  Dressing . 32 

Canvas  Coating . 11 

Carriage  Top  Dressing . 32 

Cement  Colors . 11 

Coal  Oil . 2!) 

Coal  Tar . 32 

Cold  Water  I’aint . 13 

Colors  in  Oil . 11 

Cream  Separator  Oil . 29 

Crevice  Fillers . 22 

Cup  Grease . 31 

Cylinder  Oils . 29 

Decorative  Enamels . 10 

Dry  Paint . 11 

Dryer . 21 


. 1- 


INDEX 

Page 


Enamels . . . ^—...9,  10,22 

Engine  Oils...  30 

Exteusiou  Ladder^ . 25 

Factory  Enamel..^,,,— .  9 

Floor  Dressing . 31 

Floor  Oil . , . 22 

Floor  Paint . j .  5 

Floor  Varnish...  . 21 

Floor  War.  . . 22 

Floor  WaxUig  Brush . 28 

Furniture  Polish . 21 

Gasoline  Tanks. . . 29 

Glass  Cutters . 21 

Glaziers'  Diamonds . ’’I 

Glaziers'  Points . 10 

Gloss  Fnamel .  9 

Gloss  Lacquer .  9 

Gloss  Oil . 21 

Glue . 28 

Glue  Brushes . . 28 

Glue  Pots . 28 

Gold  Enamels  and  1’aints . 10 

Graining  Colors . 11 

Graining  Combs . 26 

Graining  Paper . 22 

Graining  Rollers . 26 

Graphite  Paint  I’aste . 10 

Graphite  Roof  Cement . 30 

Greases . 31-32 

Hacking  Knife . 24 

Harness  Dressing . 32 

Harness  Oil . 32 

Harness  Soap . 32 

Hoof  Dressing . 32 

Hooks.  Roof  and  Ladder . 25 

Household  Oil . 31 

Incubator  Oil . 29 

Japan  Dryer . 21 

Kalsomine . 12 

Kalsomine  Brushes . 12.  27 

Kerosene . 20 

Knives . 23-24 

Knot  Killer . 21 


Page 

Ladders,  all  binds . 25 

Ladder  Hooks . 25 

Leather  Filler . 32 

Limeproof  Colors . 11 

Linoleum  Finish . 22 

Linseed  Oil . 32 

Machine  Oil . 30 

Metal  1’olish . 31 

Motorcycle  Oil . 30 

Neatsfoot  Oil . 29 

Ochres . 11 

Oils . 29-30 

Oil  Stains . 11,  22 

Oil  Tanks . 29 

Paint  Brushes . 26-27 

Paint  Paddle . 24 

Paint  I’ot  Hooks . 24 

Paint  Remover . 21 

Paperhaugers’  Tools . 23-24 

Paste . 24 

I’as^e  Boards . 23 

Paste  Brushes . 28 

I’aste  Tables . 23 

Pine  Tar . 32 

Plaster  Paris . 11 

Plasterers'  Brushes . 28 

Plastering  Hair . 32 

Polish . 21.31 

Pumice  Stone . 22 

Pumps,  Oil . 29 

Putty . 10 

Putty.  Water . 22 

Putty  Knives . 24 

Radiator  Brush . 10 

Radiator  Enamel . 10 

Roof  Brackets . 25 

Roof  Cement . 30 

Roof  Cement  Paint .  8 

Roofing  1’rushes .  8 

Rotten  Stone . 22 

Rubbing  Oil . 22 


Page 

Sash  Tools . 27 

‘Scraping  Knives . 24 

Screen  Enamel . 10 

Seam  Rollers . 23 

Shears . 23 

Shellacs . 20-21,  22 

Shingle  Stain .  7 

Sizing . 24 

Spatula . 24 

Sponges . 12 

Spraying  Machines . 13 

Stage  Hooks . 25 

Steel  Wool . 22 

Stencils . 20 

Stencil  Brushes . 20 

Stepladders . 25 

Stipplers . 26 

Stove  Pipe  Enamel . 10 

Straight  Edges . 23 

Tanks.  Kerosene  and  Gasoline. .  .29 

Transfer  Pumps . 29 

Transmission  Grease . 31 

Trimmer  Tools . 23 

Turpentine,  Pure . 32 

Turpentine,  Substitute .  5 

Varnishes . 21 

Varnish  Brushes . 10,  20 

Varnish  Remover . 21 

Varnish  Stain . 11 

Wall  Taper  Cleaner . 24 

Wall  Paper  Trimmers . 23 

Wax,  Floor . 22 

Waxing  Rrush . 28 

Wheel  Knives . 23 

White  Lead . 11 

Whitewash  Brushes . 28 

Whitewash  Machines . 13 

Whiting . 11 

Wire  Brushes . 28 

Wire  Screen  Enamel . 10 

Wood  Filler . 21 

Wood  Preserver .  7 

Zinc . 11 


157h.4. 4  10.12.25. 


SEARS,  ROEBUCK  AND  CO.,  CHICAGO,  ILLINOIS. 


05 


1 


TO 

A  GALLON 


According  to  the 
Quantity 

BUYS 

SEROCO 

BRAND 

HOUSE 

PAINT 


GUARANTEED 

Not  to  Peel,  Blister, 
Chalk  or  Rub 
Off 


YOU  CAN  DO 
THE  WORK 
YOURSELF 

BY  FOLLOWING 
THE  SIMPLE 
INSTRUCTIONS  IN 
OUR  BOOK  ON 


“HOW  TO 
PAINT” 


f - 

- 1 

05  a  Gallon 

08  a  Ga,lon 

$*fl 1 5  a  Ga,,on 

1  8  a  Gal,on 

1  —  in  50-Gallon 

1  -  in  25-Gallon 

1  - -  in  5-Gallon 

1  ■  in  1 -Gallon 

JL  Barrels 

A  l/i  Barrels 

A  Kits 

JL  Cans 

Seroco  Paint,  Manufactured  and  Sold  Exclusively 
by  Us.  A  Test  of  Service  Proves  Its  Worth 


Directions 

For  first  coat  of  new  or  unpainted  sur¬ 
faces,  thin  the  paint  with  boiled  linseed 

oil  in  the  proportion  of  V6  gallon  of  oil 
to  1  gallon  of  ready  mixed  paint;  for 
surfaces  in  fairly  good  condition  the 
proportion  of  oil  used  for  thinning  first 
coat  need  not  be  so  great.  For  second 
coat  use  the  paint  as  received,  unless  it 
should  be  very  thick,  when  a  little  boiled 
linseed  oii  may  be  added. 


No  paint  offered  by  any  other  firm  or  individual  ati  any  price  surpasses  our 
Seroco  Brand  in  the  qualities  which  go  to  make  a  high  class,  satisfactory 
paint  for  houses,  barns,  wood  and  iron,  for  exterior  or  interior  work,  where  a 
paint  of  extra  quality  and  wonderful  durability  is  required.  Seroco  Ready 
Mixed  House  Paint  is  manufactured  by  us  in  our  own  paint  factory  under  the 
supervision  of  expert  paint  chemists,  and  it  is  because  this  paint  is  made 
by  us  from  tested  materials  of  our  own  selection  that  we  are  able  to  give  a 
binding  guarantee  on  every  gallon  sold  by  us.  It  is  ground  and  mixed  in 
the  finest  appointed  paint  factory  in  tills  country.  There  is  just  the  right 
proportion  of  each  ingredient  necessary  to  give  an  extra  high  grade,  free 
working  paint. 

Full  Measure  and  Full  Weight 

When  you  pay  us  *1.05  to  *1.18  a  gallon  for  Seroco  Ready  Mixed  House 
Faint,  according  to  the  quantity  ordered,  remember  that  you  get  absolutely 
full  weight  and  full  measure,  and  at  these  remarkably  low  prices,  which  are 
based  on  the  cost  of  materials  and  labor  in  our  own  factory  with  but  one 
profit  added,  we  give  you  a  paint  guaranteed  not  to  peel,  blister,  rub  or  chalk 
off,  a  paint  that  gives  you  preserving  qualities  and  length  of  wear.  Our  colors 
have  great  strength.  We  use  only  the  best  colors  in  tinting  our  paints.  Re¬ 
member,  when  you  buy  from  your  local  dealer  you  pay  the  profits  of  the  man¬ 
ufacturer,  Jobber  and  retailer,  and  above  all  you  have  very  little  or  no  pro¬ 
tection  should  the  paint  go  wrong.  On  the  other  hand,  when  you  buy 
Seroco  Ready  Mixed  House  Paint  you  pay  but  one  profit,  and  that  is  the 
manufacturer's  profit,  which  is  ourselves,  and  yoii  are  thoroughly  protected 
by  our  strong  guarantee. 


GUARANTEE 

We  hereby  guarantee  that  this  Seroco  Paint  is  composed  of  the 
highest  grade  ingredients,  is  a  perfect  preservative,  contains  nothing 
injurious,  v>ill  cover  from  250  to  300  square  feet,  trvo  coats  to  each 
gallon,  and  will  not  peel,  blister,  chal!(  or  rub  off.  W e  agree  to 
furnish  nen>.  paint  free,  should  our  Seroco  Paint  fail  to  come  up  to 

our  guarantee.  SEARS,  ROEBUCK  AND  CO. 


How  to  Find  How  Much  Paint  You  Require 

To  find  out  the  quantity  of  paint  you  require,  measure  the  length,  width 
and  height  of  the  building.  In  measuring  the  height  you  can  measure  it  at 
one  corner,  as  it  is  not  necessary  to  measure  it  at  the  highest  point  of  the 
gable.  Add  together  the  total  number  of  feet  of  the  two  sides  and  two  ends 
of  the  building  that  you  want  to  paint.  This  will  give  you  the  total  length 
of  the  surface  you  w’ish  to  paint.  Then  multiply  this  by  the  height  of  the 
building  in  feet,  which  gives  you  the  number  of  square  feet  of  surface  to  be 
covered  with  paint.  One  gallon  of  Seroco  Ready  Mixed  Faint  will  coyer 
from  250  to  . '100  square  feet  of  surface  two  coats,  according  to  the  condition 
of  the  surface.  Some  surfaces  are  very  porous  and  absorb  more  paint  than 
others;  therefore,  in  figuring  we  suggest  that  you  take  the  basis  of  2o0 
square  feet  to  the  gallon.  Then  divide  the  number  of  square  feet  you  get  by 
250  and  that  :v-es  you  the  number  of  gallons  required  for  the  building. 

Divide  this  by  250,  which  represents 

For  example,  suppose  your  building  measures  .  anr,r0ximate  number  of  square 

MflSSi-ifu  mISK  2  feet  that  1  gallon  of  our  paint  will 

Front  20  feet  cover  the  surface  two  coats.  \ :  ou 

One  Side'.'.' . ! . 30  feet  will  find  this  gives  you  the  result  8 

Rear . 20  feet  gallons,  so  that  it  will  be  necessary 

other  side . -30  feet  for  you  to  |,uy  g  gallons  to  cover  the 

Total . x no  feet  surface  of  a  building  of  the  size 

Multiply  this  by  height . . .  20  feet  given  two  coats.  If  the  surface  is 

_  ,  ,  ,,  in  good  smooth  condition,  you  can 

Total . 2.000  so.  fL  easily  see  that  it  will  not  require 

even  that  much.  Bv  multiplying  the  price  per  gallon  by  the  number  or 
gallons  wanted,  you  can  easily  see  exactly  what  it  will  cost  y°u- 
our  Seroco  House  Paints  in  5-gallon  kits  and  In  gallon  cans;  t nxis 
building  of  the  size  given,  you  would  require  a  5-gallon  kitand  three  1-gn u  n 
cans  of  paint,  if  vou  wanted  5  gallons  in  one  color.  It  costs  SI.  15  per  gallon  for  Seroco  House  Paint  in  5-gallon  Kits  iiu 
$1.18  per  gallon  for  three  1-gallon  cans,  so  that  total  cost  would  be  $9.29  for  all  the  paint  you  would  require  for  suen  a 
building.  If  you  want  to  paint  a  barn  or  fence,  measure  in  the  same  way  and  figure  the  cost  of  our  Barn  I  aint  aeeoruiu„  y. 


I 


2 


SEARS,  ROEBUCK  AND  CO.,  CHICAGO,  ILLINOIS. 


r - 

$105  a  Gallon 

$1  08  a  Gallon 

$1  1  5  a  Gallon 

SI  1  8  a  Gallon 

8  =^=  in  50-Gallon 

■  -  in  25-Gallon 

1  —  in  5-Gallon 

1  ■—  in  1 -Gallon 

A  Barrels 

JL  j/2  Barrels 

JL  Kits 

JL  Cans 

S _ 

Complete  List  of  Colors  and  Prices  of  Seroco 
Ready  Nixed  House  Paint 

FOR  SAMPLE  SHADES  SEE  PAGE  14. 

ALWAYS  MENTION  COLOR  AS  WELL  AS  CATALOG  NUMBER. 


No.  30C201 

French  Gray 

No.  30C220 

Apple  Green 

No.  30C242 

Light  Slate 

No.  30C202 

Dove 

No.  30C22  1 

Leather  Brown 

No.  30C243 

Outside  White 

No.  30C203 

Straw 

No.  30C223 

Light  Blue 

No.  30C244 

Medium  Green 

No.  300204 

Pea  Green 

No.  30C  2  24 

Maroon 

No.  30C246 

Colonial  Yellow 

No.  30C205 

I.ight  Drab 

No.  30C225 

Bronze  Green 

No.  30C250 

Azure  Blue 

No.  300206 

Canary 

No.  300226 

Willow  Green 

No.  30C25  1 

Orange 

No.  30C207 
No.  30C208 

Lemont  Stone 

Pearl 

No.  30C227 

Drab 

No.  30C252 

Oak  Wood 

No.  30C209 

Beaver 

No.  30C229 

Red 

No.  30C253 

Golden  Green 

No.  30C210 

Pink 

No.  30C230 

Brown 

No.  30C254 

Cream  Tint 

No.  30C2  1  3 

Nile  Green 

No.  30C232 

Myrtle  Green 

No.  30C256 

Tinted  White 

No.  30C2  1  4 

Olive  Drab 

No.  30C233 

Slate 

No.  30C257 

Inside  White 

No.  30C2  1  5 

Cream 

No.  30C235 

Light  Stone 

No.  30C258 

Seal  Brown 

No.  30C2  16 

Fawn 

No.  30C236 

Emerald  Green 

No.  30C259 

Light  Gray 

No.  30C2  1  7 

Pure  Blue 

No.  30C237 

Dark  Gray 

No.  30C260 

Chocolate  Brown 

No.  30C 2  1  8 

Buff 

No.  30C239 

Black 

No.  300261 

Yellow  Drab 

No.  30C2  1  9 

Terra  Cotta 

No.  30C241 

Green  Tint 

No.  30C262 

Tuscan  Red 

1-Quart 

^-Gallon 

Prices  for  Above  Colors 

1-Gallon  5-Gallon  Kit, 

25-Gallon  Half  50-Gallon  Barrel, 

Can 

Can 

Can 

per  Gallon 

Barrel,  per  Gallon  per  Gallon 

34c 

64c 

$1.18 

$1.15 

$1.08 

$1.05 

Be  sure  to  mention  color  and  catalog  number. 


Why  Hand  Made  Paint  Is 
Reliable 

Don’t  attempt  to  make  your  own  paint, 
and  don’t  depend  upon  painters’  hand 
made  paints,  because  by  the  very  nature 
of  the  materials  it  cannot  be  reliable.  It 
is  practically  a  physical  impossibility  for 
any  painter  to  mix  properly  by  hand  the 
lead,  oil  and  colors  thoroughly  and  accu¬ 
rately  enough  to  secure  a  paint  that  will 
jjive  good  service.  In  order  to  obtain  a 
perfect  shade  of  any  color  it  is  necessary 
to  be  accurate.  If  a  painter  mixes  a  small 
quantity  he  seldom  hits  exactly  the  same 
shade  a  second  time  if  necessary  to  in¬ 
crease  his  supply  for  the  same  job;  or  if, 
to  be  on  the  safe  side,  he  mixes  too  large 
a  quantity,  he  wastes  the  paint.  Besides, 
he  will  take  much  time  to  mix  it,  for 
which  time  you  have  to  pay.  You  are  also 
likely  to  get  a  poor  job.  Why  attempt 
something  that  has  uncertain  results, 
especially  when  it  costs  more  to  do  it  that 
way?  We  offer  you  a  certainty — a  paint 
guaranteed  not  to  peel,  blister,  chalk  or 
rub  off,  which  either  you  or  a  painter  may 
use  with  equally  satisfactory  results. 


fr 


$J05 

TO 

$2 18 


A  GALLON 

According  to  the 
Quantity 


BUY 
YOUR 
PAINT 
FRON  US 


GUARANTEED 

Not  to  Peel,  Blister, 
Chalk  or  Rub 
Off 


Ail  the  Colors  in 
Which  We 
Furnish 


SEROCO 
READY  MIXED 

PAINT 

Are  Shown  on 


Page  14. 

- V 


SEARS,  ROEBUCK  AND  CO.,  CHICAGO.  ILLINOIS. 


3 


THESE  PEOPLE  HAVE  USED  OUR  PAINT 


They  Know .  Read  What  They  Say: 


PEOPLE  SAY  HE  HAS  THE 
SWELLEST  HOUSE  IN  THE 
NEIGHBORHOOD  BECAUSE 
OPR  PAINT  IS  ON  IT. 

Bonners  Ferry,  Idaho. 
Sears,  Roebuck  and  Co.,  Chicago,  Ill. 

Dear  Sirs: — I  ana  greatly  pleased 
with  your  Seroco  Paint.  It  gives 
first  class  satisfaction.  I  painted 
my  house  and  used  some  pure 
white  lead  paint  right  alongside  of 
yours  and  you  can’t  see  any  dif¬ 
ference  in  the  looks  of  the  two 
paints.  However,  Seroco  Paint  is 
better  than  most  of  the  paints. 
People  say  I  got  the  swellest  house 
around  here,  and  they  always  ask, 
“Where  did  you  get  your  paint!” 
and,  of  course.  I  always  tell  them. 
“Sears,  Roebuck  and  Co.,”  for  I  am 
proud  of  it.  I  must  tell  you  a  joke 
on  one  of  our  merchants.  He  went 
along  with  me  to  the  depot  for 
some  goods,  and  when  he  saw  the 
cans  of  paint  I  was  getting,  he 
asked  what  I  paid  for  the  paint 
and  I  told  him.  He  said  he  could 
sell  me  paint  as  cheap,  and  I  told 
him  he  could  not.  He  took  the 
bills,  went  into  his  store  and  fig¬ 
ured  for  a  while,  then  said :  “My 
paint  costs  me  $1.50  a  gallon  and 
I  sell  it  for  $2.00  a  gallon.  Your 
paint  can’t  be  any  good.”  I  ex¬ 
plained  it  was  guaranteed,  so  I 
would  risk  it  anyway.  I  told  him 
that  all  goods  received  from  you 
had  been  satisfactory  and  that  if 
anything  at  any  time  should  prove 
unsatisfactory  you  would  make  it 
right.  Yours  very  truly. 

C.  A.  HOOKER. 

SEROCO  PAINT  IS  THE  BEST 
HE  EVER  BOPGHT.  HAS  A 
BEAPT1FPL  GLOSS. 

Blue  Mound.  111. 

Sears,  Roebuck  and  Co.,  Chicago.  Ill. 

Dear  Sirs: — I  will  write  you  a 
few  lines  to  let  you  know  that  I 
have  used  your  paint  and  it  is  the 
very  best  that  1  ever  bought.  It 
works  easy  under  the  brush  and 
covers  from  250  to  300  square  feet 
to  the  gallon,  and  it  has  a  beauti¬ 
ful  gloss.  I  have  painted  a  house 
and  had  good  success  with  it.  The 
house  is  20x18x20  feet,  the  addition 
is  20x18x18  feet,  and  I  bought  12 
gallons  of  Seroco  Paint  for  the 
body  of  the  house  and  2  gallons 
for  the  trimmings.  The  barn  is 
40x4SxlS  feet,  for  which  I  bought 
15  gallons  of  paint  and  10  gallons 
of  oil,  and  it  is  the  best  paint  I 
ever  saw.  I  remain  as  ever. 

Yours  very  truly, 
ALBERT  F.  TREE. 

OCR  PAINT  HAS  BEEN  ON 
THREE  YEARS.  HAS  NOT 
BLISTERED  AND  RETAINS  A 
HARD  GLOSS.  SAVED  50  PER 
CENT. 

Percival,  Iowa. 

Sears,  Roebuck  and  Co.,  Chicago,  Ill. 

Dear  Sirs: — I  have  been  using 
your  paint  for  the  past  three  years 
and  I  am  pleased  to  say  that  It  is 
all  you  claim  for  it.  When  used 
according  to  directions  it  works 
freely  and  smoothly  under  the 
brush  and  lasts  well.  Paint  put  on 
three  years  ago  has  not  a  blister, 
retaining  a  hard  gloss  In  one  case 
I  painted  my  house  (three  coats). 
20x30x18,  with  about  15  gallons.  In 
regard  to  cost  of  this  paint,  it  has 
been  a  saving  to  me  of  at  least  50 
per  cent.  Yours  truly. 

W.  J.  SHELDON. 

LOOKS  BETTER  THAN  HOME¬ 
MADE. 

Marietta,  Ohio. 

Sears,  Roebuck  and  Co.,  Chicago,  Ill. 

Dear  Sirs  : — Regarding  the  paint 
which  I  bought  from  you,  will  say 
that  I  am  satisfied  I  saved  one- 
third.  It  covers  more  and  looks 
better  than  our  paint  made  in 
Marietta.  The  house  is  16x32, 
height  17  feet,  with  an  "L"  story 
and  one-half  length.  32x13;  porch, 
24x7  feet  and  took  about  10  gallons 
(two  coats). 

Yours  very  truly, 

WILL  REICHARDT. 


BEST  PAINT  HE  EVER  USED 
AT  ANY  PRICE. 

Shippensburg,  Penn. 
Sears,  Roebuck  and  Co.,  Chicago,  Ill. 

Dear  Sirs: — As  to  the  merits  of 
the  house  paint  I  bought  of  you. 
and  which  I  am  now  having  put 
on  a  large  three-story  building  in 
this  city,  owned  by  me,  I  want  to 
tell  anyone  wanting  to  paint,  that 
this  is  the  best  paint  1  ever  used  at 
any  price,  and  since  the  second 
coat  is  on  the  building  it  looks  bet¬ 
ter  than  houses  painted  with  so 
called  white  lead  paints  costing 
over  twice  as  much.  I  wish  you 
could  just  come  and  see  the  fine 
appearance  of  this  job  of  work.  It 
has  made  much  favorable  com¬ 
ment  and  I  have  had  many  com¬ 
pliments  on  the  work.  The  paint¬ 
ers  sav  it  handles  better  and  '-ov¬ 
ers  better  than  any  paint  they 
ever  used,  and  it  is  so  strong  in 
pigments  that  It  required  from  2 
to  5  gallons  of  linseed  oil  to  every 
8  gallons  of  paint  as  taken  from 
the  buckets  to  thin  it  down  for 
first  coat,  and  one-third  linseed 
oil  r . »  the  second  coat.  You  are 
welcome  to  use  this  in  any  adver¬ 
tisements  you  see  fit. 

Respectfully  yours, 

WALTER  C.  FICKES. 
SKEPTICAL  P  A  INTER  NOW 
LOl'D  IN  THE  PRAISES  OF 
OCR  PAINT. 

Mason.  Mich. 

Sears,  Roebuck  and  Co.,  Chicago,  Ill. 

Gentlemen: — We  are  now  paint¬ 
ing  our  buildings  with  your  paint 
and  wish  to  add  our  recommenda¬ 
tions  with  those  you  already  pos¬ 
sess  regarding  the  superiority  of 
it.  We  recently  purchased  the  farm 
and  it  has  been  a  great  number  of 
years  siuce  the  buildings  have  been 
painted,  consequently  they  were  in 
very  bad  condition.  The  painter 
had  not  used  your  paint  before 
and.  like  some  people,  was  skep¬ 
tical  regarding  it,  but  now  he  is 
loud  in  his  praise  of  it  and  cannot 
say  enough  in  favor  of  it.  He  says, 
beyond  a  doubt,  that  it  is  far  su¬ 
perior  as  to  quality  and  pureness 
to  any  he  ever  used,  and  I  do  not 
doubt  that  you  will  receive  many 
other  orders  from  this  vicinity  just 
through  the  advertisement  our 
buildings  give  you.  We  have  saved 
over  half  and  have  a  very  superior 
paint.  Very  truly. 

W.  C.  JENKINS. 

SAVED  AT  LEAST  ONE-THIRIJ 
ON  THE  JOB  AND  HAS  LOTS 
OF  PAINT  LEFT  OVER. 

Masontown.  W.  Va. 
Sears.  Roebuck  and  Co.,  Chicago,  Ill. 

Gentlemen: — Some  time  ago  I 
bought  a  quantity  of  paint  from 
you.  This  paint  was  bought  for 
two  six-room  houses  with  front 
and  back  porch,  but  I  found  that 
we  had  enough  left  to  paint  a  four- 
room  cottage,  and  still  have  four 
or  five  gallons  on  hand.  The  paint 
is  surely  good  and  spreads  and 
looks  all  right.  The  saving  was  at 
least  331-3  per  cent  on  the  job. 

Very  truly  yours, 

R.  B.  BROWN. 
SEROCO  THE  BEST  OF  ALL. 

Lewisburg,  Ky. 

Sears,  Roebuck  and  Co.,  Chicago,  Ill. 

Dear  Sirs :— I  have  been  in  the 
business  of  house  painting  for 
thirty  years  and  have  used  nearly 
all  the  different  kinds  of  paint  on 
the  market.  Some  of  them  I  found 
to  be  good  and  some  bad;  but  I 
find  Seroco  Ready  Mixed  Paint  the 
best  of  all.  Very  truly  yours, 

J.  W.  DAVIS. 

AFTER  A  YEAR,  JUST  AS  NICE 
AS  WHEN  PIT  ON. 

Souderton,  Penn. 

Sears.  Roebuck  and  Co.,  Chicago,  Ill. 

Dear  Sirs: — About  the  paint  I  got 
of  you  a  year  ago.  It  is  on  the 
house  now  one  year  and  it  is  just 
as  nice  as  it  was  when  put  on.  I 
am  very  well  pleased  with  it. 

Y^ours  truly, 

H.  L.  MOYER. 


COVERING  CAPACITY  MORE 
THAN  ANY  OTHER  PAINT  HE 
HAS  EVER  USED  AND  HAS 
THE  BEST  PAINTED  HOUSE 
IN  THE  NEIGHBORHOOD. 

Laurel  Hill.  Fla. 

Sears,  Roebuck  and  Co.,  Chicago,  Ill. 

Dear  Sirs: — Regarding  the  paint 
I  purchased  from  you.  will  say 
that  I  am  more  than  pleased  with 
the  same.  The  covering  capacity 
is  more  than  any  paiut  I  have  used 
before  and  I  have  used  more  or 
less  of  different  brands  of  paiut 
for  the  last  32  years.  It  works  easy 
under  the  brush,  covering  on  the 
average  about  250  square  feet,  two 
coats,  to  the  gallon  and  looks  O.  K. 
1  have  the  best  painted  house  here 
and  everyone  says  so.  As  to  cost, 
I  have  saved  about  $20.00  by  buv- 
iug  paint  from  you,  for  I  can’t  buv 
paint  here  for  less  than  $1.85  per 
gallon  and  it  doesn’t  seem  any  bet¬ 
ter.  In  the  future  will  buy  paint 
from  you  and  recommend  ft  to 
every  user  of  paint. 

Thanking  you  for  prompt  atten¬ 
tion,  I  am.  Yours  truly. 

C.  A.  LABORS. 

COVERING  CAPACITY  OF  8E- 
ROCO  PAINTS  ONE -THIRD 
MORE  THAN  PAINTS  COST¬ 
ING  75  CENTS  PER  GALLON 
MORE  THAN  SEROCO  PAINT. 
South  Jamesport,  L.  I. 
Sears.  Roebuck  and  Co.,  Chicago,  Ill. 

Gentlemen: — As  we  have  used 
your  paint  for  a  number  of  years 
and  fouud  same  very  satisfactory, 
think  it  our  duty  to  let  you  know 
of  its  superior  quality  over  other 
paints  which  we  have  used.  Its 
covering  capacity  is  at  least  one- 
third  more  than  paints  which  we 
have  paid  75  cents  more  per  gallon 
for  than  your  Seroco  Paint.  It  also 
works  very  evenly  under  the  brush 
and  we  consider  it  a  paint  of  the 
highest  quality  and  can  recommend 
it  very  highly  to  all  wishing  a  first 
class  paint. 

Respectfully  yours, 

J.  H.  CARTER  &  SON. 

SAVED  AT  LEAST  ONE-THIRD. 
IS  PERFECTLY  SATISFIED 
AND  WILL  NOT  BUY  PAINT 
ANYWHERE  ELSE. 

Nampa,  Idaho. 

Sears,  Roebuck  and  Co.,  Chicago,  Ill. 

Dear  Sirs:  Regarding  the  paint 
I  purchased  from  you  a  short  time 
ago,  will  say  that  it  is  all  right. 
It  covers  fully  as  much  as  you 
claim,  works  fine  under  the  brush. 
Your  varnish  stain  is  fine.  I  Just 
finished  my  home  inside  with  it 
and  it  has  made  a  fine  job.  Will 
say  that  I  am  perfectly  satisfied 
and  will  not  buy  paint  anywhere 
else.  I  saved  at  least  one-third  by 
buying  paint  of  you. 

Y’ours  truly, 

JACOB  REESER. 

SEROCO  PAINT  THE  BEST  HE 
EVER  USED.  BETTER  THAN 
PAINT  THAT  COST  HIM  $1.70 
PER  GALLON  ELSEWHERE. 

Ft.  Towson,  Okla. 
Sears.  Roebuck  and  Co.,  Chicago,  Ill. 

Dear  Sirs: — I  have  Just  completed 
the  painting  of  a  building  with 
your  Seroco  Paint.  I  think  that  it 
is  the  best  paint  I  ever  used.  I 
have  used  paint  that  cost  $1.70  per 
gallon.  It  did  not  work  as  good 
as  the  Seroco  Paint.  When  I  want 
paint,  you  will  always  get  my  or¬ 
der  for  the  same. 

Yours  respectfully, 

G.  F.  SEYMOUR. 

SAVED  $5.00  TO  $10.00  ON  25 
GALLONS  OF  PAINT. 

Jasper,  Ind. 

Sears,  Roebuck  and  Co.,  Chicago,  Ill. 

Gentlemen: — Regarding  the  paint 
I  purchased  of  you,  wili  say  that 
it  was  all  right :  it  worked  easy 
under  the  brush,  it  was  as  good  as 
could  be,  and  I  believe  that  I  saved 
from  $5.00  to  $10.00  on  the  paint. 
Yours  very  truly, 

B.  A.  KLEUMPER. 


BETTER  THAN  PAINT  COSTING 
$1 .65  A  GALLON. 

P.  O.  Box  413,  Gilmtrr.  Texas. 
Sears,  Roebuck  and  Co.„ Chicago,  Ill. 

Gentlemen  : — It  gives  me  pleasure 
to  testify  to  the  goodl  qualities  of 
your  paint.  I  have  followed  the 
painting  and  papering  trade  for 
over  seven  years  and  have  used  all 
kinds  of  paint — Devoe’s,  Mound 
City,  Lincoln,  New  Era  and  most 
others.  1  have  found  Sears,  Roe¬ 
buck  and  Co.’s  paint  to  last  longer, 
and  it  takes  a  less  number  of  gal¬ 
lons  to  cover  any  given  space  and 
less  oil.  It  is  better  and  wears 
longer  than  paint  costing  $1.65  a 
gallon,  I  can  cheerfully  recom¬ 
mend  your  paint  to  anyone  desir¬ 
ing  to  paint  and  know  it  will  give 
satisfaction.  I  will  be  pleased  to 
give  fairther  information  to  anyone 
desiring  to  write  me. 

Yours  very  truly. 

MANN  HART. 

HAS  USED  SEROCO  PAINT  ON 
HIS  BOATS  FOR  THE  LAST 
FIVE  YEARS  WITH  PERFECT 
SATISFACTION. 

Lakeville,  Conn. 

Sears,  Roebuck  and  Co.,  Chicago,  Ill. 

Gentlemen : — I  have  used  your 
Seroco  Paint  for  the  past  four  or 
five  years  and  it  has  given  perfect 
satisfaction.  The  paint  I  have 
bought  of  you  I  nave  used  on 
boats,  so  it  is  difficult  to  estimate 
the  covering  capacity.  I  am  using 
it  every  day  and  it  works  nicely. 
I  paint  every  year  one  coat,  so 
the  wearing  quality  does  not  make 
so  much  difference  to  me.  The 
paint  is  all  right  and  I  can  con¬ 
scientiously  recommend  it  to  any¬ 
one  who  uses  paint. 

Yours  truly, 

W.  B.  PEABODY. 
READ  WHAT  A  PAINTER  SAYS. 

Dale.  Wls. 

Sears,  Roebuck  and  Co.,  Chicago,  Ill. 

Dear  Sirs: — I  am  greatly  pleased 
with  your  Seroco  Paint  which  I 
have  been  using  this  season.  I  am 
a  painter  by  trade  and  can  say  it 
is  the  best  paint  I  have  ever  used. 
It  will  cover  from  250  to  300  square 
feet,  and  besides  I  have  gained 
more  work  by  using  Seroco  Paint. 
I  save  at  least  one-third  by  buying 
my  paint  of  you.  Please  send  me 
the  prices  of  linseed  oil  and  also 
your  samples  of  wall  paper.  I  re¬ 
main,  Your  customer, 

M.  L.  VOIGT. 

WELL  PLEASED  WITH  THE 
LOOKS  OF  THE  PAINT  AND 
SAVED  $29.00. 

Watsonville,  Cal. 

Sears,  Roebuck  and  Co.,  Chicago,  Ill. 

Gentlemen  : — The  paint  I  bought 
of  you  brushed  out  nicely  and  I  am 
well  pleased  with  the  way  It  looks. 
The  paint  I  bought  of  you.  includ¬ 
ing  freight  charges,  amounted  to 
$48.90  and  would  have  cost  me 
$78.00  here.  I  therefore  saved 
$29.00  by  buying  my  paint  of  you. 

Yours  very  truly. 

D.  L.  FULMER 
SIX  YEARS’  WEAR  AND  LOOKS 
WELL. 

Northeast,  Penn. 

Sears,  Roebuck  and  Co.,  Chicago,  Ill, 
Gentlemen: — As  I  am  thinking  of 
painting  my  house  outside,  would 
like  to  see  your  Price  List  and 
Color  Card.  Painted  six  years  ago 
with  your  paint.  I  don’t  know  of 
a  house  that  looks  as  well  that  has 
been  painted  as  long. 

Yours  respectfully, 

MRS.  A.  B.  SWITZER. 
LOOKS  AND  WEARS  WELL. 

Algonac,  Mich. 

Sears,  Roebuck  and  Co.,  Chicago,  Ill. 

Dear  Sirs: — In  regard  to  the 
paint  you  sent  me,  I  can  say  it  has 
proved  satisfactory  in  every  way. 
It  has  stood  through  two  hard 
winters  and  I  find  it  stands  all 
right;  looks  and  wears  well.  I 
have  some  jobs  of  house  painting 
and  will  send  you  an  order. 

Very  truly  yours, 

W.  G.  SWARTOUT. 


THE  PROOF  OF  THE  PAINT  IS  IN  ITS  WEARING  QUALITIES. 


SEARS,  ROEBUCK  AND  CO„  CHICAGO,  ILLINOIS. 


FOR  PAINTING  FLOORS  OF 


$1=  Kitchens,  Dining  Rooms, 
A  GALLON  Bedrooms,  Porches  and  Steps 


Seroco  Ready  Mixed  Floor  Paint  is  the  result  of  many 
years  of  experimenting  and  is  made  by  our  own  secret 

formula.  It  must  not  be  classed  with  the  many  heavy, 
worthless  floor  paints  offered  elsewhere,  for  even  though 
our  price  is  lower  the  quality  is  unsurpassed.  We  are 
so  confident  that  you  will  be  well  pleased  with  Seroco 
Floor  Paint  that  we  agree  to  return  your  money  if  you 
do  not  find  it  everything  we  represent  it  to  be. 

It  Makes  Old  Floors  Look  Like  New 

Applied  to  the  floor  in  the  kitchen,  the  dining  room 
or  the  bedroom,  it  will  give  long  and  satisfactory 
service;  for  our  floor  paint  will  stand  a  great  amount 
of  foot  friction  and  general  wear;  furthermore,  it  is 
easily  applied,  dries  hard  and  is  readily  kept  clean. 

It  adds  immensely  to  the  appearance  of  a  room.  If 
your  floors  are  worn  and  disfigured,  we  urge  you  to 
give  our  Seroco  Ready  Mixed  Floor  Paint  a  trial.  An 
old  discolored  bedroom  floor  can  be  made  clean  and 
sanitary  with  two  or  three  coats  at  a  very  small 
expense.  After  this  paint  has  been  applied  and  be¬ 
comes  dry  the  floor  is  very  easily  scrubbed  and  washed  without  affecting  the  paint.  It  is  also 
highly  recommended  by  us  for  porch  floors,  steps  and  board  walks.  Its  application  preserves 
the  wood  and  will  save  many  a  repair  bill. 

New  or  old  floors  which  have  not  been  previously  painted  require  three  coats.  One  gallon  will  cover  from  300  to  350  square  feet 
two  coats  and  from  200  to  250  square  feet  three  coats.  It  will  dry  in  a  single  night.  These  are  the  most  attractive  colors  in  which 
we  furnish  our  floor  paint: 


No.  30C500  Oak  Color 

No.  30C510  Light  Yellow 
No.  30C530  Drab 


No.  30C540  Lead 

No.  30C550  Maroon 

No.  30C560  Oxide  Red 


No.  30C570  French  Gray 

No.  30C580  Dark  Yellow 

No.  30C590  Floor  Green 


COLOR  SAMPLES  SHOWN  ON 
PAGE  19 


PRICES  FOR  ABOVE  COLORS 


COLOR  SAMPLES  SHOWN  ON 
_ PAGE  19 _ 


1- quart  can . $0.31 

2- quart  can . 58 

1-gallon  can. . . 1.08 


Be  sure  to  mention  name  of  color  and  catalog  number.  Use  a  No.  30C3084  or  No.  30C3086  Wall  Brush  for  applying  above 
Seroco  Floor  Paint;  3,  3}^  or  4  inches  in  width  recommended. 


S.  R.  SUBSTITUTE  TURPENTINE 

This  is  a  perfect  substitute  for  spirits  of  turpentine  when  used  for  thinning;  paints  and  varnishes. 
It  is  not  only  a  perfect  substitute  but  it  is  better  than  the  pure  spirits  of  turpentine  when  used 
for  this  purpose. 

Turpentine  is  used  to  thin  paints  and  varnishes,  rendering  them  easier  to  spread;  it  makes  the 
paint  or  varnish  film  very  thin,  which  facilitates  drying.  By  its  aid  the  molecules  of  oil  are  more 
widely  distributed,  causing  the  oil  to  dry  in  shorter  time,  but  when  the  paint  or  varnish  has  dried 
the  turpentine  is  entirely  gone,  having  evaporated  after  performing  its  function.  Why  use  the  ex¬ 
pensive  pure  spirits  of  turpentine  as  a  thinning  medium  when  our  S.  R.  Substitute  Turpentine  will 
do  exactly  the  same  work  at  a  saving  of  50  per  cent  and  over?  Our  S.  U.  Substitute  Turpentine  will 
evaporate  entirely  the  same  as  the  pure  turpentine,  and  for  mixing  with  flat  colors  it  will  give  better 
satisfaction  than  the  pure  turpentine. 

S.  R.  Substitute  Turpentine  is  free  from  benzine,  will  not  yellow,  and  is  free  from  stain  or  grease. 
It  will  not  cause  paint  to  run,  crawl  or  remain  tacky.  Painters  everywhere  are  making  a  great 
saving  by  using  S.  It.  Substitute  Turpentine  in  place  of  the  pure  turps  and  we  positively  guarantee 
that  the  material  will  not  injure  the  w-oodwork  on  which  it  is  used.  There  is  absolutely  no  necessity 
of  paying  high  prices  for  turpentine  used  by  painters  and  varnishers  when  you  can  purchase  a 
perfect  substitute  at  the  prices  quoted  below.  Try  it;  if  it  is  not  as  we  say  your  money  will  be 
returned. 

No.  30C3462  S.  R.  Substitute  Turpentine. 

. . 46c  |  10-gallon  can,  per  gallon . 35c 

gallon . 38c  \  50-gallon  barrel,  per  gallon . 30c 


1-gallon  can . 

5-gallon  can,  per 


SEARS,  ROEBUCK  AND  CO.,  CHICAGO,  ILLINOIS. 


5 


foe 

V  a  Gallon  in 

A  a  Gallon  in 

^  a  Gallon  in  1 

kv 

M/I  50-Gallon 

/  /LC  25-Gallon 

/  vj/l  5-Gallon| 

Oc 

Barrels 

I  Tv  ^-Barrels 

1  1/t  Kits  [ 

Compounded  by 
an  Expert  Chemist 

Our  Seroco  Weatherproof 
Mineral  Barn  Paint  is  com¬ 
pounded  by  one  of  the  most 
expert  paint  chemists  in  the 
country  and  possesses  pecul¬ 
iar  properties  not  common  in 
ordinary  barn  paint.  It  is  a 
high  class  unexcelled  pre¬ 
servative  which  we  recom¬ 
mend  specially  for  structural 
iron  work,  barns,  grain  ele¬ 
vators  and  the  like.  It  is 
absolutely  weatherproof,  hav¬ 
ing  been  tested  under  most 
trying  conditions.  It  is 
acknowledged  by  all  who 
know  it  to  be  the  most  dura¬ 
ble  preservative  of  wood.  It 
is  ground  to  unusual  fineness 
by  the  most  modern  up  to 
date  machinery,  both  min¬ 
erals  and  oils  being  thorough¬ 
ly  ground  and  reground  to¬ 
gether.  You  may  use  it  with 
the  confidence  that  we  will 
stand  back  of  it  with  our 
guarantee  should  it  not  prove 
to  be  just  as  we  claim. 


Paints  This  Big  Barn 

A  large  modern  barn  like  this,  painted  with  our  Seroco  Weather¬ 
proof  Mineral  Barn  Paint,  two  coats,  for  $11.26. 

This  large  barn  measuring  30  feet  wide  by  50  feet  long  and  22  feet 

in  height  will  require 

12  gallons  for  body,  10  gallons  at  79  cents  per  gallon . $7.90 

2  gallons  at  84  cents  per  gallon .  1.68  Total 

2  gallons  for  trimming  at  84  cents  per  gallon .  1.68  $|  126 

OUR  GUARANTEE 


Covering  Capacity 
and  Economy  of 
Seroco  Mineral 
Barn  Paint 

One  gallon  of  Seroco 
Weatherproof  Mineral  Barn 
Paint  covers  about  250 
square  feet  of  surface  two 
good  coats  and  in  many 
instances  it  will  cover  300 
square  feet  and  over  two 
coats,  depending  on  the 
condition  of  the  surface. 
It  is  a  very  economical 
paint  to  use.  Give  it  a 
trial  on  the  next  job ;  you 
will  never  regret  it  and  you 
take  no  risk  whatever  as 
you  are  protected  by  our 
guarantee. 


We  guarantee  our  Seroco  Weatherproof  Mineral  Barn  I’alnt  to  be  composed  of  the  highest  grade  ingredients.  When  two  coats  are  applied  to 

old  surfaces,  or  three  coats  to  uew  wood,  it  will  produce  a  first  class  surface  and  the  paint  will  not  peel,  blister  or  rub  off.  We  will  furulsh  new 
paint  free  and  pay  all  transportation  charges  if  not  as  represented) 

IMPROVES  APPEARANCES,  SAVES  COSTLY  REPAIR  WORK 

Keep  your  barn,  dairy,  corn  crib,  granary  or  any  other  building  on  your  premises  well  painted.  It  immensely  Improves  appearances,  and  in 
case  you  ever  wish  to  sell  your  place  it  will  sell  more  readily  and  bring  a  better  price  because  of  the  condition  of  your  buildings.  These 
advantages  should  be  apparent  to  anyone,  and  the  cost  of  paint  for  the  purpose  is  a  mere  trifle.  But  appearances  do  not  furnish  the  only  reason 
for  painting.  It  is  absolutely  necessary  to  paint  to  prevent  decay  and  to  save  costly  repair  bills.  Neglecting  to  paint  a  building  has  cost  many  a 
man  hundreds  of  times  the  cost  of  the  painting  job.  and  it  is  now  more  urgent  than  ever  because  of  the  high  price  of  lumber  and  the  increased 
cost  of  labor.  You  can  do  your  own  painting  with  the  help  of  our  book  on  “How  to  Paint."  It  tells  you  all  about  our  paints,  how  to  apply 
them,  what  brushes  and  tools  are  necessary,  anil  enables  you  to  do  as  nice  a  job  as  a  practical  painter.  Paint  is  a  necessary  investment  and  a 
paying  investment.  Remember,  our  Seroco  Mineral  Barn  Paint  is  guaranteed.  • 


w seroco  weatherproof 

mineral  barn  rai 


Prices  and  List  of  Colors  of 

Seroco  Weatherproof 
Mineral  Barn  Paint 

Mention  name  of  color  an  well  as  the  catalog  number  when 
ordering. 

No.  30C  800  Oxide  Red  No.  30(  830  Yellow 
No.  30(’8  1  O  Lead  Color  No.  30C850  Maroon 
No.  30(820  I>ark  Gray  No.  30(860  Natural  Green 
SEE  COLOR  SAMPLES  ON  PAGE  19. 


1- Gal  Ion  Can 

5-Gallon  Kit, 
per  Gallon 

25-Gallon  Half 
Barrel,  per 
Gallon 

50-Gallon 

Barrel,  per 
Gallon 

u 

GO 

79c 

74c 

69c 

THE  KIND  OF  BRUSHES  TO  USE  WITH  BARN  PAINT. 

For  painting  the  walls  of  barns,  sheds,  etc.,  use  a  No.  30C3093  or  No. 
30C3086  wall  brush,  1  or  4^  Inches  in  width,  see  paint  brush  pages.  For 
fences  use  the  same  brush  but  narrower.  3  or  3%  inches  in  width,  or  No. 
30C3076  or  No.  30C3078  round  paint  brush,  size  3-0.  For  trimming  use  a 
round  paint  brush  No.  30C3076  or  No.  30C3078.  size  3-0. 


6 


SEARS,  ROEBUCK  AND  CO.,  CHICAGO,  ILLINOIS. 


New  Process  Mineral  Barn  Paint 


Our  Second  Quality  Mineral  Paint 


A  high  grade  paint  is  a  cheaper  paint  to  use  on  your  buildings  than  a  cheap  or  low  priced 

paint.  You  cannot  expect  the  best  wearing  materials  in  a  cheap  paint,  nor  can  you  expect  the 
manufacturer,  the  jobber  or  the  paint  dealer  to  sell  his  paint  below  cost.  When  you  buy  a  low 
priced  paint  from  the  ordinary  paint  dealer  you  must  remember  that  there  are  two  or  three 
profits  included  in  the  price  you  pay  for  the  paint  and  you  can  draw  your  own  conclusions  as  to 
the  quality  of  the  ingredients  used  in  its  manufacture.  Such  paints  are  not  worth  the  labor  of 
putting  them  on  your  buildings;  they  may  last  about  six  months  ora  year  and  then  you  are 
obliged  to  repaint. 

For  years  we  have  been  experimenting  with  different  oils  and  pigments  with  the  object  in  view 
of  making  a  low  priced  paint  that  would  look  well  and  wear  better  than  many  cheap,  worthless, 
low  priced  paints  that  are  now  on  the  market.  In  our  New  Process  Mineral  Barn  Paint  we  have 
succeeded  in  making  a  paint  which,  while  not  guaranteed,  we  claim  will  wear  longer  and  look 
better  than  any  cheap  mineral  barn  paint  you  can  buy  on  the  market  at  anything  like  our  price. 
It  is  manufactured  in  our  own  paint  factory  and  we  know  every  ingredient  that  it  contains; 
we  know  that  the  oil  and  pigments  used  in  its  manufacture  are  of  better  quality  than  is  con¬ 
tained  in  most  of  the  low  priced  paints  on  the  market. 

Our  Guaranteed  Seroco  Weatherproof  Mineral  Barn  Paint,  listed  on  opposite  page,  is  by  far 
the  cheapest  and  best  paint  to  use,  considering  its  high  quality  and  wonderful  wearing  qualities; 
the  labor  of  putting  on  the  paint  is  also  an  important  consideration— you  do  not  want  to  be 
bothered  with  painting  every  few  years,  but  if  a  second  quality  paint  will  answer  your  purpose, 
and  if  you  want  a  paint  that  will  improve  the  appearance  of  your  buildings  where  length  of 

wear  is  only  a  secondary  considera¬ 
tion,  a  paint  that  costs  but  very  little 
and  that  will  brighten  up  the  build¬ 
ings  and  sheds  on  your  premises  for 
a  reasonable  length  of  time,  and 
where  repainting  is  done  every  season 
or  two  anyway  to  brighten  up  the 
surroundings,  then  order  our  New 
Process  Mineral  Barn  Paint  and  we 
will  send  you  a  better  paint  than 
you  can  buy  elsewhere  at  anything 
like  our  price.  Remember,  we  man¬ 
ufacture  this  paint  ourselves,  and  by 
purchasing  from  us  several  profits 
are  eliminated. 


Colors  of  New  Process  Mineral  Barn  Paint 

No.  30C880  RED  No.  30C882  SLATE  No.  30C883  YELLOW  No.  30C884  BROWN 


- 

1 -GALLON 

5-GALLON  KIT, 

25-GALLON  HALF 

50-GALLON 

CAN 

PER  GALLON 

BARREL, 

PER  GALLON 

BARREL, 

PER  GALLON 

58c 

55c 

53c 

50c 

Seroco  Shingle  Stain  and 
Preservative 


Our  Shingle  Stains  are 
made  in  our  own  paint 
factory  and  every  pack¬ 
age  leaving  our  factory 
contains  full  measure 
and  is  guaranteed  as  to 
quality.  Strong  in 
color  with  the  highest 
preserving  qualities. 

Too  much  stress  can¬ 
not  he  laid  on  the  neces¬ 
sity  of  preserving  your 
roof  and  protecting  it 
against  the  elements. 
It  is  just  as  important 
to  keep  your  roof  in 
good  condition  as  it  is 
to  keep  the  rest  of  the 

,,  house  well  painted  at 

all  times.  Don  t  leave  your  roof  to  the  mercies  of  the  raiu  and  sun  without 
any  protection,  but  insure  against  decay  by  using  our  Shingle  Stain. 
Remember,  a  few  dollars  spent  now  may  be  the  means  of  saving  a  few  hun¬ 
dred  later  on,  for  new  shingles  will  cost  you  considerably  more  money  than 
the  cost  of  enough  stain  to  protect  your  roof  for  years  to  come.  Watevwill 
not  penetrate  shingles  coated  with  our  stains,  rendering  them  practically 
Immun^from  decay. 

The  prices  quoted  below  are  based  on  the  actual  manufacturing  cost 
with  but  one  percentage  of  profit  added,  therefore  do  not  be  deceived  by 
paying  a  higher  price  elsewhere.  Send  us  your  order;  we  guarantee  satis¬ 
faction  or  money  returned.  The  shingles  can  be  dipped  in  the  stain  or  it 
may  be  applied  with  a  brush.  When  applied  with  a  brush,  1  gallon  will 
cover  about  150  square  feet  of  surface  one  coat,  or  100  square  feet  two 
T^“£n  dipped,  2q>  to  3  gallons  will  cover  1,000  of  the  regulation 
4il6-inch  shingles.  Two-thirds  the  length  of  the  shingle  only  need  be 
dipped. 

FURNISHED  IN  THE  FOLLOWING  SHADES: 

No.  30C1181  Moss  Green.  No.  30C1185  Red. 

No.  300183  Dark  Slate.  No.  30C1186  Brown. 


See  color  samples  on  page  15. 
PRICES  FOR  ABOVE  COLORS. 


1 -gallon  can . 67c 

5-gallon  kit,  per  gallon . 62c 

25-gallon  half  barrel,  per  gallon . 57c 

50-gallon  barrel,  per  gallon . 52c 


Apply  Seroco  Shingle  Stain  with  No.  30C3084  or  No.  30C3086 
wall  brush,  the  larger  size  recommended,  see  page  27. 

BE  SURE  TO  MENTION  NAME  OF  COLOR  AND  CATALOG  NUMBER. 


CARBOL  WOOD  PRESERVER 

(CARBOLINEUM) 

A  Great  Preserver  and  Protection  Against 
Insect  Pests 


No.  30CI946  Carbol  Wood  Pre¬ 
server  has  been  on  the  market  over 
twenty-six  years  and  has  received  the 
severest  test  in  its  preserving  qualities. 

Telegraph  poles  that  were  treated  years 
ago  are  as  good  as  new  today.  Thou¬ 
sands  of  dollars  have  been  saved  by  its 
use.  Carbol  Wood  Preserver  is  recom¬ 
mended  for  wooden  fence  posts,  poles, 
sills,  joists,  wooden  curbings  and  steps, 
trestle  work  and  bridges,  railroad  ties, 
water  tanks,  silos,  wharves  and  docks, 
ships,  boats,  barges,  dams,  plank  walks, 
windmill  and  water  towers,  piles  and 
boats  to  keep  off  the  teredo;  all  ■wood 
exposed  to  moisture  or  other  climatic 
influences  and  insects.  If  your  chicken 
house  is  infested  with  lice  and  mites, 
give  the  interior  a  coat  of  this  pre¬ 
server;  it  will  kill  all  lice  and  mites  and  will  keep  your  chicken 
house  free  from  such  pests.  Nearly  all  railroads  use  this  material 
for  treating  ties.  Moisture  or  insects  will  have  no  effect  on  fence 
posts  that  are  properly  treated  with  Carbol  Wood  Preserver. 


Carbol  Wood  Preserver  is  a  heavy  dark  brown  oil  stain  which 
impregnates  all  kinds  of  wood.  It  is  not  explosive  or  inflammable, 
nor  does  it  evaporate.  It  is  applied  with  a  brush  like  paint,  or 
the  posts  or  timbers  may  be  dipped  or  immersed  in  the  liquid.  One 
good  heavy  coat  is  enough,  as  it  penetrates  very  deeply.  A  gallon 
will  cover  about  250  square  feet  one  coat.  Just  the  material  for 
preventing  decay. 

No.  30CI946 

1-gallon  can . 95c 


5-gallon  can,  per  gallon . 80c 

lO-g&llon  can,  per  gallon . 78c 

50-gallon  barrel,  per  gallon . 66c 


SEARS,  ROEBUCK  AND  CO.,  CHICAGO,  ILLINOIS. 


7 


Neverleak  Roof  Cement  Paint 

r  I  WILL  STOP  THE  LEAKS  IN  YOUR  ROOF  I  '  I 


Neverleak  Roof  Cement  Paint  Is  the  Best  Substance  Known  for  Repairing  Roofs  and  Keeping  Them  in 
Good  Condition.  It  Preserves  Shingles,  Tin,  Iron  or  Felt  From  the  Action  of  the  Elements  and  Will  Make 

an  Ordinary  Roof  Last  Many  Years  Longer. 


No.  30C1910  Black 
No.  30C1920  Maroon 


LEAKY  ROOFS,  EITHER  TIN,  IRON,  COMPO¬ 
SITION  FELT  OR  OLD  SHINGLES, 

made  watertight  with  our  Neverleak  Roof  Cement  Paint. 

No  other  roof  paint  will  do  what  you  can  accomplish  with  this 
remarkable  paint.  It  is  a  combination  of  oils,  gums,  etc.,  that 
is  more  durable  than  any  other  paint  made  for  this  particular 
purpose.  You  can  patch  holes  with  this  material  by  follow¬ 
ing  our  simple  directions. 


OUR  NEVERLEAK  ROOF  CEMENT  PAINT  DOES  NOT 
CONTAIN  AN  OUNCE  OF  COAL  TAR. 


Coal  lar  products  will  soften  during  very  hot  weather,  causing 
them  to  crawl  and  expose  parts  of  the  roof.  Our  Neverleak  Paint, 
after  once  dry,  will  not  soften  during  the  hottest  weather.  It  is 
a  heavy,  rubberlike,  waterproof  liquid  cement  that  will  make  an 
old  roof  watertight  with  one  application.  In  most  cases  one  coat 
will  he  sufficient  to  stop  leaks. 


Suitable  also  for  all  iron  work,  bridges,  smokestack-,  water 
tanks,  iron  pipes,  etc.,  that  are  exposed  to  heat,  add.  electricity  or 
the  weather.  One  gallon  will  cover  from  250  to  275  square  feet 
one  coat  on  smooth  surfaces.  A  boy  can  apply  10  gallons  easily  in 
a  day.  Full  and  simple  directions  on  each  package :  use  any  flat 
or  round  paint  brush.  Made  in  very  dark  colors  only,  as  follows: 
Black  aud  Maroon. 

50-Gallon  Barrel.  25-Gallon  Barrel.  5-Gallon  Kit. 

per  Gallon  per  Gallon  per  Gallon  1-Gallon  Can 


49c  55c 

65c  71c 


60c  67c 

76c  83c 


Guaranteed  to  Stop  Leaks  in  Your  Roof  if  Directions  Are  Followed. 

Does  Not. 


Money  Returned  if  It 


STOP  THAT 
LEAK  IN 
YOUR  ROOT 


No.  30C3076  Round  Paint  Brush.  This  is 

,i  good  strong  brush,  especial  I)  recommended  for 
rough  work.  Suitable  for  tar  paints,  roof  cement 
paints  «>r  for  any  Job  where  an  all  bristle  brush  is 
not  required.  May  be  discarded  when  through 
painting,  as  the  price  is  so  low  that  It  would  hardly 
pay  U»  clean  it.  Made  of  liber  and  bristles.  Length, 
about  3‘i*  Inches.  Securely  bound  with  wire 

Price#  each .  . .  28c 


Asphalt  Roof  Paint 


For  Painting  Felt  or  Composition  Roofing,  Iron  and  Shingle  Roofs,  Iron  Bridges  and  Trestles,  Sheds,  Warehouses  and  Other 
Buildings.  Second  in  Quality  Only  to  Our  Neverleak  Roof  Cement  Paint.  The  Paint  Is  Good.  The  Price  Is  Low. 


We  secure  this  paint  from  first  hands  and  our  customers  reap  the  benefit  of  our  great  purchasing 
power.  This  Asphalt  Roof  Paint  will  give  far  better  service  for  felt  and  composition  roofing  and  for 
painting  iron  and  shingle  roofs  than  any  of  the  coal  tar  preparations.  It  is  elastic  and  has  a  good  body 
and  will  be  found  to  be  more  durable  than  many  of  the  roof  coatings  or  paints  on  the  market  sold  at  a 
higher  price.  This  material  should  not  be  compared  with  the  low  priced  coatings  or  paints  that  are 
offered  by  others  in  competition.  They  cannot  possibly  give  you  a  paint  at  anything  like  our  price  that 
will  remain  elastic  and  protect  the  roof  for  a  long  period. 

If  conditions  are  such  that  you  cannot  use  our  Neverleak  Roof  Cement  Paint,  the  best  roof  paint 
made,  then  send  us  your  order  for  this  Asphalt  Roof  Paint  with  the  guarantee  that  the  paint,  consider¬ 
ing  its  low  price,  is  one  of  the  best  values  ever  offered  and  that  it  will  prove  satisfactory  in  finishi 
durability  and  covering  capacity. 

One  gallon  of  this  Asphalt  Roof  Paint  will  cover  about  250  square  feet  of  smooth  surface  one  coat 
and  about  150  square  feet  of  wood  shingles  and  felt  roofing,  one  coat.  Also  adapted  for  painting  iron 
sheds,  warehouses,  iron  bridges,  smokestacks,  etc. 

No.  30C1941 


1-Gallon  Can, 
Boxed.  Each, 

46c 


5-Gallor.  Can, 
Boxed.  Eacb, 

$1.87 


10-Gullon  Can, 
Boxed,  Each, 

$3.30 


25-Gallon  Barrel, 
Each, 

$6.50 


50-Gallon  Barrel, 
Eacb, 

$11.75 


Roofing  Brushes 

Our  brushes  are  made  of  good  stock,  are  bound  with  wire  and  carefully  cemented  into  a  head  of  hardwood,  thor¬ 
oughly  seasoned  and  will  not  check  nor  crack.  Good  brushes,  well  made  and  especially  recommended  for  heavy  tar 
paints,  roof  coatings  and  heavy  painting  material.  Quality  fully  guaranteed. 

No.  30C3170  Roof  Paint  Brushes. 

Price,  two  knots,  each .  33c 

Price,  three  knots,  each . 50c 

Price,  four  knots,  each . 58c 


SEARS,  ROEBUCK  AND  CO.,  CHICAGO,  ILLINOIS. 


Paints  Your  Buggy  With  Seroco 
Buggy  and  Carriage  Paint 

A  strictly  high  grade  imint  for 
RiugslfK,  iurrlngeN.  wagons orany 
kind  of  vehicle.  Also  recommend¬ 
ed  for  automobile  bodies  and 
gears.  It  is  made  from  the  best 
pigments  ground  in  the  finest  car¬ 
riage  varnish,  and  for  durability 
ana  finish  our  buggy  paints  are 
unexcelled.  One  coat  makes  a 
beautiful  and  durable  finish  and 
no  varnish  required.  One  quart, 
costing  45  cents,  with  very  little 
labor  will  make  an  old  buggy 
look  like  new.  No  experience  nec¬ 
essary  ;  anyone  can  apply  it  as  it 
comes  to  you  ready  for  use.  While 
this  paint  is  made  expressly  for 
buggies,  etc.,  it  can  be  used  with 
excellent  results  on  settees, 
benches,  lawn  swings,  chairs  or 
any  article  ex  posed  to  the  weather. 
Our  buggy  paints  are  made  from 
the  finest  materials  it  is  possible 
to  obtain;  for  instance,  the  colors 
are  non-fading  and  the  costliest 
the  market  affords.  We  cannot 
afford  to  use  cheap  materials  be¬ 
cause  we  want  your  future  orders, 
also  the  orders  from  your  friends 
and  neighbors.  Manufacturing 
the  paint  ourselves  enables  us  to  use  the  very  best  materials  and  still  be 
able  to  quote  a  price  others  ask  for  inferior  goods. 

lie  sure  to  mention  name  of  color  and  catalog  number. 

No.  30C  1  600  Yellow  No.  30c  1  640  Dark  Green 

No.  30(1610  Vermilion  No.  30C1650  Blue 

No.  30(1620  Light  Wine  No.  30C1660  I»ark  Wine 

No.  30c  1  630  Coach  Green  No.  30C  1  670  Black 

PRICES  FOR  ABOVE  COLORS. 

1-pint  can . $0-25 

1-quart  can  . 45 

1 -gallon  can . 1.65 

Apply  Seroco  Buggy  Paint  with  an  oval  varnish  brush. 

Sample  shades  of  our  Seroco  Buggy  Paint  may  be  seen  on  page  19. 

Seroco  Gloss  Enamel 

A  HIGH  GLOSS  INTERIOR  PAINT 


GIVES  THAT  SMOOTH.  GLOSSY 
PORCELAIN  FINISH  ON  WOOD- 
WORK.  ANYBODY  CAN  PUT  IT  ON 
VERY  EASILY.  A  SAN  I  TAR  Y  FI  N  . 
ISH.  AS  YOU  CAN  WASH  DIRT  OR 
GREASE  OFF  YOUR  WALLS  WITH- 
OUT  AFFECTING  THE  FINISH. 


The  higheHt  grade  interior  en¬ 
amel  for  all  purposes.  Anyone 
can  apply  this  enamel  and  produce 
that  high  gloss  finish  on  wood¬ 
work.  plastered  or  board  walls, 
lurniture.  etc.  It  is  a  very  sani¬ 
tary  finish  for  walls  and'  wood¬ 
work  because  all  dirt  and  grease 
are  readily  removed  with  soap 
and  hot  water  without  affecting 
the  high  gloss  finish.  SerocoGloss 
Enamel  is  ready  mixed  and  comes 
to  you  prepared  ready  for  use  and 
the  directions  are  so  simple  that 
the  most  inexperienced  can  secure 
that  smooth  glossy  porcelain  finish 
on  woodwork,  walls,  etc.,  theequal 
of  the  most  costly  enamel  work 
produced  by  expert  painters. 
Seroco  Gloss  Enamel  is  not  an 
ordinary  enamel  paint  but  is  a  scientifically  prepared  mixture  and  should 
not  be  compared  with  the  cheap,  worthless  enamels  on  the  market.  We  are 
anxious  that  our  customers  give  this  enamel  a.  trial.  Send  us  an  order  and 
finish  the  walls  a.nd  woodwork  of  one  of  your  bedrooms  and  we  guarantee 
that  you  will  be  so  well  pleased  with  the  porcelain  like  finish  that  you  will 
immediately  treat  other  rooms  likewise.  The  finest  material  on  earth  for 
finishing  the  walls  and  woodwork  of  bathrooms  and  kitchens.  Since  Seroco 
Gloss  Enamel  is  made  in  a  variety  of  beautiful  shades,  harmonious  color 
combinations  are  possible ;  for  instance,  use  a  certain  color  for  the  walls 
and  a  harmonizing  color  for  the  woodwork.  Remember,  we  are  offering  here 
the  highest  grade  enamel  it  is  possible  to  make  and  so  prepared  that  the 
most  inexperienced  can  produce  with  it  the  most  perfect  enamel  finish. 
Apply  with  a  varnish  brush.  No.  30C3036,  size  2%  or  3  inches  wide. 


Be  sure  to  mention  name  of  color  and  catalog  number. 


NO.  30C2I5Q  Pearl 


No.  30C2  1  5  1 
No.  30c2  1  52 
No.  30C2  1  53 
No.  30C2  154 
No.  30c2  1  55 


I.ight  Slate 
Cream 
Apple  Green 
Pea  Green 
Nile  Green 


No.  30C2  1  56  I-ight  Blue 


No.  30(  2  157 
No.  30c 2  1  58 
No.  30C2  1  59 
No.  30c2  1  60 
No.  30C2  161 
No.  30c 2  1  62 
No.  30(2  1  64 


Dark  Blue 

Lavender 

Pink 

Lilac 

Carmine 

Ivory 

White 


PRICES  FOR  ABOVE  COLORS. 


1-quart  can . . SO-45 

%-gallon  can . 78 

1-gallon  can .  1  48 

Sample  shades  of  the  above  Seroco  Gl ass  Enamel  will  he  found  on  page  1 8. 


mm 


rj  /\c  Paints  Your  Wagon  With  Seroco 
/  V  Wagon  and  Implement  Paint 

One-Half  Gallon  Will  Paint 

Any  Ordinary  Wagon  and 

Make  It  Look  Like  New. 

A  paint  made  expressly  fo 
wagons  and  farm  implements,  ha 
wonderful  wearing  qualities  am. 
covering  power.  Made  of  the 
very  best  materials  with  non¬ 
fading  colors.  Being  extremely 
tough,  it  will  not  crack  or  peel  off. 

It  is  cheaper  to  use  paint  than  to 
allow  your  wagon  or  farm  imple¬ 
ments  to  go  to  decay.  One  gallon 
will,  in  many  instances,  refinish 
every  implement  on  the  farm,  it 
is  an  ideal  implement  paint  lie- 
cause  it  can  be  used  on  iron  as 
well  as  wood  with  equal  results. 

Saves  many  times  its  cost  iu  pre¬ 
venting  rust  and  decay.  Anyone 
can  apply  it  and  do  perfect  work, 
as  it  is  ready  mixed  and  ready  to 
lie  applied  when  you  receive  it. 

Dries  hard  with  a  high  gloss. 

Apply  with  a  No.  30C3028,  No. 

30C3034  or  No.  30C3036  varnish 
brush,  1.  2  or  2%  inches  in  width. 

No.  30(1854  Bed  No.  30C1857  Yello« 

No.  30C1855  Blue  No.  30C1858  Vermilion 

No.  30(  1  856  Green  No.  30(1859  Black 

PRICES  FOR  ABOVE  COLORS. 

1-quart  can . *0  38 

%-gallon  can .  .70 

1-gallon  can . .  13 5 

Be  sure  to  mention  name  of  color  and  catalog  number. 

Sample  shades  of  the  above  Wagon  and  Implement  I’aini  will  he  found 
on  page  19. 

Snow  White  Enamel 

This  is  a  special  white  enamel  paint  originally  made 
for  use  in  factories,  packing  houses,  breweries,  dairies, 
bakeries,  cold  storage  plants,  offices,  hospitals,  hotels,  J 
power  plants,  large  kitchens,  restaurants  and  other" 
large  institutions ;  but  on  account  of  its  high  gloss, 
ease  of  application  and  the  fact  that  it  will  remain 
white  longer  than  many  of  the  high  priced  enamels,  it 
is  now  being  recommended  for  enameling  tbe  wood¬ 
work  and  walls  of  residences.  This  Snow  White 
Enamel  is  unlike  other  white  enamels  in  that  it  is  easy 
(lowing  and  brushes  easily  like  ordinary  paint.  It  is 
not  tough  or  sticky,  nor  will  it  show  brush  marks. 

It  flows  as  smooth  as  paint,  so  that  the  most  inexperi¬ 
enced  person  can  produce  with  this  material  the  finest 
enamel  finish  on  woodwork  and  plastered  walls. 

It  will  withstand  repeated  washing  without  destroying  the  high  gloss. 
Steam  or  moisture  does  not  affect  it  in  any  way.  Recommended  for  enamel 
the  woodwork  of  bedrooms,  woodwork  and  walls  of  bathrooms,  kitchens. 


pantries,  etc.,  also  recommended  for  use  in  hotels, 
creameries,  meat  markets  and  stores. 

No.  30(  2  165  1-quart  can . 

%-gallon  can . 

1-gallon  can . 


restaurants,  dairies, 


.$07  2 
.  1  .32 
250 


Chinese  Gloss  Lacquer 

This  in  without  doubt  the  most  wonderful  wood 
finish  ever  produced.  Wonderful  because  it  sur¬ 
passes  in  brilliancy  of  colors  and  lasting  qualities 
any  wood  finish  heretofore  sold  for  a  similar  pur¬ 
pose.  It  is  so  easily  applied  that  the  most  inex¬ 
perienced  can  use  it,  and  it  is  offered  at  a  price  so 
low  that  it  makes  it  possible  for  you  to  make  old  and 
scratched  pieces  of  furniture  just  as  good  as  new 
at  an  expense  of  a  few  cents.  Chinese  Gloss  Lacquer 
applied  to  an  old  table,  chair,  dresser  or  any  other 
article  of  furniture  will  make  it  look  like  new;  when 
applied  to  woodwork,  wainscoting,  doors  and  window 
sasli  it  gives  them  renewed  light  and  beauty.  Best 
of  all,  this  beautiful  new  finish,  our  Chinese  Gloss 
Lacquer,  can  be  applied  by  any  housewife,  and  the 
finished  work  will  be  just  as  satisfactory,  just  as  rich 
and  beautiful  as  if  it  had  been  done  by  an  expert 
painter  or  cabinet  finisher.  Indeed,  the  greatest 
merit  of  Chinese  Gloss  Lacquer  lies  in  this  one 

quality — that  it  does  not  require  expert  handling  to  produce  the  very  finest 
results.  It  is  put  up  by  us  ready  for  use;  nothing  is  to  be  added  by  the 
purchaser,  just  open  the  can,  pour  a  little  of  the  liquid  into  a  saucer  or  cup 
and  brush  it  on  the  piece  of  furniture  or  the  woodwork  you  wish  to  decorate 
following  the  very  simple  directions  we  send  with  the  can.  and  in  twenty- 
four  hours'  time  the  newly  finished  piece  of  furniture  or  woodwork  will  be 
ready  for  use. 

Apply  Chinese  Gloss  Lacquer  with  a  flat  varnish  brush.  Any  of  the 
following  brashes  maybe  used:  Nos.  30C3028,  30C3034,  30C303G,  iy>  or  2Va 
inches  in  width. 

Chinese  Gloss  Lacquer  is  made  in  Ihe  following  colors: 

No.  30(  2690  Light  Oak  No.  30C2694  Walnut 

N0.3OC269  1  Bark  Oak  No.  30(  2696  Natural  or  Clear 

NO.  30(  2692  Mahogany  No.  30C2697  GroundColor 

NO.  30(  2693  Cherry 

PRICES  FOR  CHINESE  GLOSS  LACQUER. 

1-pint  can . :$0-3 2 

1-quart  can . 5  7 

1-gallon  can .  1  90 

5-gallon  can .  9  00 

Always  order  by  catalog  number  and  mention  name  of  color  wanted. 
If  you  want  to  see  color  samples,  see  page  19. 


SEARS,  ROEBUCK  AND  CO.,  CHICAGO,  ILLINOIS. 


GOLD  AND  SILVER  PAINTS,  BRONZES,  ETC. 


Favorite  Gold  Enamel. 

No.  30C2115  Favorite  Gold 
Enamel  is  a  brilliant  and  dura¬ 
ble  gold  paint,  suitable  for  deco¬ 
rating  most  anything  in  the  home. 
It  will  not  rub  oft  and  may  be 
washed  without  losing  its  brilliancy. 
The  outfit  consists  of  one  bottle 
banana  liquid,  one  bottle  gold 
bronze,  brush  and  mixing  cup. 

Size  15,  containing  about  1  ounce 

of  liquid.  Price .  12c 

Size  25,  containingi 
about  2  ounces  of 
liquid.  Price.  .  20c 
Size  40,  cont  aining 
about  4  ounces  of  liquid.  Price.  .  32c| 

Japanese  Gold  Paint, 

15  Cents  a  Box. 

No.  3002120  For  gliding 
everything  and  anything,  fancy 
baskets,  picture  frames,  toys,  chan¬ 
deliers,  iron  beds,  mantels,  cistern 
pumps,  gas  pipes,  moldings,  iron  shelf 
brackets,  metal  ornaments,  stationery 
and  all  kinds  of  paper  work.  Put  up 
in  neat  wooden  box,  brush  included. 

Small  size.  Price,  each . 1  5c 

Large  size,  three  times  the  quantity. 

Price,  each . 25c 

Weight,  small  size,  5  ounces;  large 
size,  9  ounces. 


Vernis  Martin  Finish. 

No.  30C2  I  28 
This  Vernis  Martin 
Bronzing  Outfit  will 

produce  the  popular 
Vends  Martin  finish  on 
furniture,  iron  beds, 
etc.,  and  t lie  work  Is 
so  simple  that  anyone 
can  produce  tills  re¬ 
markably  beautiful  and 
durable  finish.  The  out¬ 
fit  consists  of  a  bottle 
of  Vernis  Martin  Bronze,  a  can  of  special  Mixing  Liquid,  a 
can  of  Vernis  Martin  Lacquer,  a  brush  and  complete  Instruc¬ 
tions,  all  enclosed  In  a  slide  box. 

Price  for  complete  outfit .  ...  35c 

Seroco  Aluminum  Radiator  Enamel. 

No.  30C2  I  22  Aluminum  Enamel 
or  Silver  Paint  for  radLators  or  other  steam 
or  hot  water  heated  surfaces.  The  bright¬ 
est  silver  finish  may  be  obtained  with  this 
material.  The  powder  and  liquid  come 
separately  in  a  neat,  compact  can  and  must 
be  mixed  when  ready  to  use.  Ready  mixed 
aluminum  enamel  dries  out  dull  and  sandy, 
while  this,  our  Seroco  Aluminum  FIname), 
dries  with  a  finish  almost  like  nickel  plate. 

Apply  with  a  flat  lacquering  brush.  Xo. 

30C3012.  %  inch  or  1  inch  wide. 

^-pint  can . 28c 

1-pint  can . 4  8c 

1-quart  can .  . 85c 


Seroco  Indestructible  Aluminum  Paint 
for  Heated  Surfaces. 


No.  30G2I46 
ill  witbst 


_ _  This  Aluminum 

Paint  will  withstand  tremendous  heat  and 
is  especially  prepared  for  stoves,  boilers, 
engines,  motors,  mantels,  furnace  fronts, 
interior  of  ovens,  smokestacks  or  any  metal 
surface  likely  to  be  subjected  to  intense 
heat.  Apply  with  a  flat  lacquering  brush. 
No.  3006012.  %  inch  or  1  inch  wide. 

Medium  can . 14c 

Large  can . 23c 

%-pint  can. . 36o 

1-Pint  can . 59c 


Seroco  Gold  Leaf  Enamel. 

No.  30C2I47  The  best  Gold 

Paint  on  the  market.  It  dries  with  a 
bright  smooth  finish,  almost  like  gold 
leaf-  If  you  do  not  find  this  the  best 
gold  paint  you  have  ever  used,  also  that 
it  is  brighter  and  will  cover  more  sur¬ 
face  than  any  other,  write  to  us  and 
we  will  promptly  return  your  money. 

For  picture  frames,  lamps,  chandeliers, 
statuary,  bird  cages,  hinges,  baby  car¬ 
riages.  iron  beds,  chairs,  baskets,  wiek- 
erware,  toys,  curtain  poles,  room  mold¬ 
ings.  bric-a-brac,  etc- 

Medium  can . I  6c 

Large  can .  25c 

%-plnt  can . 45c 


Bronze  Powders. 

No.  30C2190  Gold 
Bronze  Powder.  A  good 
quality  for  general  use. 
When  ordering  do  not  fail 
to  mention  shade  desired; 
light  or  pale  gold;  medium 
or  rich  gold;  Roman  gold. 
Use  in  the  proportion  of 
6  ounces  of  bronze  to  X 
pint  of  banana  liquid. 
Price,  2-oz.  pkg... .  12c 

Per  pound . 75c 

No.  30C2192  Gold 
Bronze  Powder.  Finest  quality.  Will  go  farther  than 
any  other.  When  ordering  do  not  fail  to  mention 
shade  desired;  light  or  pale  gold;  medium  or  rich  gold; 
Roman  gold.  Use  in  the  proportion  of  6  ounces  of 
bronze  to  1  pint  of  banana  liquid. 

Price,  per  pound.  95c;  per  2-ounce  package. .  1  6c 

No.  30C2194  Aluminum  or  Silver  Powder. 

Fine  quality  for  general  use.  Nothing  better  on  the 
market.  Use  in  the  proportion  of  4  ounces  of  powderto 
1  pint  of  banana  liquid.  Price.  2-ounce  package.  .$0. 1  8 
Per  pound .  1 .05 

No.  30C2196  Diamond  Dust.  For  decorat¬ 
ing  cards,  fancywork.  etc.  Make  your  own  birth¬ 
day  and  New  Year  cards. 

Price,  per  4-ounce  package . 1  5c 


Seroco  Gold  Radiator  Enamel. 

N0.3OC2I23  Gold  Radiator  Enamel 

for  radiators  or  other  steam  or  hot  water 
heated  surfaces.  Covers  more  surface  than 
any  other.  It  dries  very  hard  with  a  smooth 
finish  and  will  not  discolor.  The  powder 
and  liquid  come  separately  in  a  neat,  com¬ 
pact  can  and  must  be  mixed  when  ready 
to  use.  A  satisfactory  ready  mixed  gold 
enamel  cannot  be  made.  Most  gold  paints 
dry  ouit  dull  and  sandy,  while  our  Seroco 
Gold  Ikiamel  produces  a  bright  smooth  fin¬ 
ish.  Apple  with  a  flat  lacquering  brush, 
Xo.  30C3012,  %  inch  or  1  inch  wide. 

16-pint  can . 30c 

1-pint  can . 50c 

1-quart  can . 9Qc 

Radiator  Brush. 

No.  30C3013 

Radiator  Brush. 

Just  the  brush 
for  applying 
either  gold,  silver  or  aluminum  enamels  on  radia¬ 
tors.  steam  pipes,  hot  water  boilers,  etc.  Made  of 
good  soft  hair.  Width,  114  inches;  length,  includ- 
lng  handle,  914  inches.  Price . 1  5c 


Banana  Liquid  for  Mixing  Gold, 
Aluminum  and  Other 
Bronzes. 

No.  30C2166  Best  Banana 
Liquid  for  mixing  with  bronze  powders. 
Weatherproof  and  durable. 

Price,  per  8-ounce  can . 18c 

Price,  per  pint  can . 30c 

Price,  per  quart  can . 48c 


No.  30C2170  White  Bath 
Tub  Enamel,  Liquid  Porce¬ 
lain.  A  common  iron  tub 
coated  with  this  preparation 
will  have  a  beautiful  appear¬ 
ance.  Apply  with  a  good  var¬ 
nish  brush.  No.  30C303C,  1\4 
inches  in  width,  is  recom¬ 
mended. 

Per  can,  about  %  pint.  28c 
Per  can,  about  1  pint. .  50c 


Wire  Screen  Enamel. 


Green  or  Black 
Wire  Screen  En¬ 
amel.  Ready  for 
use  and  easily  ap¬ 
plied  ;  does  not 
clog  meshes  of 
screens,  and  one 
coat  gives  to  old 
rusty  screens  a 
rich,  brilliant  and 
lasting  finish.  Ap¬ 
ply  with  a  varnish 
brush,  1  or 
inches  wide.  Be 
sure  to  mention 
name  of  color  and 
catalog  number. 

No.  3002  1  75  Green. 

No.  30C2  176  Black. 

1-pint  can,  24c;  V6-pint  can.. 

1-quart  can,  44c ;  1-gallon  can. 


..*014 
•  ■  1  55 


Oval  Varnish  Brush. 

No.  30C3047 

This  is  a  regular 
25-cent  brush 
which  we  are  sel¬ 
ling  for  18  cents. 

A  splendid  brush 
for  applying  Screen  Knamel  and  Stove  Pipe  En¬ 
amel.  Length  of  bristles,  2\4  inches;  width,  1% 
Inches.  Price . 1  8c  , 


Sapolin  Stove  Pipe  Enamel. 

No.  30C2180  Sapolin  Stove 
Pipe  Enamel.  Especially  pre¬ 
pared  for  use  on  stove  pipes, 
stoves,  furnaces,  grates,  steam 
and  water  pipes,  boilers,  smoke¬ 
stacks,  garden  tools,  iron  fences, 
brackets,  etc.  One  coat  produces 
a  brilliant  black  finish;  very 
elastic.  Will  not  crack,  chip,  peel 
or  burn  off.  Ready  for  instant 
use. 

Per  can,  about  %  pint, 

Per  can,  about  1  pint 
gallon  can . 

Ebony  Stove  Pipe  Enamel. 


Special  Household  Brush. 


No.  30C3024 
Soft  Hair  Brush 
specially  made  for 
household  use. 

For  bronzing  picture  frames,  bric-a-brac,  small 
articles  of  furniture,  chandeliers,  etc.  Nickel 
plated  ferrule. 

Price . 6c 


Seroco 


Aluminum  Enamel  or 
Silver  Paint. 


No.  3002  I  45  The  brightest  and  most  brilliant 
Aluminum  Enamel.  The  dry  powder  and  liquid  come  sepa¬ 
rately  In  a  neat,  compact  can  and  are  mixed  when  ready  to 
use.  It  is  uinlike  the  ready  mixed  article 
in  that  the  finish  is  bright  and  smooth, 
almost  like  nickel  plate.  Old  scratched 
picture  frames  can  be  reclaimed  and  made 
to  look  like  new  with  one  coat  of  this  ma¬ 
terial.  It  produces  a  rich  aluminum  or 
silver  finish  on  picture  frames,  room  mold¬ 
ing.  chairs,  iron  beds,  tables,  baskets, 
bicycles,  statues,  sewing  machines,  curtain 
poles  and  trimmings,  baby  carriages,  trays, 
mail  boxes,  umbrella  holders,  chandeliers 
and  gas  fixtures,  kitchen  and  bathroom 
fixtures,  iron  fences,  water  and  gas  pipes. 
Anply  with  a  flat  lacquering  brush.  No. 
30C3012,  %  inch  or  %  inch  wide. 


Medium  can. 


T  12c 

Large  can . gc 

^fc-pint  can . 28c 

1-Pint  can . 45c 


Seroco  Decorative  Enamel. 


For  all  decorative  work;  is 
ready  mixed,  can  be  applied  on 
anything  and  everything,  any  kind 
of  furniture,  iron  beds,  shelves, 
wickerwork,  baby  carriages,  clocks, 
etc.  One  half-pint  can  is  sufficient 
for  an  ordinary  iron  bed.  When 
ordering  be  sure  to  mention 
color  wanted.  Apply  with  a  var¬ 
nishbrush  1  or  \\4  inches  in  width. 
No.  30C3034  or  No.  30C3036  will 
do  good  work.  For  painting  very 
small  articles,  use  a  sash  tool, 
No.  30C3072  or  No.  30C3073. 

No. 

30C21 
30C21 
30C21 
30C21 
30C21 
30C21 
30C21 
Price, 

Price, 


No.  30C2  I  82  A  splendid  enamel 

for  covering  stove  pipes,  smokesUckFj 
Iron  fences,  garden  tools,  bolters,  fur¬ 
naces.  steam  pipes,  radiators,  coal 

hods,  etc.  Will  not  peel  or  burn  ofl 
like  some  enamels,  and  produces  a  je'i 
black  finish.  Dries  In  four  to  six  hours 
Put  up  In  neat  lithographed  friction  tori 
cans.  Apply  with  a  1  or  1%-lnch  fla 
varnish  brush  (see  No.  30C3034  or  No 
30C3036I. 

ti-plnt  can .  12' 

1 -pint  can .  20 

1-quart  can .  35 


Putty,  Cents  a  Pound. 

No.  30C2205  Guaranteed 
strictly  pure.  Will  not  crumble 
or  crack.  This  is  not  the  cheap 
marble  dust  putty  that  can  be 
bought  at  from  1  to  2  cents  a 
pound. 

4-lb.  sealed  can,  per  lb.4Vic 
10-lb.  sealed  can,  per  lb. 4c 
20-lb.  sealed  can,  per  lit  ,3'/eC 

Glaziers’  Points. 


[STRICTLY  PURE] 

^jgspura 

.UfkmoT  ciaMUMiHSl 

[LLINDISPAINT  WORKS 

“^CHICAGO  ILL.  1 


No. 

30C2138  Maroon 
30C21  39  Dark  Green 
30C2140  Gloss  Black 
30C2  141  Dull  Black 
34  LemonYellow  30C21  42  Rose 

36  Cardinal  Red  30C2143  Violet 

37  Brown 

per  can,  about  H  pint . 20c 

ppr  can,  abont  1  pint . . 35c 


30  White 

31  Pink 

32  Light  Blue 

33  Light  Green 


No.  30C2208  Zinc  Glaziers'  Points  for  fas 

tening  glass  In  sash.  We  furnish  sizes  1,  2  and  ; 
The  Illustration  Is  the  actual  size  of  No.  3.  Nos. 
and  2  are  larger.  State  size  wanted. 

V4 -pound  paper . 3 


Pure  Graphite  Paint  Paste. 

No.  30C2292  To  12% 

pounds  (1-gallon)  paste, 
add  3  gallons  boiled  oil, 
making  4  gallons  of  pure 
graphite  paint  ready  for 
use.  Will  cover  over  500 
square  feet  smooth  metal 
per  gallon.  Will  not  crack, 
blister  or  peel  off;  is  not 
affected  by  heat  or  cold, 
smoke,  steam,  moisture, 
acids,  alkali  or  brine,  or  by 
climatic  changes,  For  use 
on  roofs,  stacks,  boilers, 
bridges  or  structural  iron 
of  any  kind.  This  paint  Is  manufactured  fro 
pure  graphite  and  absolutely  pure  linseed  oil. 
a  dark  slate  color. 

5-pound  can . *04 

l2)irpound  can .  8 

25-pound  can .  1-6 


10 


SEARS,  ROEBUCK  AND  CO.,  CHICAGO,  ILLINOIS. 


White  Lead  and  Combination  White. 

SPECIAL  NOTICE— The  following  brands  are  put  up  in  heavy 
steel  kegs.  The  old  style  wood  kegs  absorb  the  oil  in  the  lead 
while  the  lead  in  steel  kegs  retains  all  the  oil.  These  kegs  are 
seamless.  All  sizes  excepting  the  100-pound  kegs  have  iron  han¬ 
dles  or  balls,  and  may  be  used  for  a  variety  of  purposeswhen  empty. 

No.  30C22I0  Fulton  Brand 
Combination  white.  Nut  us  white  as 
our  Seroco  Combination  Painters' 
White.  It  Is  u  better  white  than  you 
can  get  elsewhere  at  anything  like  our 
price  because  we  make  it  ourselves 
and  save  you  the  jobber’s  profit.  Put 
up  in  steel  kegs. 

100-pound  kegs,  per  pound. . .  .  4'/20 
50-pound  kegs,  per  pound. . .  .5c 
25-pound  kegs,  per  pound. .  .  .  51 /2C 

12 H -pound  Regs,  per  pound. .  6c 
(MB  N0.30C22I4  This  Seroco Com- 
bination  PainTers’  White  will  cover 
BniHBI  better  and  wear  longer  than  the  best 
f!l  HUH  and  purest  white  lead  on  the  market. 

It  Is  a  combination  of  lead,  zinc, 
~  barytes  and  other  ingredients  that 
will  give  >ou  a  better  paint  when 
mixed  with  linseed  oil  than  the  best  white  lead  that  you  can  buy. 
We  cannot  afford  to  otter  a  material  that  will  not  give  the  best  of 
satisfaction.  Seroco  Painters’  white  has  stood  the  test,  we 
know  what  It  contains  and  what  it  will  do.  Put  up  in  steel  kegs. 

100-pound  kegs,  per  pound . 6C 

50-pound  kegs,  per  pound . 6/2 0 

25-pound  kegs,  per  pound . 7c 

12% -pound  kegs,  per  pound . 7/a° 

5-pound  cans,  per  pound . 9c 

No.  30C22  I  6  Strictly  Pure  White  Lead.  Ground  in  refined 
linseed  oil.  We  make  tills  lead  ourselves,  therefore  we  can  vouch  for 
Its  purity.  All  kegs  guaranteed  full  weight.  Put  up  In  steel  kegs. 

100-pound  kegs,  per  pound .  7*/*® 

50-pound  kegs,  per  pound .  go 

25-pound  kegs,  per  pound . .  8° 

12 % -pound  kegs,  per  pound .  g'/a® 

1-pound  can .  I  2c 


The  Seroco  Colors  in  Oil. 

These  colors  are  used  by  the  painter  for 
coloring  or  tinting  when  mixing  hisown  paint, 
dark  shades  of  paint  cannot  be  made  with 
these  colors;  they  are  only  Intended  for 
making  light  tints.  Ground  in  pure  linseed 
oil.  strong  and  permanent.  Put  up  in  1  and 
5-pownd  can.  Per  ib. 

NO.  30G2230  Lamp  Black . 14c 

No.  30C223I  Coach  Black . I  3c  ■  r^inoT 

No.  30C2232  Ivory  Black . I  2c 

No.  30C2233  Drop  Black . I  Oc 

No.  30C2235  Prussian  Blue . 34c 

No.  30C2236  Ultramarine  Blue. .  I  8c 

No.  30C2237  Cobalt  Blue . 25c  Per  lb. 

NO.  30C2240  Raw  Umber . I  |c 

NO.  30C224  I  Burnt  Umber. . lie 

NO.  30C2242  Raw  Sienna . I  |c 

SO.  30C2243  Burnt  Sienna . I  |c 

0.  30 C 2244  Vandyke  Brown  .  . . . I  I  c 

0.  30C2248  Blind  Green . j  6c 

No.  30C2249  Chrome  Green . 12® 

No.  30C2253  English  Venetian  Red .  7c 

NO.  30C2254  Indian  Red. . |  3c 

No.  30C2255  Tuscan  Red . I  4c 

No.  30C2256  Unfading  Red . . 28c 

No.  30C2257  English  Rose  Pink . I  7c 

NO.  30C2258  English  Rose  Lake. . 26c 

No.  30C2259  Scarlet  Vermilion  . . |  7c 

No.  30C2262  Chrome  Yellow.  Light . I  5c 

No.  30C2263  Chrome  Yellow.  Medium . j  5c 

No.  30C2264  Chrome  Yellow.  Orange . j  5c 

No.  30C2265  French  Yellow  Ochre .  7c 

All  of  above  colors  furnished  in  25-pound  cans  at  I  cent  per 
pound  less.  Don’t  forget  to  state  color  wanted. 


Graining  Colors  in  Oil. 

These  colors  come  in  paste  form  and  are  prepared  for  use  by 
mixing  one  pound  of  the  graining  color  with  one  pint  of  liquid; 
the  liquid  Is  made  up  of  one-third  linseed  oil  and  two-thirds  tur¬ 
pentine  or  benzine.  Put  up  in  1  and  5-pound  cans. 

Per  lb- 

No.  30C2268  Light  Oak  Graining . |  Oc 

No.  30C2269  Dark  Oak  Graining . j  Oc 

No.  30C2270  Antique  Oak  Graining . j  Oc 

No.  30C227I  Walnut  Graining . j  Oc 

No.  30C2272  Cherry  Graining . j  Oc 

No.  30C2273  Mahogany  Graining . |  Oc 


Yellow  Ochre  in  Oil. 

No.  30C2280  Yellow  Ochre  in  Oil.  12%  and  25-pound 
cans.  Price,  per  pound . 4c 


English  Venetian  Red  in  Oil. 

No.  30C2282  English  Venetian  Red.  12%  and  25-pound 
cans.  Price,  per  pound . 4c 


White  Ochre  in  Oil. 

NO.  30C2284  White  Ochre  Ground  in  Oil.  12%  and  25- 
pound  cans.  Price,  per  pound . 4c 


Zinc  in  Oil. 

NO.  30C2286  Pure  French  Zinc  in  Oil.  12%  and  25- 

pound  cans.  Price,  per  pound . I  Oc 

NO.  30C2287  Pure  French  Zinc  in  Oil.  1  and  5-pound 

cans.  Price,  per  pound . I  2c 

N0.  30C2288  Zinc  in  Oil,  American  snow  white.  12% 
and  25-pound  pails.  Price,  per  pound .  7c 


Liquid  Weatherproof  Canvas  Coating. 

NO.  30C2297  The  greatest 
waterproof  preparation  for  cotton 
duck.  A  coat  of  this  material  ap¬ 
plied  on  cotton  duck  or  canvas  of 
the  lightest  weight  will  make  it  ab¬ 
solutely  waterproof.  The  canvas 
can  be  folded  without  the  danger  of 
cracking;  it  acta  lik-e rubber.  Espe¬ 
cially  adapted  for  haystack  covers, 
tents,  wagon  covers,  tarpaulins, 
awnings-  in  fact,  it  can  be  applied 
to  anything  made  of  cotton  or  can¬ 
vas  duck  and  make  it  absolutely 
waterproof.  Five  gallons  will  cover 
an  ordinary  haystack  cover. 

1-gallon  can . 60c 

5-gallon  can.  per  gallon. . .  50c 
10-gallon  can,  per  gallon. .  .48c 


r  ~  UOUIO  WEATHERPROOF  —  ' 

,C*NY4S  COATING 

tor***  ie,,ts 

*WMNCS  KM  SIM*  a«° 1 


'UlhOlS 

PAINT  WORKS  1 


DRY  COLORS 

The  following  dry  colors  are  used  for  tinting  kalsomlnes,  making  graining 
colors  and  other  purposes.  Some  use  these  dry  colors  for  painting  purposes  by 
mixing  them  with  linseed  oil.  This  we  do  not  recommend  unless  the  mixture  is  put 
through  a  paint  mill,  as  you  will  have  nothing  but  a  coarse  mixture,  which  is  not  lit 
for  anything.  If  a  mineral  paint  is  desired  at  a  low  price  you  will  prolit  by  purchas¬ 
ing  the  Seroco  Weatherproof  Mineral  Burn  Paint,  as  then  you  will  have  a  substan¬ 
tial  paint,  a  paint  that  will  wear  much  longer,  therefore  cheapest  Iti  the  end. 

Bbl.,  50  and  100-  Less 


No 

30C2335 

WE  HANDLE  ONLY  BEST  QUALITIES. 

Yellow  Rochelle  Ochre,  35o  pounds  in  barrel . 

lb. 

1c 

per  lb. 

2c 

per  lb. 

3c 

No.  3002336 
barrel . 

Imported  Yellow  Ochre,  strong  in  color,  400-pound 

3  He 

4  He 

6c 

No. 

30C2337 

Oxide  Red,  336  pounds  in  barrel . 

2  '7.C 

3  He 

5c 

No. 

30C2338 

American  Venetian  Red,  350  pounds  in  barrel . 

He 

1  He 

3c 

No. 

30C2339 

Imperial  English  Venetian  Red,  336  pounds  in  barrel 

1  He 

2  He 

3c 

NO. 

30C2340 

White  Wood  Filler,  580  pounds  in  barrel . 

1  c 

2c 

3c 

No. 

30C2341 

Prince’s  Brown  Mineral,  350  pounds  in  barrel . 

1  Me 

2c 

3c 

No. 

30C2342 

White  Ochre,  5S0  pounds  in  barrel . 

1  c 

2c 

3c 

No. 

30C2343 

Lampblack,  Germantown,  80  pounds  in  barrel . 

9c 

lOc 

No. 

30C2344 

Burnt  Turkey  Umber,  300  pounds  in  barrel . 

3  He 

4Hc 

6c 

No. 

30C2345 

Raw  Turkey  Umber,  300  pounds  in  barrel . 

3  He 

4  He 

6c 

No. 

30C2346 

Burnt  Italian  Sienna,  350  pounds  in  barrel  . 

4  He 

5c 

6c 

No. 

30C2347 

Red  Lead,  guaranteed  pure,  100-pound  keg . 

8c 

1  Oc 

No. 

30C2348 

Raw  Italian  Sienna,  350  pounds  in  barrel . 

4Hc 

5c 

6c 

No. 

30C2349 

Chrome  Green,  medium,  best  quality . 

6  He 

9c 

No. 

30C2350 

Chrome  Yellow,  lemon,  fine  quality . 

8c 

10c 

No. 

30C2351 

Chrome  Yellow,  orange . 

8c 

1  Oc 

No. 

30C2358 

Ultramarine  Blue . 

70 

9c 

Plaster  Paris. 

This  Is  the  best  white  dental  Plaster  Paris  and  should  not  be  confused  with  the  cheaper  grayish 


material  offered  at  a  cheaper  price. 

No.  3002359  Price,  per  barrel  of  about  200  pounds . $2-80 

50-pound  drum . .  -90 

5-pound  carton .  -12 


Whiting. 

No.  30C2360  Extra  Gliders’  Whiting,  fine  quality  bolted.  Barrels,  about  310  pounds,  per  lb. . .  1c 


Less  quantity,  per  pound . 2c 


Limeproof  Colors  for  Tinting  Kalsomine  and  Whitewash. 

A  small  quantity  will  tint  a  large  bucket  of  kalsomine  or  whitewash. 

No.  30C2362  Limeproof  Green,  per  pound . 9c 

No.  30C2363  Limeproof  Blue,  per  pound . 9c 

No.  30C2364  Limeproof  Red,  per  pound . 9c 

No.  30C2365  Limeproof  Yellow,  per  pound . 9c 


CEMENT  COLORS 


Pure  mineral  colors  for  coloring  cement  blocks,  brick  and  concrete  work. 

Guaranteed  permanent  and  the  strongest  colors  made.  No.  30C2390  Red  Oxide  will 
produce  a  medium  shade,  about  15  pounds  required  to  100  pounds  cement.  No. 

30C2391  Red  Oxide  is  a  very  strong  red  of  very  brilliant  color,  about  12  pounds 
required  to  100  pounds  cement.  No.  30C2392  Extra  Red  Oxide  is  the  brightest  and 
lightest  red  made,  about  10  pounds  required  to  100  pounds  cement.  No.  30C2393 
Brown  Mineral  will  produce  a  deep  rich  brown  color,  about  20  pounds  required  to  100 
pounds  cement.  No.  30C2394  Yellow  Oxide  is  a  good  strong  domestic  yellow,  about 
15  pounds  required  to  100  pounds  cement.  No.  30C2395  Extra  Yellow  Oxide  is  used 
for  making  light  and  dark  color  cement  brick,  can  be  varied  and  deepened  by  the  addition  of  red,  about  16 
pounds  required  to  100  pounds  cement.  No.  30C2396  Black  is  the  strongest  black  known  and  absolutely 
permanent,  about  2 H  pounds  required  to  100  pounds  cement. 

No.  30C2390  Red  Oxide,  325-pound  barrels . 

No.  30C2391  Red  Oxide,  600- pound  barrels . 

No.  30C2392  Extra  Red,  400-pound  barrels . 

No.  30C  2393  Brown  Mineral,  300-pound  barrels  . . 

No.  300  2394  Yellow  Oxide,  350-pound  barrels. .  . . 

No.  30C2395  Extra  Yellow,  350-pound  barrels. . . . 

No.  30C2396  Black,  30-pound  barrels . 


Barrel,  per  lb. 

100  lbs. 

Less  Quantity, 
per  lb. 

2c 

2  He 

3c 

3  He 

3Hc 

4o 

9c 

9  He 

1  Oc 

2c 

2  He 

3c 

1  He 

2c 

2  He 

2  He 

3c 

3  He 

1  5c 

1  8c 

Varnish  Stain. 

Stain  and  varnish  used  sepa¬ 
rately,  on  new  work,  produce  a 
better  finish  than  varnish  stain, 
but  for  refinishing  painted  or 
varnished  surfaces,  such  as  old 
furniture,  painted  or  varnished 
woodwork,  this  varnish  stain  is 
recommended.  It  stains  and 
varnishes  in  one  operation. 
Dries  hard  with  a  fine  luster. 
Furnished  in  the  following  nat¬ 
ural  wood  colors:  Cherry,  rose¬ 
wood  mahogany,  walnut,  light 
oak,  dark  oak,  antique  oak.  Do 
not  fail  to  mention  color  wanted. 
Apply  with  a  varnish  brush;  2-inch  brush  recom¬ 
mended. 

In  selecting  a  color  it  is  necessary  that  the 
color  selected  be  of  a  similar  shade  to  the  old 
finish ;  for  instance,  a  piece  of  furniture  finished  in 
mahogany  cannot  be  refinished  in  light  oak  by 
applying  the  light  oak  varnish  stain.  The  varnish 
stain  in  this  case  will  have  to  be  of  a  dark  color, 
either  mahogany  or  walnut. 

No.  No. 

30C23  10  Light  Oak  30023  14  Walnut 
30C23  11  Dark  Oak  ”"nut 

30C23  12  Antique  Oak  30C2315  Mahogany 
30023  13  Cherry  30023  16  Rosewood 


1-piDt  can . *0  2  1 

1-quart  can . 38 

H-gallon  can . 72 

1-gallon  can .  1-30 


Oil  Stain. 


Perfect  imitation  of  nat¬ 
ural  wood,  cherry,  rose¬ 
wood.  mahogany,  walnut, 
light  oak,  dark  oak.  an¬ 
tique  oak.  For  staining 
interior  woodwork  or  any 
work  not  finished.  This 
stain  cannot  be  applied 
over  varnished  or  painted 
surfaces.  One  or  two  coats 
of  varnish  applied  over  it 
will  produce  a  fine  finish. 
No.  30C2716,  No.  3002718, 
No.  30C2710  or  No.  30C2711 
varnish  may  be  used  in  connection  with  these 
stains.  Apply  with  a  varnish  brush.  Don’t  for¬ 
get  to  state  color  wanted. 


No.  30C2300 
No.  30C2301 
No.  30C2302 
No.  30C2303 
No.  30C2304 
No.  30C2305 
No.  30C2306 


Light  Oak 

Dark  Oak 

Antique  Oak 

Cherry 

Walnnt 

Mahogany 

Rosewood 


1-pint  can . (O  1  9 

1-qnart  can .  34 

%-gallon  can . 66 

1-gallon  can .  1.24 


SEARS,  ROEBUCK  AND  CO.,  CHICAGO,  ILLINOIS. 


VELVET  SANITARY  KALSOMINE  OR  WALL  FINISH 


AVERY  U5R*1 
COLUMBIA  UN>Vr 


You  can  improve  the  appearance  of  any  kal- 
somined  room  wonderfully  by  stenciling  a  border 
or  panel  on  the  walls  or  ceiling.  Place  stenciled 
borders  9  or  18  inches  from  the  ceiling  or 
directly  under  the  ceiling.  A  full  and  complete 
variety  of  stencils  will  be  found  on  page  20. 
and  as  they  cost  but  very  little  and  considering 
the  wonderful  effects  that  can  be  produced  with 
them  with  very  little  extra  labor  it  will  pay 
you  to  include  one  or  more  of  these  stencils 
with  your  order  for  kalsomine. 

One  package  of  our  kalsomine  weighing  4 
pounds  will  cover  more  surface  than  a  5-pound 
package  of  any  other  kalsomine  or  wall  finish. 
We  do  not  say  this  merely  to  sell  our  goods, 
but  it  is  an  actual  fact.  There  is  no  need  of 
putting  a  lot  of  heavy  material  in  kalsomine  to 
make  up  weight  when  it  does  not  add  to  the 
covering  power  or  finish.  You  cannot  get 
around  this  fact.  Send  us  your  order  for  the 
quantity  you  will  need,  compare  it  with  other 
kalsomines  or  wall  coatings  that  come  in 
5-pound  packages,  and  if  our  Velvet  Sanitary 
Kalsomine  does  not  cover  more  surface,  pound 
for  pound,  than  any  other,  or  if  our  Velvet 
Sanitary  Kalsomine  does  not  give  you  a  better 
finished  wall  with  less  labor,  then  write  us  and 
we  will  return  your  money. 


YOU  NEED  NO  EXPERIENCE  TO  DO  GOOD  WORK  WITH 
OUR  VELVET  SANITARY  KALSOMINE  OR  WALL  FINISH 

SEE  SAMPLE  TINTS  ON  PAGE  18  OF  THIS  CATALOG. 

KALSOMINE  AN  EN-Oy|c 
TIRE  ROOM  FOR  ONLY  « 


VELVET  SANITARY  KALSOMINE  OR  WALL  FINISH 

is  entirely  different  from  the  ordinary  kalsomines  or  wall  coatings  offered  on  the  market 
in  that  anyone  without  the  least  experience  can  do  perfect  work  with  it.  When  you 

use  Velvet  Sanitary  Kalsomine  or  Wall  Finish  you  will  get  the  finest  and  smoothest 
finish  that  can  possibly  be  had  with  kalsomine  or  any  wall  finish. 

Please  bear  in  mind  that  our  Velvet  Sanitary  Kalsomine  is  entirely  sanitary  and 
germproof,  it  is  the  most  hygienic  wall  finish  that  was  ever  put  on  the  market  and 
we  guarantee  a  better  finish  when  using  Velvet  Sanitary  Kalsomine  than  from  any 
other  preparation,  no  matter  how  extensively  advertised  and  what  claims  are  made 
for  it.  Also  bear  in  mind  that  our  Velvet  Sanitary  Kalsomine  can  be  easily  removed 
from  the  walls  at  any  time  with  a  sponge  and  water  and  the  walls  recoated  with 

new  kalsomine,  leaving  the  walls  fresh 
and  sanitary.  You  cannot  do  this  with  some 
of  the  wall  finishes  offered  on  the  market, 
for  they  cannot  be  removed,  and  you  are 
therefore  compelled  to  cover  the  dust  and  dirt 
with  the  new  wall  finish  and  seal  the  dirt  to 
the  walls  instead  of  removing  it. 


PRICES  AND  LIST 
OF  COLORS. 


No. 

30C2600 

Light  Tan 

No. 

30C2601 

Ivory 

No. 

30C2602 

Lavender 

No. 

30C2603 

Salmon  Pink 

No. 

30C2604 

Light  Green 

No. 

30C2605 

Y  ellow 

No. 

30C2606 

Cream 

No. 

30C2607 

Olive  Gray 

No. 

30C2608 

Buff 

No. 

30C2609 

Light  Pink 

No. 

30C261 1 

Pink 

No. 

30C2612 

Blue 

No. 

30C2613 

Pea  Green 

No. 

30C2615 

Green 

Above  tints,  any  shade,  per  package,  24c 
Price,  per  case  oi  25  packages,  all  one 

color . $5.25 

No.  30C2617  White,  per  package,  22c 
Price,  per  case  o(  25  packages  ..$5.00 

SEE  SAMPLETINTS  ON  PAGEI8 


Velvet  Sanitary  Kalsomine 


will  give  you  a  smooth 
hard  finish  which  will 
not  rub  off,  therefore 
no  danger  of  soiling 
any  clothing  that  may 
come  in  contact  with 
the  wall.  It  comes  in 
many  beautiful  tints  so 
that  each  room,  if  de¬ 
sired,  may  be  treated 
in  a  different  color,  also 
the  most  harmonizing 
combination  of  colors 
may  be  had  with 
Velvet  Sanitary  Kal¬ 
somine 


Velvet  Sanitary  Kalsomine 


is  ground  so  fine  that  settling  after  being  mixed  is  practically  impossible;  this  feature 

insures  a  uniform  coat  and  on  account  of  its  lightness  more  surface  may  be  covered  at 
one  time  than  is  possible  with  the  heavy  kalsomines. 

Covering  Capacity  of  Velvet  Sanitary  Kalsomine.  One  package  will  cover  from  500  to  600  square  feet  on  smooth  walls,  therefore  one 
package  will  in  most  cases  cover  the  walls  and  ceiling  of  a  room  measuring  10x12  feet.  Wonderful  artistic  effects  may  be  obtained  by  a 
combination  of  the  various  tints,  and  since  the  cost  is  so  very  little  we  suggest  that  a  different  tint  be  selected  for  the  ceiling.  In  this  way 
some  remarkably  beautiful  effects  can  be  produced.  _ ' 


VELVET  SANITARY  FRESCO  COLOR  KALSOMINE 


Sample  shades  of  the  four  shades  in  which  we  furnish  our  Fresco 
Colors  will  be  found  on  page  18.  The  Fresco  Colors  are  mixed  with 
hot  water  the  same  as  the  Velvet  Sanitary  Kalsomine,  but  the  mix¬ 
ture  should  be  allowed  to  stand  until  absolutely  cold  before  using. 

This  will  insure  the  very  best  results  and  greatest  satisfaction. 

You  must  see  that  the  walls  are  thoroughly  sized  before  applying 
the  Fresco  Color. 

PRICES  FOR  FRESCO  COLORS. 

No.  30C26I8  Red.  «/\  I  No.  30C26I9  Carmine.  tyj  No.  30C2620  Green.  </» 

Price,  per  1-pound  package  £vC  |  Price,  per  1-pound  package  Price,  ner  1-nound  oackatfe  .  IOC 


The  covering  capacity  of  Fresco  Colors  is  greater  than  the  cover¬ 
ing  capacity  of  the  regular  colors;  3  pounds  of  the  Fresco  Color  will 
cover  as  much  surface  as  4  pounds  of  the  •  regular.  Three  pounds 
are  usually  sufficient  for  the  walls  of  a  medium  size  parlor  or  dining 
room. 


Price,  per  1-pound  package  . 


No.  30C262I  Brown. 

Price,  per  1 -pound  package  . 


14c 


KALSOMINE  BRUSHES 


\  for  the  householder  who  wishes  to  do  his 

—  r 

:\  own  kalsomining.  f ou  can  do  good  work 

:J;\_  with  this  brush  and  if  taken  care  of  it  will 

-  1 

■»afe^8jggj  stant  use  we  recommend  one  of  our  higher 

f  VELVET  1 

■ 

f  Width,  inches .  6  7  R 

F  = — ~  ■- 1 

r  SPONGES  1 

Price,  each . 66c  78c  96c 

THE  VELVET  SPONGE. 

No.  30c 26 2 5  A  very  soft  fnll  sponge ; 

the  kind  used  by  the  professional  kalso- 
miner  and  painter.  Also  used  extensively 
for  washing  carriages  and  automobiles. 
Usually  sold  at  50  oeuts  each. 

Price,  each .  . 35c 

SPONGES. 

NO.  30(  2624  This  Is  a  .heap  sponge 
and  not  intended  for  professional  use.  It 

is  Just  the  sponge  for  removing  old  kalso¬ 
mine  from  walls  you  Intend  to  rekalsomlne. 

Price.  each  . . 1 CK 


12 


SEARS,  ROEBUCK  AND  CO.,  CHICAGO,  ILLINOIS. 


HANDIEST  MACHINE  EVER  INVENTED  TO  HAVE  ABOUT  YOUR  PLACE;  SIMPLE  AND  EASY  TO  HANDLE 

IT  WHITEWASHES,  SPRAYS  SHEEP 
AND  CATTLE  and  does  many  other  useful  things 

HERE  ARE  SOME  OF  THE  MANY  THINGS 
YOU  CAN  DO  WITH  IT: 

You  can  whitewash  chicken  houses,  barns,  sheds,  ware¬ 
houses,  basements,  factories,  etc.;  you  can  wash  buggies, 
outside  windows,  porches,  sidewalks,  outside  walls  of 
buildings,  wash  the  feet  of  your  horses  and  cattle,  etc. 
any  one  of  these  things  with  equal  ease  and  does  it  well. 

You  can’t  afford  to  be  without  this  machine  for  so  low  a  price 
as  $5.90.  Send  us  your  order  today  and  we  will  ship  you  the 
machine  promptly  and  guarantee  to  satisfy  you  in  every  way  or 
you  may  return  it  to  us  at  our  expense  and  we  will  return  your 
money,  including  freight  charges. 

It  does  whitewashing  better  than  with  brushes,  simply  because 
it  forces  whitewash  into  corners  and  crevices  where  disease 
germs  lodge  and  which  cannot  be  reached  with  brushes.  In 
whitewashing  chicken  houses  infested  with  lice,  you  can  do  the 
work  from  a  door  or  window,  thus  avoiding  the  discomfort  of 
being  covered  with  chicken  lice  and  dirt  from  head  to  foot. 

For  spraying  sheep  and  cattle  it  can’t  be  beat,  as  it  forces  the 
liquid  through  to  the  hide,  where  you  really  want  it.  No  other 
sprayer  or  machine  will  do  the  work  with  so  little  labor;  and 
for  the  many  purposes  for  which  it  is  intended,  it  is  a  wonder. 

After  you  have  given  this  machine  a  trial  you  would  not  part 
with  it  for  $100.00  if  you  could  not  get  another. 

The  machine  is  simple  and  easy  to  operate.  The  legs  can  be 
removed  instantly  and  thus  occupy  little  space.  It  can 
conveniently  carried  on  cars,  in  buggies,  etc.  It  is 
always  ready,  nothing  to  take  apart  or  attach,  and  with 
a  bucket  of  water  you  are  ready  to  throw  a  30-foot  stream  any  time. 

Equipment  consists  of  a  6-foot  wrought  iron  spray  pipe  with  J/s-inch  brass 
shutoff  cock  and  brass  spray  nozzle,  extra  brass  nozzle  for  straight  stream 
work,  iron  follower  wrench  (used  for  tightening  plunger  ring  in  bottom  pump  cylinder),  rubber  suction  hose  with  screen 
attachment  and  8  feet  of  %-\nch  sPecial  high  pressure  rubber  discharge  hose. 

Send  us  your  order  for  this  wonderful  machine  today.  Ask  for  No.  30C2382,  enclose  our  price,  $5.90,  and  we  will  ship  you  the 
machine  with  the  understanding  that  it  must  do  the  work  we  claim  it  will  do  to  your  personal  satisfaction,  and  that  it  is  the  most 
wonderful  value  in  handy  machines  ever  offered,  and  if  it  is  not  in  your  opinion  just  as  we  state,  we  ask  you  to  pack  it  up  and  return  it 
to  us  and  we  will  return  you  both  the  price  and  the  freight  charges  you  paid.  You  will  not  be  out  one  penny. 

YOU  TAKE  NO  RISK  WHATEVER.  If  after  purchasing  this  machine  it  does  not  meet  with  your  approval  in  every  way; 

.  if  you  fail  to  find  it  one  of  the  handiest  machines  you  ever  saw;  if  you  do  not  think 

it  will  save  its  price  for  you  over  and  over  again  every  season,  you  may  return  it  to  us  and  we  will  give  you  back  both  the  price  and  any 
transportation  charges  you  paid.  There  is  no  possible  way  for  you  to  lose.  Notice  the  illustrations  suggesting  uses  to  which  you  can 
put  it.  Can  you  afford  to  be  without  a  machine  that  can  be  used  in  so  many  ways  so  effectively? 


Shipping  weight  ,  40  pounds.  Net  weight,  30  pounds. 

No.  30C2382  Handy  White- 
washing  and  Spraying  Machine, 
etc.  Price,  complete . 


This  handy  machine 
is  adapted  to  a  great 
number  ox  uses  as  sug- 
gested  by 
1  the  i  1 1  u  s  - 
trations  at 
top  of  page. 


OUR  JUMBO  WHITE¬ 
WASHING  AND  SPRAY¬ 
ING  MACHINE. 

This  machine  is  especially 
suitable  for  large  factories, 
fruit  farms,  nurserymen 
and  large  stock  farms.  For 

whitewashing,  its  capacity  is 
equal  to  work  of  fifteen  men 
with  brushes.  It  is  a  power¬ 
ful  sprayer,  constructed  of 
the  very  best  material  and 
guaranteed  to  do  excellent 
work.  Equipment  consists  of 
spray  pipe  complete  with  14- 
inch  cock  and  spray  nozzle, 
one  extra  spray  tip,  200- 
pound  pressure  gauge, 
special  galvanized  sieve,  fol¬ 
lower  wrench,  one  length  of 
1-inch  suction  hose  and  10 
feet  of  14-inch  special  high 
pressure  discharge  hose. 

No.  30C2384  Jumbo 
Whitewashing  and  Spray¬ 
ing  Machine. 

Price,  complete,  $15.85 


WHITE  COLD  WATER  PAINT. 

This  paint  comes  in  powder  form 
and  is  ready  for  use  when  mixed  with 
cold  water.  There  is  nothing  better 
for  coating  interiors  of  barns,  base¬ 
ments,  chicken  houses,  granaries, 
sheds,  factories,  warehouses,  summer 
cottages,  etc.  It  is  the  most  sanitary 
paint  on  the  market  and  should  be 
used  in  place  of  whitewash,  because  our  Cold  Water  Paint  cannot 
be  rubbed  off  when  once  dry.  It  increases  the  light  in  basements, 
barns,  etc.,  or  wherever  used,  and  it  is  applied  with  a  whitewash, 
kalsomine  or  wide  paint  brush  or  spraying  machine. 

No.  30C2630  White  Cold  Water  Paint,  10-pound  package,  per 

pound .  6c 

White  Cold  Water  Paint,  25.  50  or  100-pound 

drum,  per  pound  . . 5}>2C 

White  Cold  Water  Paint,  200-pound  barrel,  per 

pound .  4c 

A  10-pound  package  will  cover  from  600  to  800  square  feet. 


SEARS,  ROEBUCK  AND  CO.,  CHICAGO,  ILLINOIS. 


13 


SEROCO  READY  NIXED  HOUSE  PAINT.  Guaranteed  for  Wearing  Qualities 

SEE  OUR  GUARANTEE  ON  SEROCO  HOUSE  PAINT  ON  PAGE  2. 


PRICES:  50-gallon  barrels,  per  gallon,  $1.05  25-gallon  half  barrels,  per  gallon,  $1.08  5-gallon  kits,  per  gallon,  $1.15  1-gallon  cans,  each,  $1.18 
WE  FURNISH  SEROCO  READY  MIXED  HOUSE  PAINT  IN  THE  FOLLOWING  MOST  POPULAR  SHADES: 


When  ordering  mention  catalog  number  and  name  of  color.  For  description  see  pages  2  and  3  of  this  catalog. 


TrinTingu 
lo  Match 
Color  No. 

30C237 

30C225 

30C229 


Triiu'ings 
lo  Match 
Color  No. 

30C213 

30C208 

30C243 


Tritu'ings 
to  Mutch 
Color  No. 

30C242 

30C232 

30C241 


30C201— FRENCH  CRAY 


30C235 

30C209 

30C207 


30C216— CREAM 


30C219 

30C232 

30C203 


30C229 — RED 


30C233 

30C242 

30C243 


30C246— COLONIAL  YELLOW 


30C202— DOVE 


30C204 

30C261 

30C205 


30C216— FAWN 


30C230— BROWN 


30C250 — AZURE  BLUE 


Trlm'lngs 
lo  Mulch 
Color  No. 

30C220 

30C216 

30C224 


30C227 

30C235 

3CC208 


30C206 

30C216 

30C227 


30C203— STRAW 


30C220 

30C236 

30C208 


30C217— PURE  BLUE 


30C202 

30C203 

30C243 


30C204— PEA  GREET; 


30C227 
30C221 
30C253 

30C205— LIGHT  ORAB 


30C218  — BUFF 


30C219— TERRA  COTTA 


30C215 

30C244 

30C241 


30C232— MYRTLE  GREEN 


30C201 
30C226 
30C229 

30C233  — SLATE 


30C202 
30C250 
30C239 

30C235— LIGHT  STONE 


30C251— ORANGE 


30C202 
30C243 
30C261 

30C252— OAK  WOOD 


30C204 

30C224 

30C218 


30C253— GOLDEN  GREEN 


30C206 — CANARY 


30C226 

30C207 

30C243 


30C220— APPLE  GREEN 


30C204 

30C225 

30C219 


Emerald  or  Blind  Green 


30C254— CREAM  TINT 


30C252 

30C213 

30C208 


30C201 

30C219 

30C242 


30C215 

30C233 

30C250 


30C208— PEARL 


30C214 

30C225 

30C209 


30C220 

30C242 

30C209 


30C223—  LIGHT  BLUE 


30C237  — DARK  GRAY 


30C208 

30C218 

30C251 


30C239— BLACK 


30C256— TINTED  WHITE 


30C203 

30C241 

30C201 


30C243 

30C214 

30C226 


30C268— SEAL  BROWN 


30C209— BEAVER 


30C218 

30C202 

3CC246 


30C210— PINK 


30C213—  NILE  GREEN 


30C216 

30C203 

30C237 


30C204 

30C214 

30C209 


*  > 


30C214— OLIVE  ORAB 


30C225 

30C236 

30C261 


30C224— MAROON 


30C237 

30C225 

3CC235 


30C225— BRONZE  GREEN 


30C2O4 

30C244 

30C262 


30C226— WILLOW  GREEN 


30C204 

30C232 

30C227 


30C227— ORAB 


30C225 

30C261 

30C208 


30C202 
30C213 
30C237 

30C241— GREEN  TINT 


30C252 
30C208 
30C235 

30C242— LIGHT  SLATE 


30C215 

30C241 

30C201 


30C220 

30C242 

30C230 


30C244— MEDIUM  GREEN 


30C243— OUTSIDE  WHITE 


l  i* 

...  v 


30C259— LIGHT  GRAY 


30C237 

30C254 

30C227 


30C235 

30C225 

30C215 


30C260 — CH0C01 ATE  CROWN 


30C261— YELLOW  ORAB 


30C227 

30C258 

3CC203 


30C262— TUSCAN  RED 


30C237 

30C225 

30C259 


SAMPLE  COLORS  OF 


Longlife  Master  Painters’  Ready  Mixed  Paint 

50-GALLON  BARRELS,  $145  25-GAL.  \  BARRELS,  $148  5-GALLON  KITS,  $155  1-GALLON  CANS,  $158 
PRICES:  pER  GALL0N  .  .  .  1=  PER  GALLON  -  -  -  1=  PER  GALLON  -  l^EACH  -  -  -  -  1  = 

When  ordering  mention  catalog  number  and  name  of  eolor.  For  description  see  pages  1C  and  17  of  this  catalog.  Furnished  in  the  following  colors: 


S0C343 — OUTSIDE  WHITE 


30C302  -  DOVE 


Trim' int,'* 
!o  mutch 
Color  No. 


30C315 

30C301 


30C329 

30C337 


30C310— PINK 


30C335 

30C309 


30C313  NILE  GREEN 


30C303  STRAW 


30C304 

30C305 


30C320 

30C308 


30C315— CREAM 


30C306— CANARY 


juuuo — rrsiiL 


Trim'll.*- 
lo  mnirh 
Color  No. 

30C302 

30C346 


30C316 

30C337 


30C309 

30C304 


30C308 

30C343 


30C323  — LIGHT  BLUE 


30C326— WILLOW  GREEN 


Trim*  loir* 
lo  mntrh 
Color  No. 


30C320 

30C342 


30C344  MEDIUM  GREEN 


30C304 

30C329 


30C346  COLONIAL  YELLOW 


30C342 

30C326 


30C301 

30C329 


Trim'll.*, 
lo  itmlrh 
I  olor  Vi. 


30C342 

30C320 


30C316 

30C343 


30C335 

30C308 


30C318 

30C308 


30C333— SLATE 


30C358 

30C302 


30C303 

30C343 


30C337  DARK  GRAY 


30C304 

30C326 


30C341 — GREEN  TINT 


30C302 

30C309 


30C308 

30C346 


30C313 

30C302 


30C354 — CREAM  TINT 


30C356 — TINTED  WHITE 


30C358  — SEAL  BROWN 


30C359— LIGHT  GRAY 


30C303 

30C301 


30C343 

30C326 


30C337 

30C364 


30C309 

30C354 


30C342— LIGHT  SLATE 


30C308 

30C318 


30C361— YELLOW  DRAB 


30C30S 

30C303 


Seroco  Shingle  Stains 

PRICES 


50-GALLON  BARRELS,  COc  25-GAL.  1  BARRELS,  C  7C  15-GALLON  CANS, 
PER  GALLON  -  -  -  Ou  PER  GALLON  -  -  -O  I  |  PER  GALLON  -  - 


/J9C  1-GALLON  CANS, 
-U£  EACH  -  -  -  - 


When  ordering  mention  catalog  number  and  name  of  color.  For  description  see  page  7  of  this  catalog.  Furnished  in  the  following 


67c 

colors : 


30C1183— SLATE 


30C1185 — RED 


30C1186— BROWN 


Owing  to  the  present  high  cost  of  lumber  and  other  building  materials,  it  is  really  economy  to  keep  your 
buildings  well  painted  at  all  times.  By  using  our  paints  you  insure  your  buildings  against  decay  and  save 
many  repair  bills  which  are  CERTAIN  to  occur  if  you  leave  your  building  unpainted  and  unprotected. 


Longlife  Master  Painters’  Ready  Mixed  Pure  Paint 


TO 


$1  58 


i 


A 

GALLON 


ACCORDING  TO  QUANTITY 

In  nil  you  need  pay  for  the  BEST 
pure  pnint  made.  BECAUSE  It  in 
made  in  OUR  OWN  FACTORY, 
sold  direct  to  you  with  jiiNt  ONE 
PROFIT  added  to  actual  innnu- 


lllni.  caused 


Specially  made  in  our  own  factory  to  meet  the  demands  of  master  painters  and  jour-  |  We  use  sublimed  white  lead  made  by  the  modern  fire  process  in  place  of  white  lead 
neymen  painters,  composed  of  sublimed  white  lead,  zinc  oxide,  linseed  oil,  turpentine  made  by  the  “Old  Dutch  Process”  of  corrosion,  because  sublimed  white  lead  is  vastly 
and  japan  dryer,  the  selection  and  proportion  of  these  materials  based  on  results  of  -  superior.  Read  the  facts  brought  out  in  our  comparison  table  on  this  page,  facts  which 
weather  and  other  tests  conducted  by  master  painters'  and  paint  dealers’  associations,  jj  cannot  be  successfully  disputed  and  which  flatly  contradict  the  widely  advertised  claims 
by  our  own  and  other  leading  chemists.  I  for  “Old  Dutch  Process”  white  lead. 


Formula  of  Longlife  Brand 
Pure  Paint. 

FORMULA  FOR  OUTSIDE  WHITE. 

Solid  Mate* 
Total  rials  Liquids 
Sublimed  White  Lead  ...42.1';  75%  ... 

Zinc  Oxide . 14-0%  25%  .... 

Linseed  Oil . 40.0',  ....  91% 

White  Turpentine  Japan. .  1.8%  - 

Turpentine  . 2.1%  - 


100.0%  100% 

FORMULA  FOR  LIGHT  COLORS  OR 

The  light  colors  or  tints 


100% 


INTS. 

... _  .  i  base 

Sublimed  White  Lend  nnd  30 
per  cent  Zinc  Oxide.  Whatever  quantity  of 
color  Is  necessary  to  produce  the  desired 
shade  Is  deducted  from  the  percentage  of 
White  Lead  and  Zinc.  For  example  the 
formula  for  30C318  Buff  reads  as  follows: 

Solid  Mate- 


Zinc  Oxide  . . 

Color  ^  . 

Turpontinc  Dryer... 
Turpentine  . 


Lead..  30.  O'", 


Liquids 


100.0-; 


ioo-qc;  loo'; 


mi  for  our  choice  of  sub- 
p  lead  for  LonKlife  Brand 
I  is  easily  gleaned  from 
ison  table  on  the  opposite 
i  just  as  opaque,  that 


:e.  It 
the 


icity 


>ded  white  lead,  but  lias  other 
finalities  which  make  it  vastly  supe¬ 
rior  to  corroded  white  lead.  Sub¬ 
limed  white  lead,  being  a  line  pow¬ 
der,  makes  a  more  compact  and 
weatherproof  film  than  the  crystal¬ 
line  particles  of  corroded  white  lead, 
since  the  latter  do  not  fit  in  so  tightly 
togethe’-.  Fineness  is  essential  be¬ 
cause  the  paint  film  of  a  single  coat 
of  paint  is  about  1,400  of  an  inch 
th^ck. 

Sublimed  white  lend  is  dillieult  to 
decompose,  and  being  practically 
inert,  lias  almost  no  chemical  action 
on  the  oil,  while  corroded  white  lead 
does  react  on  the  oil.  chalking  a 
great  deal,  finally  taking  the  life  out 
of  t lie  oil,  causing  the  paint  to  check 
and  admit  moisture;  therefore  poor- 


This  fci 

straight  pail 
superiority  r 


One  of  the  Test  Fences  Showing  Result  on  Which  Our  Formula  of  Longlife  Pure  Paint  Is  Based 

leet  high,  made  like  the  walls  of  a  frame  house,  clapboards  on  both  sides,  air  space  between  and  arranged 
corroded  white 


clapboards  on 

nil  master  paintcis.  .munio  men  pain 
the  demand  for  Longlife  brand  with 


airing  facilities  a 


On  Its  surface  every 
oncluslvely  showed  the 
prefer  “pure”  paint. 


Comparison  Table  Showing  the 
Properties  of  the  Two  Vari¬ 
eties  of  White  Lead. 

These  are  the  results  of  chemical 
analyses,  microscopic  tests  and 
weather  tests  of  years’  duration  con¬ 
ducted  by  various  agencies,  among 
them  associations  of  paint  manu¬ 
facturers,  paint  dealers,  master 
painters  and  journeymen  painters, 
industrial  and  public  institutions, 
leading  chemists  of  the  country  and 
our  own  chemists. 


Corroded  W  li  1 
Lend  Is  n  basic  CA 
BONATE  of  1  e  a  < 
crystalline  in  slm 

”01ldllDutch<1Proces 
of  a  corrosion  of  ni 
table  lead. 


Corroded  Wldlo  Lend 
dissolves  readily.  Fire 

It  Is  changed  readily 


pro 


the 


■  lead  when 


ed  in 


Sublimed  wit 

paint  Is  practically  umilleetcd  by 
exposure  lo  hydrogen  sulphide  gas, 
which  is  plentiful  in  smoke,  sewer 
gas  and  the  gases  given  off  by  de¬ 
caying  animal  and  vegetable  mat¬ 
ter;  while  corroded  white  lead  so 
exposed  turns  a  dirty  gray  or  black, 
which  explains  why  many  buildings 
on  which  it  is  used  soon  turn  dirty 
looking  as  if  they  had  been  painted 
a  long  time. 

Sublimed  white  lead  has  little  effect 
on  (luting  colors,  with  the  result 
that  paint  in  which  it  is  used  holds 
its  original  shade  very  much  longer 
than  paint  in  which  corroded  white 
lead  is  used,  for  the  latter  acts  on 
tinting  colors,  causing  the  colors  to 


fade 


darken 


Sublimed  white  lead  is  NON- 
POISONOUS.  while  in  using  corrod¬ 
ed  white  lead  there  is  more  or  less 
danger  from  lead  poisoning,  a  fact 
which  has  caused  some  European 
governments  to  compel  dealers  to 
label  it  "White  Lead— Poison.” 

Tests  also  prove  that  zinc  oxide  in 
certain  quantities  is  a  necessary  in¬ 
gredient  in  high  grade  paint,  for 
while  its  covering  capacity  is  not  as 
great  as  white  lead,  it  counteracts 
flip  tendency  of  all  white  leads  to 
chalk,  making  a  harder  film  and  a 
more  glossy  finish  and  does  not 
darken  on  exposure  to  hydrogen  sul¬ 
phide  gas.  II  also  makes  the  paint 
work  more  easily  under  the  brush. 
But  zinc  oxide  must  not  he  used  in 
too  large  a  proportion,  as  it  then 
develops  brittleness  and  causes  the 
paint  film  to  check,  which  explains 
the  trouble  with  paint  containing 
ton  large  a  proportion  of  zinc  oxide. 


IN  OUR  Paint  Color  Sample  Book,  for  the  past  two  seasons,  under  the  heading  of  “Pure  Paint  or  Guaranteed  Paint,”  we  have  shown  that 
our  Seroco  Brand  Ready  Mixed  Paint  (quoted  on  other  pages  of  this  catalog)  is  much  superior  to  the  so  called  “pure”  paint.  For 
the  benefit  of  those  who  may  not  have  read  our  former  explanation  of  this  subject,  let  us  say  that  Seroco  brand  is  a  combination 
ready  mixed  house  paint  perfectly  adapted  to  general  needs;  a  paint  scientifically  developed  through  years  of  experimenting  and 
practical  service;  a  paint  that  does  not  peel,  check,  chalk  or  rub  off  with  years  of  exposure;  a  paint  in  which  we  have  so  much  con-  tu 
fidence  that  we  guarantee  to  furnish  new  paint  free  if  it  fails  to  do  what  we  claim.  However,  there  has  always  been  a  persistent 
demand  from  master  painters,  journeymen  painters  and  some  home  owners  for  so  called  “pure”  paint,  due  to  long  established  use  sp. 
of  corroded  white  lead  as  the  standard  paint  pigment  and  the  fact  that  its  manufacturers  have  spent  millions  in  advertising  it.  This  cc 
led  us  to  offer,  during  the  past  two  years,  “pure"  paint  made  according  to  the  regulation  formula.  We  gave  our  customers  the  choice  ®h 
and  explained  that  if  they  preferred  so  called  “pure"  paint  we  could  save  them  money  on  it.  At  the  same  time  we  showed  it  to  be  a  in 
decidedly  inferior  paint,  due  to  the  fact  that  its  chief  pigment,  which  is  pure  white  lead  made  by  the  “Old  Dutch  Process”  of  cor-  j*,1 
rosion,  is  a  very  weak  compound,  as  shown  by  tests  presented  in  the  comparison  table  on  this  page. 

There  has  been  a  great  deal  of  DISCUSSION  about  paint,  and  a  great  deal  of  EXPENSIVE  ADVERTISING  has  been  paid  Je 
for  to  convince  the  public  that  pure  paint  made  with  corroded  white  lead  and  linseed  oil  is  the  only  material  to  use,  but  these  wf 
statements  have  been  largely  based  on  mere  theories  and  customs  not  thoroughly  investigated.  In  the  last  ten  years  a  great  number 
of  experiments  and  weather  tests  have  been  made  which  absolutely  disprove  the  widely  advertised  claims  for  corroded  white  lead  and  paint, 
the  so  called  “pure”  paint  in  which  it  is  used.  In  the  face  of  the  facts  developed  by  these  tests,  corroded  white  load  is  still  being 
made  and  marketed.  Why?  Simply  because  costly  advertising  has  established  a  demand  for  it;  because  corroded  white  lead  is  the 
advertised  standard.  Let  the  actual  facts,  as  here  stated,  prove  which  kind  of  paint  is  the  real  standard. 

Our  business  policy  is  CONSTRUCTIVE,  not  destructive.  We  build  up  rather  than  tear  down.  When  we  discard  an  established 
article  we  offer  something  better;  so  in  proving  the  fallacy  of  widely  advertised  claims  for  corroded  white  lead,  in  exploding  the 
old  theories  about  "pure"  paint,  we  accepted  the  obligation  to  provide  a  better  article  for  the  same  purpose.  We  have  found  it  in 
ptire  sublimed  white  lead.  With  pure  sublimed  white  lead  as  its  principal  solid  ingredient,  we  now  offer  our  Longlife  Brand  of 
Master  Painters’  Ready  Mixed  Pure  Paint,  the  first  paint  to  combine  highest  quality  with  chemical  purity.  Its  ingredients  and  their  Lenjrrj°3‘ 
proportions  are  evolved  from  practical  tests — tests  of  time,  tests  of  sun,  wind,  rain,  cold,  heat,  as  well  as  scientific  tests  for  chem-  ous  nan 

ical  changes.  The  result  is  a  “pure”  paint  that  is  also  a  perfect  .paint.  The  formula  tells  the  story.  — - 

To  our  numerous  friends,  home  owners  and  unprofessional  .painters  who  need  a  good  high  grade  ready  mixed  house  paint, 
many  of  whom  are  familiar  with  Seroco  brand,  quoted  elsewher|[ in  this  catalog,  we  still  recommend  Seroco  Ready  Mixed  House 
Paint.  It  is  also  based  upon  a  scientifically  developed  formula  aijfd  has  proved  by  years  of  service  to  he  a  paint  that  does  not  peel, 
check,  chalk  or  rub  off.  But  if  you  are  a  master  painter  or  journeyman  painter  and  for  any  reason  prefer  to  use  a  so  called  “pure” 


On  exposure  to  hy¬ 
drogen  sulplildu  gas, 
more  or  less  plenti¬ 
ful  in  air  everywhere, 
corroded  white  lead 


Is  ^the  I 
king  down 


Corroded  White 
Lead,  because  of  its 
alkaline  nature,  acts 
upon  tinting  colors 
and  results  in  fading 
or  darkening. 


o  weather. 
While  Lend 


Bear  in  mind  that  WE 
GUARANTEE  our  Seroco 

. . . . .  t .  ...  .  Ready  Mixed  House  Paint, 

paint,  if  you  do  painting  for  others  and  your  customers  demand  white  lead  paint,  we  don’t  want  you  to  lose  money,  as  you  surely  listed  on  pages  2  and  3 
will  if  you  buy  your  paint  elsewhere:  we  don’t  want  you  to  get  the  “pure”  white  lead  paint,  lacking  in  real  quality,  as  you  surely  will  r  ,  -  catai00-  to  be  in  everv 
if  you  follow  established  custom.  We  want  you  to  get  the  only  “pure”  paint  that  is  perfect  paint,  we  want  to  help  you  please  your  f6’  “ 

customers  and  we  want  to  save  you  a  lot  of  money  as  well!  ™ay  a  satisfactory  paint  for 

Longlife  brand  costs  you  only  $1.45  to  $1.58  a  gallon,  according  to  quantity,  just  because  we  manufacture  it  ourselves,  base  our  houses,  barns,  fences  (wood 

~'11  1  and  iron),  for  exterior  or 
interior  work.  We  guaran¬ 
tee  it  to  be  a  high  grade 
paint :  a  perfect  preservative. 
We  guarantee  that  it  will  not 
peel,  chalk,  blister  or  rub  off, 
and  we  agree  to  furnish  new 
paint  free  should  our  Seroco 
Paint  fail  to  fully  come  up 
to  our  guarantee. 


.  ices  on  actual  manufacturivg  cost— cost  of  materials  and  cost  of  manufacturing  in  large  quantities  with  just  one  profit  added. 
There  is  not  a  dollar  of  unnecessary  expense  or  profit  in  our  price.  You  get  the  maximum  value  for  every  dollar  you  pay. 


LONGLIFE  BRAND  READY  MIXED  PURE  PAINT  COLOR  LIST  AND  PRICES 

C30  I  French  gray. 


OC309  Beaver. 
OC3IO  Pink. 

0C3  5  3  Nile  green. 
OC3  I  5  Cream. 

0C3  I  6  Fawn. 
0C3I8  Buff. 
0C320  Apple  green. 


C303  Straw. 

C304  Pea  green. 

C305  Light  drab. 

C306  Canary. 

C308  Pearl. 

50-ga!lon  barrel,  per  gallon . $1.45 

25-gallon  barrel,  per  gallon .  1.48 


No.  30C32  I  Leather  brown. 
No.  30C323  Light  blue. 

No.  30C326  Willow  green. 
No.  30C329  Brilliant  oxide  r 
No.  30C333  Slate. 

No.  30C335  Light  stone. 

No.  30C337  Dark  gray. 


No.  30C34  I  Green  tint. 

No.  30C342  Light  slate. 

No.  30C343  Outside  white. 
No.  30C344  Medium  green. 
No.  30C346  Colonial  yellow. 
No.  3©C35t>  Azure  blue. 

No.  30C354  Cream  tint. 


IC356  Tinted  w 
No.  3UC358  Seal  brown. 
No.  30C359  Light  gray. 
No.  3QC36  I  Yellow  drab. 
Sco  actual  colors  on  page  15. 


5-gaiion  kit,  per  gallon  . 
1 -gallon  can . 


$1.55 

1.58 


16 


SEARS,  ROEBUCK  AND  CO.,  CHICAGO,  ILLINOIS. 


SEE  SAMPLES  OF  SHADES  ON  PAGE  15. 


*1  45 


TO 


A 

GALLON 

ACCORDING  TO  QUANTITY 

is  all  you  mod  pay  for  t!u*  BEST 
pure  paint  made.  BECAUSE  it  is 
made  in  OUR  OWN  FACTORY, 
sold  direct  to  you  with  just  ONE 
PROFIT  added  to  actual  munu- 


These 
duced  fro 
surface 


i  Illustrated  in  tin* 


[|  shows  no  checking, 
bill  does  show  sonic 
It  Ion  Is  Improved  by 
of  zinc  according  to 


SEARS,  ROEBUCK  AND  CO.,  CHICAGO,  ILLINOIS. 


17 


Velvet  Sanitary  Kalsomine  or  Wall  Finish 

The  following  are  actual  samples  of  VELVET  SANITARY  KALSOMINE  OR  WALL  FINISH  and  are  made  by  brushing  the 
kalsomine  on  paper  with  a  kalsomine  brush.  VELVET  SANITARY  KALSOMINE  will  give  you  a  better  finish,  as  these  samples 
clearly  show,  than  may  be  had  from  other  material.  Guaranteed  not  to  rub  off  or  blister. 


PRICES 


24 


c  Per  Package  for 
ALL  COLORS 


No.  30C2600  to  30C2615  inclusive. 

Price,  per  cane  of  25  packages,  all  one  color,  $5-2  5 


22 


c  Per  Package  for 
No.  30C2617  WHITE 


Price,  per  ease  of  25  packages.  $5  00 


When  ordering  mention  catalog  number  anil  name  of  color.  See  page  10  for  full  description  of  Velvet  Sanitary  Kalsomine  or  Wall  Finish. 


30C2600— LIGHT  TAN 


30C2601— IVORY 


30C2602  LAVENDER 


30C2615— GREEN 


30C2617— WHITE 


Velvet  Sanitary  Fresco  Colors 

Positively  Will  Not  Fade  or  Discolor.  Sold  in  1-Pound  Packages 


Three  pounds  of  our  Fresco  Color  Kalsomine  will  cover  as  much  surface  as  4  pounds  of  regular  kalsomine,  and  3  pounds  is 
usually  sufficient  to  cover  the  walls  of  a  medium  size  parlor  or  dining  room. 

Prices  of  Fresco  Color  will  be  found  directly  under  each  sample.  See  page  10  for  directions  how  to  mix  properly. 


30C2618  RED  30C2619— CARMINE  30C2620— GREEN  30C2621— BROWN 

Price,  per  1 -pound  package.  20c  Price,  per  1 -pound  package  27c  Price,  per  1 -pound  package.  I  6c  Price,  per  1 -pound  package.  •  •  I  4c 


Seroco  Gloss  Enamel 

A  High  Grade  Interior  Enamel  for  Woodwork,  Plastered  or  Board 

PRICES 

l-GALLON  CAN  -  -  $1.48  i-CALLON  CAN  ....  78C  '-QUART  CAN  -  -  - 

FURNISHED  IN  THE  FOLLOWING  TINTS: 

When  ordering  mention  catalog  number  and  name  of  color.  For  description  see  page  9  of  this  catalog. 


Walls 

45c 


30C2151— LIGHT  SLATE 


30C2152— CREAM 


30C2153— APPLE  GREEN 


30C2155 — NILE  GREEN 


30C2156— LIGHT  BLUE 


30C2158— LAVENDER 


30C2159— PINK 


30C2161—  CARMINE 


30C2162— IVORY 


30C2164— WHITE 


We  recommend 
Brush  No.  30C3093, 
size  3  or  31/  inches, 
for  applying  Seroco 
Gloss  Enamel. 


SEROCO  WEATHERPROOF  MINERAL  BARN  PAINT 


PRICES: 


50-gallon  barrels,  per  gallon 


‘25-gallon  half  barrels,  per  gallon 


. 69c  5-gallon  kits,  per  gallon . 79c 

. 74c  l-gallon  cans,  each .  . 84c 

FURNISHED  IN  THE  FOLLOWING  SIX  SHADES: 

When  ordering  mention  catalog  number  and  name  of  color.  For  description  see  page  6  of  this  catalog. 


READ  THE  ARTICLE  PUBLISHED  BY  THE  ‘ ‘FARMERS'  MAIL  AND  BREEZE”  OF  TOPEKA,  KANSAS. 
FEBRUARY  15,  1908,  AND  LETTERS  FROM  OUR  CUSTOMERS  ON  PAGE  4  OF  THIS  BOOK. 
- THE  PROOF  OF  THE  PAINT  IS  IN  ITS  WEARING  QUALITIES - 


30C810— LEAD  COLOR 


30C820— DARK  GRAY 


30C830— YELLOW 


30C860— NATURAL  GREEN 


30C850  MAROON 


PRICES: 


SEROCO  VARNISH  STAINS 

l-gallon  cans,  each  $1  .30 
1-quart  cans,  each.  .  .38 


H-gallon  cans,  each  .  7  2c 
1-pint  cans,  each  ...,21c 


FURNISHED  IN  SEVEN  NATURAL  WOOD  COLORS. 
When  ordering  mention  catalog  number  and  name  of  color. 
For  description  see  page  12  of  this  catalog. 


30C2310— LIGHT  OAK 


30C2312— ANTIQUE  OAK 


30C2313— CHERRY 


30C2315 — MAHOGANY 


30C2314— WALNUT 


30C2316  ROSEWOOD 


30C1630— COACH  GREEN 


30C1670— BLACK 


30C1610 — VERMILION 


30C1640 — DARK  GREEN 


30C1600 — PURE  YELLOW 


30C1660— DARK  WINE 


SEROCO  BUGGY  AND  CARRIAGE  PAINT 

PRICES: 

l-gallon  cans,  each  $1  .65  1-quart  cans,  each.  45c 
1-pint  cans,  each . 25 

When  ordering  mention  catalog  number  and  name 
of  color.  See  page  9  for  description. 


30C1650— BLUE  30C1620— LIGHT  WINE 


PRICES: 


l-gallon  cans,  each .  1 .08 

h-gallon  cans,  each . 58 

1-quart  cans,  each . 31 


:URNISHED  IN  THE  FOLLOWING 
NINE  DURABLE  COLORS: 
When  ordering  mention  catalog 
lumber  and  name  of  color. 

For  description  see  page  5  of  this 
tatalog. 


30C590— FLOOR  GREEN 


30C1869— BLACK 


SEROCO  READY  MIXED  FLOOR  PAINT 


SEROCO  WAGON  AND  IMPLEMENT  PAINT 

PTtTrpq-  l-gallon  cans,  each  ..$  1  .35  ^-gallon  cans,  each  .  70c 
‘  1 -quart  cans,  each ..  38c 

When  ordering  mention  catalog  number  and  name  of  color. 

For  description  see  page  9  of  this  catalog. 


30C1854— RED 


30C1855— BLUE  30C1857— YELLOW 


30C1856— GREEN 


30C1858—  VERMILION 


CHINESE  GLOSS  LACQUER 

PR  ICES: 

5-gallon  cans,  each.  $9.00  l-gallon  cans.  each.  .$  I  .90 
1-quart  cans,  each . .  .57  1-pint  cans,  each . 32 


For  description  of  this  wonderful  finish  see  page  9  of  this  catalog. 
When  ordering  mention  catalog  number  and  name  of  color. 


30C2693— CHERRY  30C2694— WALNUT 


30C2692— MAHOGANY 


30C269L— DARK  OAK 


30C2696 — NATURAL  OR  CLEAR 


30C2690— LIGHT  OAK 


30C2697— GROUND  COLOR 


STENCILS 


A  COMPLETE  VARIETY  of  ARTIS¬ 
TIC  DESIGNS  FOR  PAINTERS, 
PAPERHANGERS  and  DECORATORS 


yyyu 

JMMT*  NO  410  WIDTH  3  IS  &&&&&&& 


N9438  WIDTH  5'" 
31® 


N9  411  WIDTH  4^'i! 
24® 


N94I2  WIDTH  7/2'i?  5!^'i?x7/2'i? 
36® 


NS4I6  WIDTH  6*L« 
36®  N0  4I5*#*  4J^'Nx5'J?^J 


r  v  Will 

r  f  ?  f  ^tiS 

N9430  WIDTH  12/2'n  WIDTH  1 5 '2*  ) 

63® 


N94I7  WIDTH  lOJ^'J?  N94I8  WIDTH  lOVfe'J? 
42®  48® 

l  A&t  m  N9  420  WIDTHI^'i? 

y&K 


N9  4I9  WIDTH  I2'J} 
48® 


N9  42I  WIDTH  2^'J? 
18® 


N9  408  16'n  CORNER 
64® 


N9423  39®  N9422  WIDTH  5'2?  N9424 WIDTH 312  N 9 425  33® 


N 9  409  Wl  DTH  4/2  IS  n*o 448  WIDTH  6 1  •* 
24®  *  33® 


24® 


71N  x  71N 


N9  426  WIDTH  7'JJ 
48® 


'2>> 

'  ‘X<{. 


N9  427  WIDTH  7/>'J! 
56® 


1515151 


N9  445  WIDTH  4 IS 
26® 


N9  446  WIDTH  51" 
28® 


N9  447  WIDTH  4 'if 
24® 


N9  442  WIDTH  9'JJ  N9443  WIDTH  9'JJ  N9  444  WIDTH  9 !/2'n 
62®  47®  48® 


These  stencils  are  made  pane!abordcr 

walls.  May  also  be  used  on  plain  or  ingrain  papers. 


oiled  paper  and  are  used  for  making  borders,  binders, 
or  centerpieces  on  kalsomined,  painted  or  frescoed 


For  the  stencil  color  on  kalsomined,  frescoed  or  papered  walls  use 

Irfllcnminp  nf  a  harmrmi7incr  rnlnr  to  which  add  an  ounce  or  less>  according 
Kaisomme  01  a  narmomzmg  coior,  to  quantity,  of  dry  lamp  black  (use  No. 

30C2343  Lamp  Black).  For  stenciling  on  painted  walls  prepare  the  stencil  paint  as  follows: 

Take  a  quart  or  one-half  gallon  of  the  body  paint  and  allow  it  to  settle.  Pour  off  all  of  the 

oil  and  some  of  the  paint,  then  add  turpentine  to  the  heavy  material  at  the  bottom  of  the 

can  and  stir  thoroughly.  It  is  then  ready  to  use.  Where  stencils  are  to  be  used  for  kal- 

somine  stenciling  it  is  necessary  that  the  stencils  be  given  a  light  coat  of  shellac  before 

using.  Coat  both  sides  of  stencils;  pint  will  coat  from  four  to  six  stencils.  For  oil  paints  or  oil 

colors  it  is  not  necessary  to  shellac  stencils.  To  convey  a  better  idea  of  the  design,  some  of 

the  illustrations  show  more  than  one  repetition  of  the  stencil.  Comer  No.  423  is  designed  to 

attach  to  Border  No.  422,  but  may  be  used  separately  as  a  drop  border  or  as  a  centerpiece  by 

repeating  four  times’ around  a  central  point.  Comer  No.  425  matches  Border  No.  424  and  can 

be  used  in  a  number  of  ways.  No.  413  or  No.  440  can  be  repeated  as  a  border  or  by  swinging 

it  around  in  a  circle  will  make  a  very  handsome  centerpiece.  No.  420,  No. 421  or  No.  447  may 

be  used  for  paneling.  Any  number  of  effective  decorations  may  be  made  by  varying  the 

designs  to  suit  yourself.  The  stencils  are  simple  to  use  and  will  be  found  a  valuable  help  to 

those  who  wish  to  decorate  in  this  late  and  popular  style. 


DENATURED  ALCOHOL  ORANGE  SHELLAC 

No.  3 Ot  2  760  Orange  Shellac  used  for  coating  stencils  when  kalsoiniue  is  to  be  used.  M  pint  will 
coat  from  four  to  six  stencils.  I  Op 

Price,  J^-pint  can,  each .  1 


STENCIL  BRUSHES 


No.  30(  2576  Made  of  fine  white  bristles.  Well  made  through¬ 
out  so  that  they  will  last  a  long  time.  These  brushes  are  used  in 
connection  with  stencils  for  stenciling  on  walls,  fabrics,  etc. 

No.  6  No.  8 

Length,  including  handle,  inches . 8J4  9% 

Diameter  at  ferrule,  inches . . .  %  V* 

Price,  each . lie  1  8c 

20 


WHEN  ORDERING  MENTION  CATALOG 
NUMBER  AND  NUMBER  OF 
STENCIL  WANTED. 


CATALOG  No.  30C2575 


Sten 

Sten 

Sten 

Sten 

Sten 

Sten 

Sten 

Sten 

Sten 

Sten 

Sten 

Sten 

Sten 

Sten 

Sten 

Sten 

Sten 

Sten 

Sten 

Sten 

Sten 

Sten 

Sten 

Sten 

Sten 

Sten 

Sten 

Sten 

Sten 

Sten 

Sten 

Sten 

Sten 

Sten 

Sten 

Sten 


406 

407 

408 

409 

410 

41  1 
4  1  2 
4  13 
414 
4  1  5 
4  1  6 
4  1  7 
418 
4  1  9 
420 

42  1 

422 

423 

424 

425 

426 

427 
430 

43  1 

432 

433 
438 
440 

44  1 

442 

443 

444 

445 

446 

447 

448 
Shipping 


Price,  each .  . 46c 

Price,  each .  . 62c 

Price,  each .  64c 

Price,  each . 24c 

Price,  each . 21c 

Price,  each . 24c 

Price  each . 36c 


Price,  each. 
Price,  each. 
Price,  each. 
Price,  each. 
Price,  each. 
Price,  each. 


36c 
2  1c 
14c 
33c 
42c 
48c 


Price,  each . 48c 

Price,  each . 1  4c 

Price,  each . 18c 

Price,  each . 27c 

Price,  eacl) . 39c 

Price,  each . 24c 

Price,  each . 33c 

Price,  each . 48c 

Price,  each . 56c 

Price,  each . 63c 

Price,  each . 96c 

Price,  each .  21c 

Price,  each .  ■  33c 

Price,  each .  3  1c 

Price,  each .  46c 

Price,  each . 46c 

Price,  each . 62c 

Price,  each . 47c 

Price,  each . 48c 

Price,  each . 26c 

Price,  each . 28c 

Price,  each . 24c 

Price,  each . 33c 

weight,  5  to  16  ounces. 


SEARS,  ROEBUCK  AND  CO.,  CHICAGO,  ILLINOIS. 


LET  US  HAVE  A  TRIAL  ORDER.  IT  WILL  COST  YOU  NOTHING  SHOULD  IT  FAIL  TO  GIVE  SATISFACTION 

The  following  varnishes  are  made  hy  one  of  the  largest  and  hest  varnish  manufacturers  in  this  country.  Tlie  very  same  varnishes  are  sold  under  the 
manufacturer's  brands  at  from  50  cents  to  $1.50  per  gallon  higher  than  the  prices  we  are  quoting.  We  guarantee  every  ounce  of  our  varnishes,  and  no 
matter  how  costly  the  job,  we  guarantee  satisfaction  or  money  returned.  Our  varnishes  will  cover  about  300  square  feet  per  gallon,  two  coats. 


Seroco  Extra  Light  Hard  Oil  Finish. 

No.  30027  I  O  An  exceptionally  light  hard  oil  finish  de¬ 
signed  for  finishing  all  kinds  of  interior  woodwork;  pre¬ 
serves  the  natural  grain  and  color  of  the  wood;  works  fr-M-lv 
and  dries  in  about  twenty-four  hours  with  an  elegant  gloss. 
5  Gallons  1  Gallon  Gallon  Quart  Pint 

$5  50  $  t  .20  73«-  38c  22c 


Seroco  No.  1  Hard  Oil  Finish. 

N0.30C27I  I  Splendidly  adapted  for  general  interior 
woodwork.  Is  pale,  tree  flowing  and  durable  and  possesses  a 
full  and  substantial  body.  Dries  free  from  dust  In  2  to  3  hours. 
6  Gallons  1  Gallon  )4  Gallon  Quart  Pint 

$4.00  95c  55c  32c  1 9<- 


Seroco  Furniture  Varnish. 

No.  30027  14  This  varnish  may  be  used  to  brighten 
up  worn  and  lusterless  furniture  of  every  description.  It 

dries  over  night  and  imparts  a  fine  gloss  finish.  For  general 
repair  work  in  the  household,  on  articles  in  daily  use  that 
must  be  finished  hurriedly,  this  material  is  recommended. 

6  Gallons  1  Gallon  y  Gallon  Quart  Pint 

$3- 75  85c _ 53c  32c  1  9< 


Seroco  Extra  Furniture  Varnish. 

No.  30C27  I  5  An  extra  fine  varnish  which  is  used  by 
high  grade  furniture  manufacturers;  very  tough  and  dries 
hard  with  a  high  gloss  which  can  be  rubbed  and  polished. 
Recommended  for  first  class  furniture  finishing. 

5  Gallons  1  Gallon  y2  Gallon  Quart  Pint 
$600  $1.30  75c  43c  24< 


Seroco  Cabinet  Finish, 

No.  30C27  I  6  This  varnish  is  designed  for  highest  grade 
interior  woodwork  that  is  to  be  rubbed  and  polished;  also 
gives  a  beautiful  finish  when  left  in  the  gloss.  Is  exception¬ 
ally  rich  and  lustrous  and  on  account  of  its  elasticity  is 
extremely  durable.  Dries  free  from  dust  in  three  to  four 
hours  and  sufficiently  hard  for  rubbing  in  forty-eight  hours. 

5  Gallons  1  Gallon  y2  Gallon  Quart  Pint 

$6.00  $1.30 _ 75c _ 43c  23c 


Seroco  Interior  Varnish. 
N0.3OC27I8  An  excellent  varnish  for  use  on  all  or- 
dinary  woodwork,  furniture  or  over  graining.  Produces  a 
tine  gloss  and  gives  a  lasting  finish.  Dries  In  about  24  hours. 
5  Gallons  1  Gallon  Yi  Gallon  Quart  Pint 
$550  $120  70c  40<  23c 


Seroco  Interior  Spar  Finish. 

N0.3OC27  I  9  Specially  adapted  for  finishing  highest 
class  interior  woodwork  that  is  to  be  left  in  the  gloss;  may, 
however,  be  rubbed  if  desired.  Exceedingly  pale,  free  work¬ 
ing  and  durable.  Dries  hard  in  two  or  three  days. 

6  Gallons  1  Gallon  y2  Gallon  Quart  Pint 

$8  25  $1.75  97c  53c  30c 


Seroco  Church  and  School  Seat  Varnish. 

NO.  300  272  1  An  extremely  hard  drying  and  durable 
article  prepared  especially  for  use  on  church  and  school 
seats.  It  will  not  soften  up  under  heat  of  the  body.  Dries 
dust  free  in  five  to  six  hours  and  hardens  in  forty-eight  hours. 
5  Gallons  1  Gallon  y2  Gallon  Quart  Pint 
$850  $180  $100  55c  31c 


Seroco  Outside  Spar  Varnish. 
N0.3OC2722  For  finishing  all  kinds  of  exposed  sur¬ 
faces,  such  as  outside  doors,  vestibules  and  store  fronts.  It 

is  also  especially  recommended  for  finishing  inside  blinds 
and  the  woodwork  in  bathrooms  and  on  sinks,  where  a 
very  elastic  and  durable  varnish  should  be  employed. 

5  Gallons  1  Gallon  y2  Gallon  Quart  Pint 

$9  25  $195 $108  59c  33c 


Seroco  White  Damar  Varnish. 

No.  30C2724  Made  from  imported  Batavia  gum.  For 

finishing  over  any  enameled  surfaces,  white  or  ivory,  with¬ 
out  producing  discoloration.  It  may  also  be  used  with  ex¬ 
cellent  satisfaction  on  fine  wall  paper  hangings  or  on  deli¬ 
cately  tinted  painted  walls.  Is  of  good  body  and  dries  well. 
5  Gallons  1  Gallon  y2  Gallon  Quart  Pint 

$6.50 _ $1  .40 _ 78c  42c  24c 


Seroco  Black  Asphaltum. 

No.  30C2726  For  finishing  all  kinds  of  castings,  smoke¬ 
stacks,  stove  pipes,  fenders,  coal  hods,  iron  work  of  agri¬ 
cultural  implements,  etc.  It  produces  a  jet  black,  brilliant 
finish  and  absolutely  prevents  rust  or  corrosion.  It  is  heavy 
In  body  and  quick  drying. 

5  Gallons  1  Gallon  y2  Gallon  Quart  Pint 

$2.50 _ 6Qc _ 40c _ 22c  I  3c 


Seroco  Turpentine  Japan  Dryer. 

No.  30G2728  A  first  class  house  painters*  japan, 
dependable  in  all  kinds  of  weather.  A  good  binder  and  a 
sure  and  quick  dryer.  It  contains  no  acids  and  will  not  cause 
the  paint  with  which  it  is  mixed  to  burn,  blister,  crack,  chalk 
or  peel.  It  mixes  readily  with  oil  and  does  not  detract  from 
the  elasticity  of  the  paint. 

6  Gallons  1  Gallon  y  Gallon  Quart  Pint 

$3.50  8Qc_ 5Qc  3Qc  1  8c 


Gloss  Oil. 

N0.3OC2732  Gloss  Oil  is  composed  of  rosin  and 
benzine.  It  is  used  for  sizing  plastered  walls  before  kalsomin- 
ing  anrl  for  other  similar  work. 

1  Gallon . . $040 

5  Gallons . .  I  .50 


FINE  CARRIAGE  VARNISHES. 

Seroco  Wearing  Body  Varnish. 

No.  30C2740  A  brilliant,  durable 
and  elastic  varnish  for  finishing  car¬ 
riage  and  buggy  bodies.  It  works  and 
flows  with  surprising  freedom  and  ifiay 
be  used  on  the  largest  surfaces,  such 
as  carriage  bodies,  with  the  greatest 
safety  and  satisfaction.  It  is  very 
pale  and  will  not  darken  or  injure  the 
lightest  shades  of  body  color.  It  dries 
free  from  dust  in  twelve  to  sixteen 
hours  and  hardens  properly  in  from  two 
to  three  days. 

. $2.80 

.  1.47 

. 78 

. 42 


1  gallon . .  . 
y2  gallon... 

Quart  . 

Pint  . 


Seroco  One-Coat  Coach  Varnish. 

No.  30C2752  A  splendid  varnish  for  general  repair 
work.  On  carriages,  when  work  is  simply  dull  or  lusterless, 
otherwise  in  good  condition,  one  coat  of  this  varnish  on  the 
entire  vehicle  will  produce  a  finish  practically  equal  to  a  new 
job.  It  is  light  in  color,  elastic,  brilliant  and  durable. 
Dries  free  from  dust  in  about  twelve  hours  and  hardens  to 
admit  the  use  of  the  vehicle  in  about  three  days. 

1  Gallon  y2  Gallon  Quart  Pint 

$2.50  $1.35  72c  38c 


Seroco  Wagon  and  Implement  Varnish. 
No.  30C2754  For  agricultural  implements,  wagons,  etc. 

A  good  varnish  for  general  outside  work;  has  a  good  body,  a 
fine  luster  and  is  light  in  color  and  wears  well.  Dries  in 
about  ten  to  fourteen  hours. 

1  Gallon  y2  Gallon  Quart  Pint 

$1.45  83c  46c  25c 


Denatured  Alcohol  Shellac* 

Pure  shellac  in  denatured  alcohol.  The  best  first  coater 
for  furniture,  woodwork  or  any  surface  that  is  to  be  finished 
in  varnish,  excepting  floors.  Shellac  dries  in  from  two  to  four 
hours  so  that  in  using  it  you  save  considerable  time  in  finish¬ 
ing  the  job.  Liquid  wood  fillers  are  nothing  more  than  cheap 
rosin  varnishes,  therefore  we  do  not  recommend  their  use. 
Shellac  is  the  best  first  coater.  in  fact,  all  piano  and  high 
grade  wood  finishers  use  shellac  for  first  coating.  Orange 
shellac  will  give  the  wood  an  oak  color.  White  shellac  is 
used  where  no  coloring  is  desired.  Also  recommended  for 
coating  knots  and  sappy  streaks  before  painting.  Before  using 
thin  with  denatured  alcohol  in  the  proportion  of  three  pints 
of  alcohol  to  one  gallon  of  shellac,  as  our  shellac  is  very  heavy. 

No.  30C2760  Pure  Orange  Shellac. 

1  Gallon  y2  Gallon  Quart  Pint 

$1.40  78c  42c  24c 


Denatured  Alcohol  White  Shellac. 


No.  30C2762 

1  Gallon 

$1  .55 


White  Shellac. 
y2  Gallon 

83c 


Quart 

45c 


Pint 

26c 


Seroco  Knot  Killer. 

No.  30C2764  Especially  prepared  for  coating  knots  and 
sappy  streaks  before  painting.  It  will  do  the  work  as  well  as 
the  pure  shellac,  although  very  much  lower  in  price. 

1  Gallon  y2  Gallon  Quart  Pint 

$1.25  72c  42c  24c 


1803  Logan  Ave.,  Superior,  Wis. 
Sears,  Roebuck  and  Co.,  Chicago.  Ill. 

Dear  Sirs: — The  boxes  of  kalsomine  and  paint  were 
promptly  received  last  week,  all  to  my  delight,  as  usual. 
The  floor  varnish  also  proves  equally  as  good  as  same  size 
cans  I  have  paid  $2.50  and  $3.00  for  here  in  Superior,  and 
covers  considerable  more  space.  I  remain,  thankfully  yours 
for  the  future,  MRS.  PHOEBE  DE  BRIAE. 


Kut-Kote  Paint  and  Var¬ 
nish  Remover. 

No.  3  0  C  2  7  7  O  F.  W. 
Thurston  Company’s  Kut- 
Kote  Faint  and  Varnish 
Re  mover  is  the  hest  and 
quickest  varnish  remover  on 
the  market.  It  is  free  from 
caustics,  carbolic  acid,  lye  or 
any  other  injurious  ingredi¬ 
ent  and  is  very  effective  and 
thorough.  Guaranteed  to  re¬ 
move  paint,  varnish  or  oil 
from  wood  or  iron  without 
damage  to  the  wood,  veneer, 
glue  or  filler. 

1  Gallon  Quart  Pint 
$160  48c  28c 


..SEROCO.. 

WE  WOOD  HI 

I  r LIGHT  OAK] 

ji[UiH3is  PAINT  WORKS!;; 


Seroco  Paste  Wood  Filler. 

All  open  grained  hardwood,  such 
tas  oak,  ash,  etc.,  must  be  filled  in 
[order  to  produce  a  perfect  varnish 
J  finish.  This  filler  Is  the  best  made, 
easily  applied  and  dries  very  hard. 
Made  in  two  shades,  light  oak  and 
dark  oak. 

No.  30C266  I  Light  Oak 
No.  30C2662  Dark  Oak 

1-pound  can . $0-07 

5-pound  can . 30 

25-pound  can .  1.40 


Denatured  Alcohol. 

No.  30C2766  For  use  in  alcohol 
lamps,  alcohol  stoves  and  other  utensils 

that  are  made  for  burning  alcohol.  This 
alcohol  has  been  denatured;  not  to  be  used 
tor  medicinal  purposes,  in  accordance  with 
the  law,  so  that  it  can  only  be  used  as  a 
solvent  or  for  heating  and  lighting  pur¬ 
poses.  Also  used  for  making  non-freezing 
solutions  for  automobile  radiators.  Used 
extensively  by  painters  and  decorators  for 
cutting  shellacs. 

1 -gallon  can . $0.68 

5-gallon  can .  3  no 


Lightning  Furniture  and  Piano  Polish. 

No.  3002768  We  have  improved 
the  quality  of  our  furniture  and  piano 
polish.  This  is  a  brighter  and  more 
lasting  polish  than  other  polishes  sold 
at  very  much  higher  prices.  We  posi¬ 
tively  guarantee  that  a  better  polish 
cannot  be  had  at  any  price,  and  that 
our  Lightning  Furniture  and  Piano 
Polish  will  not  injure  the  finest  finish 
and  that  the  polish  obtained  from  our 
Lightning  Furniture  and  Piano  Polish 
will  remain  for  a  longer  period; 
therefore  it  is  a  labor  saver  be¬ 
cause  you  don’t  have  to  polish  your 
furniture  or  piano  as  often  as  when 
using  other  polishes.  If  you  do  not 
find  this  is  the  best  polish  you  have 
ever  used,  write  us  and  we  will  re¬ 
turn  your  money  without  asking  you 
to  return  w-hat  is  left.  Rec  ommended 
for  all  kinds  of  furniture,  pianos,  or¬ 
gans,  woodwork,  varnislud  floors,  car¬ 
riages,  automobile'  bodies,  etc. 

. 15c 

. ......25c 

. 45c 


Seroco  Durable  Floor  Varnish 

For  Finishing  All  Kinds  of  Wood  Floors. 

No.  3002720  You  need  not  pay  $2.50  to  $3.00  a  gallon  for  a  floor 
varnish  that  is  offered  you  under  a  fancy  name  when  you  can  secure  from  us 
a  varnish  that  we  guarantee  is  equal  to  or  better  than  any  of  the  fancy 
varnishes  on  the  market,  at  the  remarkably  low  price  of  $1.70  a  gallon. 

A  good  floor  varnish  must  first  wear  well;  second,  have  a  good  body  and 
luster  and  retain  the  latter;  and  third,  dry  quickly  so  the  floor  can  be  used  in 
the  shortest  possible  time  after  the  varnish  is  applied.  Our  Seroco  Durable 
Floor  Varnish  has  all  three  of  these  valuable  and  desirable  qualities.  This  is 
a  waterproof  varnish  that  will  withstand  the  severe  wear  the  floor  receives, 
the  constant  scraping  of  heels,  the  moving  of  heavy  furniture,  etc.  You  can 
dent  the  varnished  wood,  hut  you  cannot  break,  blister  or  peel  the  varnish. 
One  gallon  will  cover  approximately  600  square  feet  on  oak  and  400  square  feet 
on  soft  pine  floors  one  coat.  Anyone  can  apply  this  varnish  and  a  good 
glossy  surface  guaranteed. 

5  Gallons  1  Gallon  %  Gallon  Quart  Pint 

$8  00  $1  70  95c  53c  29c 


SEARS,  ROEBUCK  AND  CO.,  CHICAGO,  ILLINOIS. 


21 


SEROCO  ARCHITECTURAL  FINISHES 


The  following  materials  for  Interior  finishing  are  intended  for  new  wood 

and  recommended  to  the  painter  or  contractor  who  is  called  upon  to  furnish 
this  class  of  material  according  to  architects’  specifications.  These  goods  will 
stand  comparison  with  any  of  the  well  known  brands  on  the  market  regard¬ 


less  of  price;  for  instance,  some  white  enamels  sell  as  high  as  $0.00  a  gallon 
but  the  quality  is  not  a  particle  better  than  our  Special  White  Interior  Enamel’ 
Your  money  returned  if  you  do  not  hud  these  goods  the  finest  that  can  be 
made. 


Seroco  Architectural  Wood  Stains. 

We  guarantee  these  stains 
to  be  the  best  that  can  be  made. 
They  are  intended  for  staining 
interior  woodwork  of  new 
buildings.  Architects’  specifi¬ 
cations  usually  call  for  certain 
brands  of  stain,  but  you  are 
safe  in  using  our  stains  since 
there  are  no  better  stains  on 
the  market  and  best  results  are 
guaranteed  or  money  returned. 

NO.  30C2644  Weathered 
Oak  Oil  Stain. 

Pollard 


No.  30C2647 
No.  30C2648 

only. 


No.  30C2646 

Oak  Oil  Stain. 

Oolden  Oak  Oil  Stain. 

Mahogany  Oil  Stain  for  Birch 


Price. 


Pint 

3  2c 


Quart  Gallon 

5  7c  *1  90 


Special  Interior  White  Enamel. 

This  is  the  whitest  and 
longest  wearing  enamel  for 
interior  woodwork  that  can  be 
made  regardless  of  price,  and 
uo  matter  what  the  brand  or 
make  of  enamel  that  is  specified 
or  offered  to  you  it  cannot  give 
better  results.  Our  Special 
Interior  White  Enamel  works 
freely  under  the  brush,  is  quick 
drying,  combining  elasticity, 
hardness  and  durability,  and 
will  not  turn  yellow.  Direc¬ 
tions  for  three-coat  work  :Apply 
one  coat  of  White  Enamel 
Puder coat  direct  to  the 
wood ;  allow  fort  v -eight  hours 
for  drying.  Sandpaper  lightly 
with  No.  00  sandpaper  and  apply  the  second  coat  of 
half  Undercoat  and  half  Special  Interior  White 
Enamel.  Allow  forty-eight  hours  for  drying,  sand 
paper  lightly  with  No.  00  sandpaper  and  apply  a 
coat  of  Special  Interior  White  Enamel,  full  body. 

No.  30C2652  Special  Interior  White  Knamel. 

Quart  '/■  Gallon  Gallon 

Price . >1.10  *2  10  *400 

No.  3002654  Indercoat. 

Price .  55c  98<-  *17  5 


Seroco  Pure  Shellac  in  Denatured  Alcohol. 

This  shellac  is  of  lighter  body  than  our  regular 

goods,  having  been  thinned  with  denatured  alcohol 
to  the  proper  consistency  for  use  in  connection  with 
our  Seroco  Architectural  Wood  Stains.  W’e  cannot 
guarantee  good  results  if  heaviei  shellacs  are  used. 
The  wood  is  first  stained  and  when  dry  a  light  coat 
of  shellac  is  applied.  White  shellac  is  applied  when 
Pollard  and  weathered  oak  stains  are  used. 

No.  30C2656  White  shellac. 

Pint  Quart  M>  Gallon  Gallon 

24c  43<  78.  *140 


Price . 

No.  30C2657 

Price . 


Orange  Shellac. 

Pint  Quart  %  Gallon  Gallon 

2  2c  38c  68<-  *1.20 


Paste  Wood  Filler. 

Oak  woodwork  must  lie  tilled  after  being  stained 
and  shellaced.  For  this  purpose  we  recommend  our 
No.  30C26G1  Light  Dak  Paste  Filler  listed  on  the 
preceding  page.  It  comes  in  light  oak,  which  is  the 
natural  color  of  the  tiller,  but  can  be  colored  with 
our  Seroco  Architectural  Wood  Stains  to  the  shade 
desired.  Directions:  Mix  together  5  pounds  of 
paste  filler  with  enough  stain  to  color  it,  then  add 
turpentine  or  benzine  to  bring  the  mass  to  the  con¬ 
sistency  of  heavy  paint ;  it  is  then  ready  to  be 
applied.  Further  directions  on  package. 


Steel  Wool  and  Shavings. 


First  Quality  Sandpaper. 


No.  30C2670  Steel 

W  ool  is  a  mass  of  Hue 
fibers  of  steel,  resem¬ 
bling  curled  hair,  which, 


£ 


■tin./  wo*. 


V 


while  sharp,  does  not  scratch,  but  will  cut  as  smoothly 
as  the  finest  sandpaper,  emery  or  pumice  stone.  For 
many  purposes  it  is  superior  to  sandpaper,  etc.  Used 
for  rubbing  down  fillers  and  varnishes;  in  fact,  it  takes 
the  place  of  sandpaper  or  pumice  stone  and  will  be 
found  a  much  better  article  to  use.  St.-t-l  shavings 
is  a  coarse  grade  and  is  used  for  removing  rust  from 
iron  preparatory  to  painting;  also  for  cleaning  floors  or 
any  surface  of  old  varnish. 


No.  0.  Very  fine,  per  pound 

38< 

No.  X.  Fine,  per  pound . 

2  9< 

No.  3.  Fine,  per  pound  . 

2  5< 

Steel  Shavings.  Per  pound . 

2  2< 

Steel  Wool  for  Household  Use. 

N0.3OC267  1  For  house¬ 
keepers  and  amateur  wood 
finishers.  Better  than  sand¬ 
paper  for  rubbing  down  varnish,  removing  old  paint, 
cleaning  hardwood  floors  and  a  hundred  other  uses.  For 
the  housekeeper  it  is  unexcelled  for  cleaning  pots  and 
pans,  removes  burnt  matter  from  pans  instantly;  also 
used  for  removing  rust,  cleaning  sinks,  bath  tubs, 
stoves,  removing  paint  or  varnish  from  windows,  etc. 
No.  1.  For  rubbing  down  varnish  and  fine  work. 

Per  package . 8c 

No.  3.  For  household  and  general  use.  Per  pack¬ 
age . 8<’ 

Fine  Shavings  for  removing  old  paint  and  other 

coarse  work.  Per  package  8c 

Package  contains  about  3  ounces. 


Pumice  Stone  Bricks. 

No.  30C2672  Pumice 

Stone  Bricks  are  used  by  the 
painter  and  varnisher  for 
rubbing  down  varnished 
surfaces.  These  bricks  are 
now  used  by  the  thousands  for 
scouring  stone  window  sills, 
steps  and  sidewalks.  Weight,  about 
Price,  per  dozen  *1.70;  each 

Powdered  Pumice  Stone. 

No.  30C2673  Finest  Imported 
Powdered  Pumice  Slone.  Price,  per 

pound .  6c 

25-pound  package,  per  pound . 4c 

100-pound  drum,  per  pound . 3c 

English  Rotten  Stone. 

(Powdered) 

No.  30C2676  Used  for  polishing 
varnished  surfaces,  after  rubbing  dow  n 
with  pumice  stone  and  water  or  oil. 
Price,  per  pound . 6c 

Rubbing  Oil. 

No.  30C2678  Used  with  powdered  pumice 
stone  and  rotten  stone  for  rubbing  down  var¬ 
nished  surfaces.  Rubbing  felt  is  recommended,  but 
many  furniture  finishers  use  the  common  burlap. 

1-pint  can .  8c 

1-quart  can .  13c 

1-gallon  can .  35c 

50-gallon  barrel,  per  gallon . 19c 


No.  9C58860  Back  is 

extra  heavy,  very  tough  and 
not  easily  lorn.  Best  quality 
sbarn  Hint  sand  is  used,  and 
applied  with  superior  glue. 

No.  00  is  the  finest  and  No.  3  the  coarsest. 
Twenty-four  sheets  to  the  quire.  Assorted  quires 
take  sheet  price.  Quire  price  not  good  for  less  than 
full  quire  of  oue  number. 

Number .  00  0  V*  l  lVt  2  ft 

I  sheets  for  4c  4c  4c  5c  5c  6c  6c 

Perqulre  15c  I  6c  17c  18c  20c  22c  24c 


Seroco  Floor  Oil. 

No.  30C2635  Seroco  Floor  Oil.  A 
special  preparation  lor  floors  ol  residences 
and  stores.  A  reu  small  Quantity  apelied 
with  a  cloth  wilt  bring  out  a  rich  color; 
also.  It  will  do  away  with  scrubbing,  as 
floors  olleu  with  Seroco  Floor  Oil  are 
ca-tly  cleaned  by  simply  washing  them 
with  soap  and  water. 


<l£R0Cr) 

Floor  Oil 


l  Dint  c 
1  quart  can 

Mi -gallon  « an . 

1  gallon  can . 

5  gallon  jacketed  cau 


Seroco  Floor  Wax. 


SOC2636  Seroco  Floor  Wax 

. 


No  3< 

\  is  ting. 

on  floors  when  using  our  prepared  floor  hi 
It  Is  perfectly  transparent  and  ''ill  not 
change  the  color  of  wood.  Dirt  and  dust 
will  not  stick  to  floors  waxed  with  Seroco 
Floor  Wax.  One  pound  will  coter  about 
3oo  square  feet.  Directions  are  simple  ami 
plainly  printed  on  every  can.  Put  up  In 
I -pound  cans. 

’rice,  per  can .  28c 


Dancing  Floor  Wax. 

No.  30C2637  Danclnx 
Floor  Wax  (powdered).  This 
preparation  for  dancing  floors 
easily  applied  and  can  be 
used  on  new.  old  or  canvas 
covered  floors.  Guaranteed 
not  to  soil  the  most  delicate 
fabric.  Sprinkle  it  on  the 
floors  and  the  dancers  will  do 
the  rest.  Put  up  in  1 -pound 
cans. 

Price,  per  can . 30<‘ 

Fifteen-Minute  Floor 
Finish. 

No.  30C2640  A  most  wonderful  finish 
for  floors  nterior  stairs,  etc.  It  is  a  com¬ 
pound  consisting  of  wax  and  other  ingredients 
and  applied  to  the  floor  in  liquid  form  with  a 
cloth  Floors  may  be  finished  in  fifteen  min¬ 
utes  and  Immediately  used  after  applied.  Brings 
out  the  grain  of  the  wood  and  imparts  a  rich 
color.  Floors  finished  with  this  material  can 
be  kept  thoroughly  clean  without  scrubbing, 
as  all  dust  and  dirt  Is  readily  removed  with  an 
ordinary  broom  or  floor  brush.  Highly  recom¬ 
mended  for  schools,  colleges,  stores,  public 
halls,  churches,  as  well  as  residences.  For 
hard  and  soft  wood  floors.  The  scrubbing  expense  of  large 
schools,  colleges,  etc.,  is  enormou-  We  guarantee  that  this  expense 
can  be  reduced  75  per  cent  by  using  our  Fifteen- Minute  Floor 
Finish.  Do  not  apply  this  preparation  over  a  painted  surface 
as  it  is  only  intended  for  new  floors,  or  floors  that  have  previously- 
been  oiled  or  waxed.  One  quart  will  finish  150  square  feet  of 
surface. 

$0  25 
40 


Success  Linoleum  and  Floor  Oilcloth  Finish. 

No.  30C2642  Why 
allow  your  linoleum  or  floor 
oilcloth  to  wear  away  when 
it  can  be  preserved  for  a  few 
cents  and  give  you  a  better 
finish  than  the  original  finish 
of  the  linoleum  or  floor  oil¬ 
cloth?  Tills  material  puts  a 
coating  on  the  linoleum  and 
dries  hard  but  remains  elas¬ 
tic  like  the  linoleum  or  oil¬ 
cloth  Itself,  therefore  it  will 
not  crack  or  check.  Lin¬ 
oleum  is  today  one  of  the 
most  popular  of  all  floor 
coverings ;  its  most  objection¬ 
able  feature  lias  been  the 
continual  unevenness  of  wear,  causing  color  to  become  dull  and 
pattern  to  be  lost,  leaving  a  decidedly  spotted  effect  in  the  lin¬ 
oleum.  By  using  Success  Linoleum  Finish  the  linoleum  or  oil¬ 
cloth  will  retain  all  its  original  brightness  and  luster,  thus 
making  the  life  of  linoleum  much  longer.  Hot  or  cold  water 
does  not  affect  it.  A  quart  can  costing  48  cents  and  a  few 
minute-  of  yoiw  time  will  sa\e  you  ten  times  this  amount.  One 
coat  will  do  the  work:  applied  In  the  evening  It  will  be  dry. 
ready  to  walk  on  in  the  morning.  One  quart  will  cover  a  square 
2x15  feet  Tills  finish  may  also  be  used  on  parquet  flooring. 

I  quart  can.  48c :  1-plist  <an . .  •  26c 

Water  Putty  (Crevice  Filler). 

No.  30C2659 
Thit  it  a  hard  drying 
mineral  substance  in 
powder  form  to  be  mixed 
with  water  It  dries  In 
15  minute^  For  filling 
imperfect  ion  sand  cracks 
in  luriiilure.  vehicles, 
plastered  or  board  walls, 
floors,  statuary  picture 
frame-  sinks,  etc  When 
dry.  water  will  not  dis¬ 
solve  it  and  may  be  sand¬ 
papered.  caned  or  sawed 
without  crumbling  Pic¬ 
ture  frames  with  com¬ 
position  ornaments  may  lie  repaired  with  our  Water  Putty.  Use 
No.  30C2660  for  Ailing  (  racks  in  floors  that  are  springy  or  not 
well  nailed  Use  our  Water  Putty  for  Ailing  cracks  in  solid  floors 

. I  Oc 

5-pound  package.  36<?  2-pound  package . 18c 

Seroco  Crevice  Filler. 

No.  30C2660  Seroco  Filler 
for  cracks  in  floors.  A  specially 
prepared,  elastic,  non-slirinkable 
compound  for  filling  cracks  in  floors 
or  furniture  before  applying  paint 
or  varnish;  also  adapted  for 
smoothing  rough  surfaces. 

1 -pound  can .  1  2c 

5-pound  can  ,  ....  55c 


1-plnt  can. . . 
1 -quart  can. 
1-gallon  can. 
5-gallon  can. 


6  OC 


Tranifer  Graining  Paper. 

No. 

30  C  2  95  , 
i  m  ported! 

Germ 
Transfer 
Graining  Pa¬ 
per  will  give 
you  a  better 
grained  sur¬ 
face  than  is 
p  o  s  s  i  b  I  e 
to  produce  by 

hand  or  with  any  device.  Full  instructions  sent  with  each  double 
roll.  A  double  toll  contains  18  yards.  26  inches  wide  and  is 
often  sufficient  to  grain  the  doors  and  casings  of  a  six-room 
house,  as  several  impressions  may  be  taken  from  one  strip. 
Furnished  in  light,  medium  or  dark  oak.  State  color  wanted. 

No.  10,  Quarter  sawed  and  heart  oak.  like  illustration. 

No.  9.  Straight  oak.  heavy  heart  grain  and  lines. 

No.  20.  Straight  oak.  small  heart  grain  and  lines. 

Price,  per  double  roll  of  18  yards .  70c 

Shipping  weight.  28  ounces. 

When  ordering  mention  catalog  number  of  pattern  and  color. 

NO.  30C2697  Ground  Color 

Gallon  Quart  Pint 

>1  90  57c  32c 


22 


SEARS,  ROEBUCK  AND  CO.,  CHICAGO.  ILLINOIS. 


TOOLSMHANGING  WALL  PAPER 


If  You  Do  Your  Own  Papering  You  Should  Have  This  Won-  $^1  0 
derful  Wall  Paper  Trimming  Outfit.  The  Reliable  Simplex 


SIMPLEX  TRIMMER. 

WITH  METAL  STRAIGHT  EDGE. 


I>o  you  know  that  it  will  pay  you  to  have  a  Wall  Paper 
Trimming  Outtit  in  your  home  for  the  simple  reason  Unit 
you  can  trim  all  the  paper  in  one-quarter  of  the  time  it  would 
take  with  the  old  method  of  using  shears,  and  instead  of  an 
irregular  edge  you  will  have  a  clean  cut  smooth  edge  which 
will  enable  you  to  match  the  paper  perfectly  and  more  easily, 
consequently  do  the  entire  work  In  much  less  time.  One  of 
our  customers  says:  "Had  I  known  how  much  better  I  could 
hang  paper,  as  1  found  after  using  one  of  the  Simplex  Trim¬ 
ming  Onliils,  I  would  have  purchased  oue  years  ago  even  at 
the  former  price  of  $4.00  an  outtit."  The  customer  referred  to 
owns  his  own  home  of  six  rooms  and  lias  found  it  profitable  to 
have  a  trimming  outfit  even  though  he  does  not  paper  every 
year.  The  entire  outfit  occupies  but  very  little  space  and  can 
lie  stored  away  after  you  are  through  with  your  papering,  as 
I  here  is  nothing  about  it  that  will  spoil  or  become  damaged. 
The  Simplex  was  originally  made  for  t lie  paperhanger,  but 
since  we  purchased  the  patents  and  are  making  them  in  our 
own  factories  we  have  been  able  to  reduce  the  price  from  $4.00 
to  $2.10  an  outfit,  all  complete.  While  a  few  house  owners 
purchased  these  outfits  at  the  former  high  price,  knowing  of 
their  convenience,  thousands  have  taken  advantage  of  owning 
one  since  the  price  has  been  reduced. 

No  l’aperhangers'  Tuble  necessary.  Three  pieces  of  board  8  inches  wide  and  about  7  feet  in  length  will  make  as 
good  a  table  for  the  purpose  as  the  manufactured  ones.  Tack  the  long  piece  of  zinc  on  one  of  the  boards  near  the 
edge,  then  take  the  three  boards,  the  one  with  the  zinc  towards  you,  lay  them  side  by  side  with  the  ends  resting  on 
two  tables  or  any  other  support  and  your  table  is  ready  for  trimming  the  paper.  The  hoard  with  the  zinc  strip  can 
he  stored  away  in  the  basement  for  future  use.  Your  money  returned  if  not  satisfactory. 

No.  30C2856  Simplex  Trimmer,  complete  outfit  with  6-foot  wood  straight  edge.  Shipping 

■weight,  8  pounds.  Price . $2.10 

No.  30C2857  Simplex  Trimmer,  complete  outfit  with  7-foot  wood  straight  edge.  Shipping 
weight,  9  pounds.  Price . . . $2.25 


This  trimmer  outfit  is  without  a 
doubt  the  best  outfit  you  eould  pos¬ 
sibly  purchase.  Tlie  a  II  metal  straight 
edge  will  always  remain  true  and 
straight,  and  the  trimmer  is  a  roller 
bearing  tool  that  reduces  the  friction 
to  the  minimum.  A  zinc  strip  is  also 
included  in  outfit,  and  when  you  con¬ 
sider  that  our  former  price  for  this 
very  outfit  was  $4.15  you  will  realize 
what  a  saving  we  make  for  our  custo¬ 
mers  at  the  price  given  below.  This 
price  is  possible  because  we  manufac¬ 
ture  the  Simplex  Trimmer  and  we  sell 
at  actual  manufacturing  cost  with 
only  our  one  profit  added. 

No.  30C2854  Simplex  Outfit, 
consists  of  trimmer,  zinc  and  metal 
straight  edge,  7  feet  long.  Shipping 

weight,  13  pounds.  Price . $2  95 

No.  30C2855  Simplex  Outfit,  ns 
above,  hut  with  6-foot  metal  straight 
edge.  Shipping  weight,  11  pounds. 
Price . $275 


Seam  and  Smoothing  Rollers. 

Our  Seam  Rollers  are  guaranteed  the  very  best 
and  with  ordinary  care  will  last  a  lifetime.  A 

seam  roller  is  necessary  to  do  good  work,  and  as 
our  prices  are  very  low,  it  will  pay  you  to  include 
a  roller  with  your  order  for  wall  paper. 


Seam  Rollers. 

No.  30C2800  Large 

Seam  Roller,  1%  inches 
wide,  I’/tj  inches  in  di¬ 
ameter.  Maple  roller, 
polished  handle.  S  li  i  p  - 
plug  weight,  4  ounces.  Pr 


No.  30C2801  Maple 

Seam  Roller,  1  inch  wide, 
polished  handle.  Weight, 
about  3  ounces.  Price . 8c 


No.  30C2802  Seam  Roller. 

1 inches  wide,  flat  face,  rubber 
covered.  Shipping  weight,  5  ounces. 
Price . 9  c 


NO.  30C2803  Celluloid  Covered  Seam  Roller.  This  roller 
is  t he  same  as  Xo.  30C2802,  but  has  a  celluloid  covering  instead 
of  rubber.  This  is  one  of  the  most  practical  low  priced  rollers 
made.  Shipping  weight,  3  ounces.  Price . I  2c 

No.  30C2806  Side  Arm 

Seam  Roller,  bevel  face,  cel 
luloid  covered,  1  inch  wide. 
The  handiest  roller  manu¬ 
factured.  Indispensable  for  ceilings,  door  casings 
and  frames.  Shipping  weight,  5  ounces.  Price.  28c 


No.  30C2807  Side  Arm 
Seam  Roller  with  wood  rol 
ler.  Shipping  weight,  3  oz. 
Price . 14c 


ice  . 1  2c 


Smoothing  Rollers. 

Smoothing  Roller. 

Felt  covered.  A  very 
satisfactory  roller. 

No.  30C2808 

8  inches  wide. 

Price .  . 39c 


No.  30C28  12  The  Xy¬ 
lonite  Seam  Roller,  oval  face. 

Celluloid  Roller.  For  pro¬ 
fessional  paperhanger:  will 
never  wear  out.  Shipping  weight,  7  ounces. 

Price . 53c  I 

Wheel  Knives,  Base  Trimmers,  Etc. 

We  deal  direct  with  the  manufacturer  of  paper- 
hangers’  tools.  Should  a  blade  or  other  parts 
break,  caused  by  auy  defect,  we  will  replace  the  | 
tool  absolutely  free  of  charge. 

No.  30C2820  W  heel 

Knife  for  trimming  wall 
paper.  Shoulder  on  both 
sides.  Blade,  2  inches  in 
diameter.  Shipping  weight, 

3  ounces.  Price . 2Qe 


No.  30C2822  Base 
Trimmer.  Serrated  edge, 
iron  handle.  A  handy  tool 
for  trimming  around  casings,  frames,  etc.  Ship¬ 
ping  weight,  5  ounces.  Price . 22c 


No.  30C2824  Wall 

Paper  T  r i  m  m  e  r  or 
W  li  e  e  1  Knife.  The 

thumb  rest  directly  over 
the  wheel  will  enable 
you  to  cut  several 
thicknesses  of  paper  wiih  very  little  pressure. 
Blades  are  made  of  the  best  tempered  steel,  2  inches 
in  diameter.  Price .  . 42c 


No.  30C  2826  Combi¬ 
nation  Base  Trimmer  and 
Paper  Knife.  No  paper- 
hanger  should  lie  without 
this  handy  tool.  Shipping 
weight,  5  ounces.  Price . 


35c 


No.  30C2828  Wheel 

Knife.  Offset  handle, 
very  handy  tool,  2-ineh 

_  blade.  Nickel  plated  frame. 

Shipping  weight,  6  ounces.  Price . 35c 


No.  30C2830  Base 

Trimmer.  For  trimming  Mf&T  . .  ' 

around  casings,  frames,  etc.  vys/ 

Short  bevel,  plain  edge,  case  hardened,  nickel  plated 
steel  brackets,  polished  maple  handles.  Blade,  1% 
nohes  in  diameter.  Shipping  weight,  3  ounces. 

Price . 20c 


Sbippin; 


N0.3OC283  2  Simplex 
Rotary  Knife.  Will  cut 

ten  thicknesses  of  ingrain, 
four  thicknesses  of  burlap, 
also  cuts  lincrusta  with 
ease.  Blades  make  a  clean  cut  without 
crushing  edge  of  paper.  The  handle  fits 
the  hand  perfectly.  Highly  nickel  plated, 
weignt,  S  ounces.  Price . 36c 


Paperhangers’  Shears. 


No.  30C2834  Wilbert's  Paper- 
hangers'  or  Bankers'  Shears.  Nickel 
plated  steel  laid  blades  and  enameled  handles. 


We 


workmanship  to 
wanted. 


any  shears 


Length  of  cut,  inches . 


made. 

Dive 

size 

...  10 

12 

14 

...  5% 

7 

8 

70c 

98c 

Paste 

Board 

Convenient  for  Carrying  on  Street  Cars. 


READY  FOR  USE 


No.  30C2843  A  good  strong  folding  hoard. 

Made  of  the  hest  selected  seasoned  and  kiln  dried 
lumber.  Free  from  knots.  Can  lie  folded  very  com¬ 
pact  for  carrying.  Folds  up  into  half  its  length, 
forming  a  bundle  42  inches  long  and  11  inches  wide. 
These  boards  are  guaranteed  not  to  warp  or  sag  in 
the  middle.  Shipping  weight,  17  pounds.  Length. 
7  feet.  Price,  eacii . $2.54 


Folding  Paste  Tables. 


Folding  Paste 
Table.  Strong  and 
light  in  weight,  with 
space  and  hooks  for 
carrying  straight 
edge  and  tools.  22 
inches  wide,  open ; 
11  inches,  closed. 
Shipping  weight,  20 
to  23  pounds. 


No.  30C2840 
No.  30C284  1 


Length,  7  feet. 
Length,  8  feet. 


Price . $250 

Price .  2-60 


Nolan’s  Patent  Folding  Trestles. 

No.  30C2849  N  olan's 
Trestles  are  the  strongest 
and  most  practical  made. 

All  joints  are  strengthened 
with  special  steel  clamps 
so  that  there  is  no  danger  of 
splitting  the  sticks  where 
the  holts  pass  through. 

Made  of  very  best  material. 

These  trestles  will  stand 
more  heavy  work  and  rough  usage  than  any  other. 
Return  them  if  not  as  represented.  Shipping  weight, 
about  6  pounds.  Price . 88c 


Nolan’s  Patent  Folding  Straight  Edge. 

WILL  FIT  ANY  MAKE  TRIMMER. 

No.  30C2865 

Folds  up  into  half 
its  length.  Made 
of  pine  and  birch, 
brass  hound  on  both  sides.  Will  fit  the  Ridgley, 
Simplex  or  Standard  Trimmer.  Taken  apart  or  put 
together  in  a  few  seconds.  Guaranteed  solid  and 
absolutely  true.  Length,  7  feet.  Price . $2  95 


Improved  Paste  Boards. 

The  paste  hoard 
we  are  offeriug  is 
made  of  M.-inch 
thick,  clear,  air 
dried  wliitewood. 
built  up  of  several 
boards,  tongued 
and  grooved  and  glued  to  prevent  dishing.  Four 
battens  to  prevent  warping  and  hinged  with  three 
hinges.  A  better  board  cannot  he  made.  22  inches 
wide,  open  :  11  inches  wide,  closed.  A  zinc  strip 
furnished  with  each  board. 

No.  30C2842  Length,  6  feet.  Price.  ...$  1 .20 
No.  3002845  Length.  7  feet.  Price....  1.33 
No.  300 284 7  Length,  8  feet.  Price....  145 


Ruled  Knife  Straight  Edge. 

WITHOUT  BRASS. 

Ruled  Straight 

Edge.  Made  of 
the  best  lumber 
and  is  as  true 
a  straight 
edge  as  can  be 
made.  Made  of 
five  pieces,  hard  maple  on  outer  edges.  This  is  not 
the  cheap  straight  edge  that  is  usually  found  on  the 
market. 

No.  30C 2866  Length,  fi  feet  Price . 55c 

N0.3OC2867  Length,  7  feet.  Price . 65c 

No.  3002868  Length.  8  feet.  Price . 80c 


i 


SEARS,  ROEBUCK  AND  CO.,  CHICAGO,  ILLINOIS. 


23 


Knife  for  Cutting  Out  Wall  Paper  Borders 
and  Making  Stencils. 

No.  30C2837  Sten¬ 
cil  Knife  for  cutting:  sten¬ 
cils  and  cutting  out  wall 
paper  borders.  Makes  a  clean  cut.  Blade  is  made 
of  best  razor  steel.  Swivel  joint.  Shipping 
weight,  4  ounces.  Price . 38c 


Glass  Cutters. 


No.  300287  1 
Royal  Glass  C  u  1 1  er  . 

The  best  cutter  for  the  money.  The  frame  or  head  is  made 
of  bright  hard  steel,  the  cutter  revolves  on  steel  pin  in  steel  cap. 
Nickel  plated  ferrule,  polished  rosewood  handle.  it  w i'll  pay 
you  to  add  a  few  cents  and  secure  one  of  these  cutters.  Shlp- 
ping  weight.  3  ounces.  Price . 4c 

No.  3002874  Vulv-IC 
Damascus  Coal  Carbon 
Disc  Wheel  Glass  Cutter.  The  best  revolving  wheel  glass  cu*tter 
made  A  smooth  cut  guaranteed  when  using  this  cujtter. 
Rosewood  handle,  solid  steel  head.  Shipping  weight.  3  ounces. 
Price . I  2c 

No.  30C2875 
I  Glass  Cutter  with  extra 
large  cutting  wheel  fur 
cutting  plate,  art  and  rough  glass.  Used  by  nearly  all  profes¬ 
sional  glass  setters.  Will  cat  the  thinnest  single  glass  as  well  as 
the  heaviest  plate.  Iron  handle.  Shipping  weight,  3  ounces. 

Price,  each .  8c 

Per  dozen . . . 85* 

No.  30C2876 
GoodeM's  Improved 
Glass  Cutter  with  turret 
head.  The  cutters  are 
carefully  hardened  and  ground  by  special  process.  Polished  and 
nickel  plated  frame;  turret  head,  six  cutler  wheels,  which  can  be 
instantly  revolved  to  place.  Nickel  plated  ferrule,  rosewood  rtii- 
ish  handle.  Shipping  weight.  3  ounces-  Price...  .  I  8c 

No.  3 OC 2 8 7 8 
Favorite  Magazine 
Glass  Cutter  that  will 
give  long  and  satisfactory 

service.  Handles  are  nicely  finished  and  have  six  extra  cutting 
wheels,  complete  with  axles,  stored  in  upper  end.  This  an 
important  feature,  as  most  magazine  glass  cutters  are  furnished 
with  only  one  axle  which  soon  wears  out.  Each  wheel  will  cut 
about  500  feet  of  glass.  Shipping  weight,  3  ounces.  Price.  25c 

No.  30C2879 
Circular  Glass  Cutter. 

A  very  handy  tool  to 
have.  Will  cut  circles 
from  2*6  to  2b  Inches 
in  dlu  meter.  This  is 
the  Improved  circular 
cutter,  fitted  with  square 
bar  arm  to  pi  event  cut¬ 
ter  wheel  from  slipping. 

Shipping  weight.  3 
ounces.  Price .  22c 


Iri  i  MtL. 


Wheel  UlaMN  Cutters  will  cut  quicker  and  bet¬ 
ter  if  the  wheel  is  dipped  In  oil  just  before  cut¬ 
ting  the  glass.  Any  machine  or  lubricating  oil 
•nay  be  used. 


Glaziers’  Diamonds. 

Our  Glaziers’  Diamonds  are  made  of  the  best  quality  genuine 
diamonds.  The  mountings  are  made  in  the  very  best  possible 
manner,  highly  finished  and  heavily  nickel  plated.  We  guarantee 

J— i -  in npw  !■  -  our  diamonds  to  reset 

not  |ess  than  four  times 

and  give  good  satisfac¬ 

tion.  provided  they  are  sent  to  us  to  reset.  NEVER  CUT  TWICE 

IN  THE  SAME  PLACE. _ 

No.  30C2880  The  Standard  Keyed  Diamond,  for  single 
thick  glass.  A  good  diamond  for  ordinary  use.  Sliipping  weight, 

4  ounces.  Price . $2-95 

NO.  30C2882  Superior  Keyed  Diamond.  A  very  fine 

diamond  lor  general  use.  Will  cut  double  strength  glass.  Shlp- 

plng  weight,  4  ounces.  Price . $4-35 

No.  30C2884  Superior  Keyed  Plate  Glass  Diamond.  A 

very  superior  cutter  for  general  use  and  w*lll  cut  plate  glass.  Ship¬ 
ping  weight.  5  ounces.  Price . $7-50 


Extra  Superior  Keyed  Plate  Glass  Dia- 

‘  ed  ) 


NO.  30C2886  

mond.  Cuts  any  kind  of  rough  or  polished  plate  gluss.  Dealers 
have  always  charged  an  exorbitant  profit  on  this  class  of  dia¬ 
monds.  selling  them  as  high  as  $20.00.  liy  contracting  for  a 
large  number  and  selling  them  at  our  usual  one  small  profit  we  are 
able  to  make  the  price. . . .  (Shipping  weight,  5  ounces) .  ■ .  $9.78 

Superior  Diamond  Glass  Cutters. 

Anyone  can  cut  glass  with  this  tool  success¬ 
fully.  Genuine  diamond,  finished  In  the  best 
manner  and  metal  parts  nickel  plated.  Never 
out  twice  in  the  same  place.  Weight  of  cutters, 

about  4  ounces. 

No.  30C2888  Sure  cut.  Will  cut  single 

strength  glass.  Price . $2  80 

No.  30C2890  Sure  cut.  superior  dia¬ 
mond  A  \ery  fine  diamond  for  general  use. 

Will  cut  double  strength  glass.  Price.. $3  7  5 
No.  3002892  Sure  cut.  extra  superior 
diamond  Will  cut  anything  excepting  platei 
glass.  Price . $4.85  ^ ) _ 

Hacking  Knife. 

No.  30C2900  For  dig¬ 
ging  old  putty  from  sash. 
Made  of  the  best  material, 
with  heavy  steel  blade.  Shipping  weight,  5 
ounces.  l'riee .  23c 


r  Cf*  Iron  Paddle. 

rc??^°°ooooo6 

00009^ 


No.  30C2942  Iron  Paint  Paddle.  For  stirring  paints. 
Mixes  the  paint  more  thoroughly  Ulan  with  wood  paddles.  Shlp- 
plng  weight,  lt>  ounces. _ Price,  each,. . 6c 

Putty  Knives. 

No.30C2904  I’utty  Knife,  with  stiff  blade, 

square  point.  Shipping  weight,  3  ounces. 

Price . 4c 

No.  30C2906 

Chisel  I’utty  Knife. 

Heavy  blade,  %  inch 
thick  with  chisel 
edge.  For  applying  putty,  digging  out  old  putty, 
pulling  out  tacks  and  driving  glaziers'  points. 
This  is  the  ' 


Shipping 


handiest  all  around  putty  knife  made, 
weight,  3  ounces.  Price . 1  5c 


N0.3OC29O8  Putty 

Knite,  with  stiff  blade, 

square  point  with 
cocouolo  handle,  lap  holster  strongly  riveted.  A 
superior  tool.  Shipping  weight,  4  ounces. 

Price . 1  2c 

No.  30C29  To  Putty  Knife,  with  spring  blade, 

square  point,  cocobolo  handle,  lap  holster  strongly 
riveted.  Shipping  weight,  4  ounces.  Price. ..12c 

N0.3OC29  1  5”  Glaziers’ 

Putty  Kuite.  Extra  heavy  fgjS 
crucible  steel  blade,  solid  Rapt 
redwood  handle,  brass  fer-  — 

rule.  Width  of  blade,  1%  inches;  length,  3% 
inches.  None  better  made  in  this  country.  Ship- 
ping  weight,  4  ounces.  Price . |  8c 

Scraping  Knives. 

No.  30C2924 

Scraping  Knife.  Best 

steel  blade,  cocobolo 

handle,  steel  bolster. 

Shipping  weight,  5  to  7 
ounces  each. 


Width  of  blade,  inches  .  3 

»  Price,  each .  . 35c 

No.  30C2926  Wall 

Scraping  Knife.  Stiff 
blade,  3-inch  square 
oint,  beech  wood 
andle.  Shipping 

weight,  7  ounces.  Price _ 

Spatula  or  Painters’  Palette  Knife. 


4 

50c 


No.  30C2928  Spatula  or  Painters’  Palette 
Knife.  Lap  bolster,  cocoa  handle.  Wt., about. 6 oz. 

Length  of  blade,  inches .  4  6  8  10 

Price . 16c  22c  35c  58c 

Paperhangers’  Knives. 

No.  30C2934  Paper- 
hangers'  Square  Point  Knife. 
Extra  quality  steel,  wood 
handle.  Shipping  weight. 
3  ounces.  Price .  T  2c 


N0.3OC2936 

Paperhangers' 

Hound  Point 

Butting  Knife.  Best  of  steel,  blade  3 
Inches  long.  Shipping  weight,  3 
ounces.  Price . 1  2c 


Paint  Pot  Hooks. 
N0.30C2940  A  very  convenient 
article  when  painting  from  ladders. 

.  bing  weight,  1  ounce. 

Price,  per  dozen,  32c;  each  ...,3c 


Seroco  Perfect  Cold  Water  Dry  Paste. 

NO  SMELL.  NO  VERMIN.  NO  WASTE. 

No.  30C2788  Dissolves 

immediately  in  cold  water. 
Makes  the  best  transparent 
and  snow  white  paste.  Can 

be  made  to  any  consistency  by 
adding  more  or  less  of  the  dry 
paste.  It  is  very  adhesive 
and  the  most  economical  dry 
paste  on  the  market.  Con¬ 
venient.  saves  time,  is  mixed 
at  the  job  and  ready  for  im¬ 
mediate  use.  Warranted  chem¬ 
ically  pure,  will  never  sour,  and 
will  hang  any  kind  of  wall  paper. 

2H-pound  package . *0-20 

25-pound  pail . ; .  1.75 

100-pound  drum .  6-00 

One  2 H -pound  package  will  make  a  large  pail  of 
ready  to  use  paste. 


Seroco  Prepared  Paperhangers’  Sizing. 

DISSOLVES  INSTANTLY  IN  COLD  WATER. 

NO.  30C2790  Fnequaled 
for  sizing  new  or  rough 
walls.  New  walls  are  very 
porous  and  absorb  the  paste, 
resulting  in  the  wall  paper  be¬ 
coming  loose.  With  this  prep¬ 
aration  anyone  can  hang  wall 
paper  on  new  or  porous  walls 
with  the  assurance  that  the 
wall  paper  will  stick.  One 
pound  will  make  one  gallon  of 
sizing  ready  for  use. 


2-pound  package . SO- 20 

5-pound  package .  .45 

25-pound  drum .  2-00 


Seroco  Patent  Prepared  Paste  Flour. 

Only  Boiling  Necessary. 

No.  30C2786  Warranted 

never  to  sour  and  to  make  the 
strongest  and  most  adhesive 
paste.  One  pound  will  make 
3  gallons  of  ready  to  use  paste  or 
1  gallon  of  solid  paste.  No  chem¬ 
icals  or  preservatives  required. 

1-pound  package . SO- 1  O 

25-pound  drum .  1-50 

50-pound  drum .  2-75 


Seroco  Wall  Paper  Cleaner. 

No.  30C2782  Our  Seroco  Wall  Paper  Cleaner 

is  the  best  and  easiest  working  cleaner  on  the 
market.  It  is  prepared  ready  for  use  so  that  any¬ 
one  can  clean  wall  paper  with  It;  no  experience 
necessary.  Seroco  Wall  Paper  Cleaner  is  put  up 
in  tin  boxes  and  is  guaranteed  not  to  mold  or  dry 
out.  Your  money  returned  if  you  do  not  find  our 
Seroco  Wall  "Paper  Cleaner  entirely  satisfactory. 


Per  1-pound  tin  box .  8c 

Per  dozen  tin  boxes . 84c 


Wall  Paper  Direct  to  You  From 
the  Manufacturer 


We  Manufacture  Wall  Paper  in  Our  Own  Mill  and  Sell  to  You  at  Prices  the  Jobber 
Pays  the  Manufacturer.  Buy  Your  Wall  Paper  From  Us  and  Put  the  Jobbers’ 
and  Retailers’  Profits  in  Your  Own  Pocket.  Our  Wall  Paper  Sam¬ 
ple  Book,  One  of  the  Largest  Issued,  Will  Be  Mailed  to 
You  Free  on  Request.  Write  for  It  Today  If  You 
Want  the  Best  and  Latest  Papers  at 
One-Half  Usual  Prices. 


Our  Wall  Paper  Sample  Book  contains  about 
eighty-five  samples  of  high  grade  papers  cut  di¬ 
rect  from  the  rolls.  This  book  is  free,  and  we 
want  you  to  have  a  copy  if  you  are  at  all  inter¬ 
ested  in  wall  paper  at  the  present  time  or  if  you 
expect  to  need  paper  In  the  near  future.  In  our 
line  of  eighty-five  samples  we  show  a  variety  of 
selected  designs  and  colorings  suitable  for  every 
room  in  the  home;  also  papers  for  stores,  offices, 
halls  and  churches,  and  you  will  actually  be  sur¬ 
prised  when  you  see  the  quality  of  paper  we  are 
offering  at  such  low  prices.  We  manufacture 
wall  paper  in  our  own  mill  and  the  prices  we  ask 


include  but  one  profit.  When  you  buy  your  pa¬ 
per  elsewhere  you  are  obliged  to  pay  nearly 
double  our  prices  to  cover  the  profits  of  the  job¬ 
ber,  salesman,  dealer  and  other  profits  in  addi¬ 
tion  to  manufacturing  cost. 

Our  free  Wall  Paper  Sample  Book  contains 
full  information  on  how  to  bang  wall  paper  your¬ 
self  if  you  desire  to  do  so.  By  following  our 
simple  Instructions  you  will  find  it  a  very  easy 
matter  to  hang  paper.  Write  us  a  postal  card  or 
letter  and  say,  “Send  me  your  Wall  Paper  Sam¬ 
ple  Book,”  and  we  will  mall  a  copy  to  you  free 
and  postpaid. 


24 


SEARS,  ROEBUCK  AND  CO.,  CHICAGO,  ILLINOIS. 


EXTENSION  LADDERS,  STEPLADDERS,  HOOKS,  BRACKETS,  ETC. 


Regular  Extension  Ladders. 

13c  FOOT 


Our  Regular  Extension 
Ladder  is  one  of  great 
merit  throughout.  Every 
rung  is  tested  before  it  is 
used;  this  insures  only 
sound  rungs  being  placed 
in  these  ladders.  The  sides 
are  of  good  straight  grain 
pine,  solid  and  strong.  A 
special  feature  of  our 
Regular  Extension  Ladder 
is  the  double  roller  top 
Iron  which  makes  the 
adjustment  of  the  ladder 
very  easy.  The  drop  hooks 
are  very  sitnpleand  strong. 
This  is  a  ladder  that  is 
safe  and  sound  in  every 
particular,  and  we  guaran¬ 
tee  that  you  will  be  pleased. 
Sold  only  in  the  following 


lengths,  two  sections  to  each  ladder.  All  ladders 
shipped  from  our  store.  Shipping  weight,  about 
3 Vi  pounds  a  foot. 

NO.  30C2944  Our  Regular  Extension  Ladder. 

30-foot,  2  10-foot  sections.  Price . $2-60 

24-foot,  2  12-foot  sections.  Price .  3-12 

28-foot,  2  14-foot  sections.  Price .  3-64 

32-foot,  2  10-foot  sections.  Price .  416 

30-foot,  2  IS-foot  sections.  Price .  4. 68 

40-foot,  2  20-foot  sections.  Price .  5-20 


Three-Section  Extension  Ladders. 

.Made  of  the  same  high  quality  material  as  our 
two-seetion  ladders,  but  on  account  of  the  extra 
hooks,  irons  and  workmanship,  are  sold  at  a 
slightly  higher  price.  Can  only  be  furnished  in 
the  lengths  listed.  Shipped  direct  from  our  store. 
Shipping  weight,  about  pounds  a  foot. 

No.  30C2945  Three-Section  Ladder. 

Total  length,  36  feet,  3  sections.  Price. .  $5-40 
Total  length,  40  feet,  3  sections.  Price...  6  00 
Total  length,  48  feet,  3  sections.  Price...  7-20 
Total  length,  60  feet,  3  sections.  Price...  9  00 


Rope  Extension  Ladders. 


17C  FOOT 

The  rungs  and  sides  are 
of  exactly  the  same  high 
grade  as  furnished  in  our 
No.  30C2914  Regular  Ex¬ 
tension  Ladder.  This  rope 
extension  ladder  is  also 
provided  with  double  roller 
top  irons  and  the  upper 
sectiou  is  raised  and  low¬ 
ered  by  a  rope,  pulley  and 
windlass  attachment.  Note 
in  particular  the  self  lock¬ 
ing  hook  fitted  to  this  lad¬ 
der.  Furnished  only  in  the 
following  sizes.  Shipped 
direct  from  our  store. 
Shipping  weight,  about  2% 
pounds  a  foot. 


No.  30C2946  Rope  Extension  Ladder. 


24-foot,  2  12-foot  sections.  Price . $4-08 

32-foot,  2  16-foot  sections.  Price .  5.44 

36-foot,  2  18-foot  sections.  Price .  6.12 

40-foot,  2  20-foot  sections.  Price .  6-80 


Farm  or  Long  Ladders. 

No.  30C2947  Sides  are  made  of 

clear  pine,  hickory  rungs  securely 
fastened.  A  strong  and  well  con¬ 
structed  ladder,  suitable  for  use  on  I 
the  farm,  also  for  painters.  Made  ! 
only  in  the  following  lengths.! 
Shipped  direct  from  our  plant.  | 
Shipping  weight,  about  2V?  pounds  a  i 
foot. 


Length.  12  feet. 

Price. .. 

...$120 

Length,  14  feet. 

Price. .. 

...  1.40 

Length,  16  feet. 

Price. .. 

...  1.60 

Length.  18  feet. 

Price. .. 

...  1.98 

Length.  20  feet. 

Price. .. 

...  2  20 

Painters’  Trestles  or  Stepladders. 

No.  30C2949 
Made  of  clear  pine, 

very  light  weight 
yet  strong.  Braces 
so  arranged  that 
plank  can  be  put 
on  either  step. 
Steps  are  braced 
with  irons  in  front 
and  back.  Ship¬ 
ping  weight,  about 
3 1/2  pounds  a  foot. 

Price 

. $0.95 

.  1.14 

8  feet .  1 .52 

10  feet .  1.90 


A  Substantial  Stepladder. 

No.  30C2948  This 
is  in  our  opinion  the 
very  best  stepladder 
ever  put  on  the  mar¬ 
ket.  This  ladder,  in 
addition  to  a  handy 
pail  shelf,  has  double 
flanged  steel  hinge 
cleats  riveted  to  top 
and  sides  and  is  fitted 
with  a  folding  angle 
iron  lock  brace.  A 
very  safe  and  du¬ 
rable  ladder  and 
worth  a  great  deal 
more  than  the  price  we  ask.  Weight,  about 
2 %  pounds  a  foot. 

Height  Price 

5  feet . . : . $0.75 

6  feet . . 88 

8  feet .  1.16 


Adjustable  Ladder  Hook. 

No.  30C2937  Ladder  hook. 

Adjustable  to  fit  any  ladder. 
The  hook  drops  over  the  nclge- 
board,  making  roof  work  sale 
Not  only  painters,  but  eveiy 
property  owner  should  have  one 
of  these  hooks;  they  are  handy 
when  making  roof  repairs. 
Shipping  weight,  pounds. 
Price . 30c 


Stage  Hooks. 

Made  of  hand  forged  steel,  2 
inches  wide  by  Yi  Inch  thick. 

The  best  and  strongest  book 
made. 

No.  300  2938  Length,  29 
inches,  suitable  for  ordinary 
work.  Shipping  weight,  15 
pounds. 

Price,  per  pair . ¥2-50 

No.  30C2939  Length,  39 
inches;  extra  large  size.  Ship¬ 
ping  weight,  18  pounds. 

Price,  per  pair  $3  00 


Ladder  Jacks. 


No.  30C294I  You  can  do  away  entirely 
with  stage  or  scaffold  on  small  jobs  of  paint¬ 
ing  with  a  set  of  these  attachments,  two 
ladders  and  a  plank.  Carpenters  will  also 
find  a  set  of  these  ladder  jacks  useful  in 
repair  work.  Made  of  the  best  grade  steel. 
Shipping  weight,  10  pounds. 

Price,  per  pair .  .  .  $2. 1 5 


Roof  Brackets  or  Safety  Stage  Supports. 


No.  30C2943  For  use  on  shingled  roofs. 

Will  not  injure  the  shingles.  Does  away 
entirely  with  nailing  cleats  and  gives  more 
absolute  security  than  any  other  method. 
The  illustration  shows  the  different  uses  of 
the  bracket.  Shipping  weight,  2  pounds. 


Price,  each .  . $0.39 

Price,  per  set  of  six .  2.20 


FOLDING  STEPLADDER 


No.  30C295I  This  Combination  Stepladder 
and  Kitchen  Chair  will  prove  very  useful  to 
the  housewife  for  it  is  just  high  enough  to  use 
in  hanging  curtains,  dusting  picture  moldings, 
washing  top  windows  and  is  always  working, 
never  in  the  way.  When  not  in  use  it  may 
be  folded  and  used  as  a  chair.  Made  of 
hardwood  and  varnished  in  light  color.  Height 
when  extended,  3  feet.  Shipping  weight, 
about  10  pounds. 

Price . SI  .20 


SEARS,  ROEBUCK  AND  CO.,  CHICAGO,  ILLINOIS. 


25 


Extra  Oak  Graining  Rollers. 

No.  30C2960 
Extra  Graining 
Roller,  8  inches' 

wide,  for  graining _ 

large  panels.  Weignt,  1  bounces. 


Price 


7  OC 


No.  30C2962  Extra  Graining  Roller,  3  inches 
wide,  for  graining  floors,  doors,  woodwork,  wainscoting, 
furniture,  etc.  Weight,  4  ounces.  Price . 28c 


Tht 


Home  Wood 
Grainer. 


No.  30C2965  A 
bandy  tool  lor  grain¬ 
ing  wainscoting, 
boors,  woodwork,  fur¬ 
niture,  doors,  etc. 
You  need  no  experi¬ 
ence.  Anyone  can  do 
perfect  graining  with 
this  new  roller.  All  that 
you  require  is  a  can  of 
the  graining  color,  a 
small  quantity  of  tur 
pentine  or  benzine  and 
one  of  these  rollers. 


Price. 


28c 


Improved  Davis  Wood  Grainers. 

No.  3002964  The 
Improved  Davis  Wood 
Grainers  are  composed  ot 
three  rubber  rolls,  5  inches 
in  length.  With  the 
corrugated  roll  any 
known  growth  of 
wood  can  be  imitated. 

Quarter  sawed  oak 
grain  is  produced 
with  roll  No.  2,  the 
one  with  the  irregular 
grooves.  Roll  No.  3 
is  used  in  place  of 
combs  for  straight 
line  work  in  connection 
with  the  other  two  rolls;  this 
roll  is  made  with  three  sizes 
of  combs.  Anyone  possessing 
a  set  of  our  improved  graining  rolls  can,  with  a  few 
minutes’  practice,  do  a  perfect  job  of  graining  and 
imitate  natural  wood  so  that  you  cannot  distinguish 
the  natural  grain  of  any  wood  from  the  grain  made  by 
our  improved  wood  grainers.  Complete  instructions 
packed  with  every  set.  Weight,  14  ounces. 

Price,  per  set  of  three  rolls  . 95c 

Special  Wood  Grainers. 

No.  30C2967  Having 

I  received  a  number  of  calls 
for  a  set  of  graining  rollers 

without  the  roller  producing 
I  the  quarter  sawed  effect,  we 
|  have  requested  the  manu¬ 
facturers  of  these  rollers  to 

—  hi - make  up  a  set  of  two  rollers, 

both  producing  the  heart  oak  grain,  one  fine  and 
the  other  slightly  heavier.  The  heart  oak  graining 
roller  is  mostly  used,  in  fact,  a  better  and  more 
natural  grain  is  produced  with  this  roller  than 
with  any  of  the  other  rollers.  We  have  included  a 
steel  graining  comb  with  each  set.  This  gives  you 
au  outfit  with  which  you  can  produce  an  endless 
variety  of  growths  of  oak  wood  and  the  grain  made 
with  these  rollers  cannot  be  detected  from  the 
natural  grain  of  oak.  Rollers  are  5  inches  iu  length. 

Price,  per  set  of  two  rollers,  including  a  steel 
graining  comb .  . 68c 

Steel  Grainers. 

N0.3OC2966  Genuine  Henry 
H.  Taylor's  English  Graining 
Combs.  Best  quality  steel,  in  sets 
of  12  assorted,  1  to  4  inches,  in  tin 
compartment  case.  Weight,  14 
ounces. 

Price,  per  set . 70c 

Rubber  Graining  Combs. 

No.  30C2975  Rubber 
Graining  Combs,  used  in 
place  of  steel  combs  for  cer¬ 
tain  work.  The  rubber  is 

securely  set  in  wood  handles, 
and  these  are  the  best  rubber 
graining  combs  made.  Packed 
in  cardboard  cases,  in  sets  of 
12  combs,  assorted  6,  9,  and 
12  teeth  per  inch. 

Price,  per  set  of  12  combs .  48c 

Check  Graining  Roller. 

No.  30C2968 

Dnuble  Line  Check 
Graining  Roller. 

This  tool  is  used 
by  the  profes¬ 
sional  grainer  for  pro¬ 
ducing  the  oak  overgrain 
on  hand  or  rubber  roller 
graining.  Surfaces  must  be  grained  first  before  this  tool  can  be 
used.  Price,  each . .  50c 


CAMEL  HAIR  BRUSHES 

The  following  brushes  are  used  by  carriage  painters  for  strip¬ 
ing.  lettering  and  other  carriage  work. 

No.  30C3000 
Camel  Hair  Let¬ 
tering  Pe  n  ci  Is. 

silk  bound,  6uper- 
f  i  n  e  quality. 
Hair,  1  inch  long. 
3  4 

3c  3c 

29c  32c 

5c  5c 

48c  50c 


Sizes . l 

Price,  each .  2  c 

Per  dozen ....  .  .  20c 

Sizes .  5 

Price,  each .  4  c 

Per  dozen. ......  35c 


2 

2c 

22c 

6 

4c 

38c 


No.  30C300  I 

French  Camel 
Hair  Lettering 
Pencils  or  Shad¬ 
ers.  Finest  qual¬ 
ity.  Hair  from  %  to  1*4  inches  in  length,  according  to  size. 
-Made  in  France 

Sizes .  2  4  6  8  10  12 

Price,  each .  5c  8c  I  Oc  1 4c  1 8c  2Qc 


No.  30C3002 

Camel  Hair  Strip¬ 
ing  Pencils.  Silk 


Sizes . . 

1 

boun  d.  superfine 
quality.  Hair,  2 
Inches  long. 

3  4 

Price,  each . 

2c 

3c 

3c 

3c 

Per  dozen . 

2?c 

24c 

32c 

3  4c 

Sizes . . 

6 

8 

Price,  each . 

4c 

5c 

6c 

6 

Per  dozen . 

45c 

49c 

64c 

68c 

No.  30C3003 

s.  Fin* 


_  French  Camel  Hair  Striping  Pencils  or 

Liners.  Finest  QUilltJ  Hair  from  1*4  to  2  inches  ill  length,  ac- 
ording  to  size.  Made  In  France. 

Sizes . .  2  4  6  8 

Price,  each .  . .  5c  8c  I  Oc  I  4e 

No.  30C3004 

Camel  Hair  Swan 
Quill  Pencil**,  for 
lettering  and 
striping. 

Size,  Inches  .  % 

Price,  each. . .  6c 

Size,  inches.. .  lb* 

Price,  each .  9c 


No.  30C3006 

kUgBA;.'— ^8  Camel  Hair  Flat 

or  Sword  Stripers.  8  loan  <  ds  U  fi  1  IlM, 

for  carriage  work.  Hair.  1*4  to  2*4  inches  long 

Sizes .  1  2  3  4 

Price,  each...  6c  7c  8c  9c 


No.  30C3008 
imel  Hair  Dagg 


The  Rubberset  Home  Brush. 

For  Varnishing.  Staining  and  Enameling. 

No.  30C3025 
This  is  a  special 
metal  bound  Rub¬ 
berset  Varnish 
Brush  that  is 
made  expressly 
for  home  use 

_ _  because  it  will 

stand  more  abuse  and  do  better  woik  than  any  other  brush.  The 
bristles  are  set  in  hard  rubber,  therefore  they  cannot  come  out. 
The  brush  will  last  many  years  because  neglect  will  not  ruin  it. 
Width,  2  inches.  Price,  each .  . .  28c 

NO.  3003026  Badger 
Hair  Flowing  Varnish  Brush, 

lor  fine  varnisning  of  car¬ 
riages,  pianos,  etc.  Single 
thick,  chiseled  tin  ferrule. 

Size,  inches .  1  1^4  2  2*4  3 

Price,  each . 2Qc  3Qc  40c  55®  6Qc 

No.  30 C 302 8  Fit  c  h 

Flowing  Varnish  Brush,  super¬ 
fine  quality,  single  thick.  Tin 
ferrule. 

Size,  inches. ..  .  1  1*4  2  2*4  3 

_ Price,  each  |  6c  2 4c _ 32c _ 40c  48c 

No.  30C3030  Double  Thick  Fitch  Flowing  Varnish  Brush. 

chiseled,  superfine  quality.  For  fine  varnishing 


Width.  Inches. 

Price,  each  ■  ■  .  .  |  9c 

No.  3003034  Bris- 
tie  Flowing  Varnish  Brush, 

stained  handle,  tin  ferrule, 
black  Chinese  bristles 
chiseled. 

Size,  inches .  . 1 

Price,  each ...  . 7 c 


lVfe 

28c 


36c 


2V4 

45  c^ 


3 

51c 


o  2Vfc  3 

I  2c _ I  6c  2Qc 

No.  30C3036  An 
extra  fine,  extra  thick,  soft 
elastic  Chinese  Bristle 
Flowing  Varnish  Brush. 
Something  for  the  painter 
who  does  good  work. 

25  c  3&  42c 

Rubberset. 

No.  30C3039 

Rubberset  Varnish 
Brush.  Bristles  are 
set  In  hard  rubber 
end  bound  with  a 
metal  ferrule.  Best 
black  Chinese  bris-  _ 
ties,  chiseled.  Very  full,  yet  light  In  weight.  Bristles  can’t  come  out. 

Width.  Inches .  2  2V£  3  3V4 

Length  of  bristles .  2*4  2*4  2%i 

P  Ice.  each. . 30c  39c  50c  78c 

No.  30C3040 
Rubberset  Varnish  Brush, 
best  white  French  bristles. 
For  varnishing  and  enam¬ 
eling.  Bristles  will  never 
come  out. 

2  2  Vfc  3  3% 

35c  44c  53®  73c 


Width.  Inches.  •  1  *4 
Price,  each  27c 


Camel  Hair  Dagger 
Stripers.  1)  1  a  g  o  nal  a 
ends,  copper  wire  bound,  ‘ 
small  cedar  handle ;  for  carriage  work. 

1 

Price,  4  9c 


Polished  handles;  fine  quality;  flat 

Sizes .  \  Vi 

Price,  each .  5c  6c 


Hair.  1  Vi  to  2*4  inches  long. 

12c 

No.  30C30  I  2 

Camel  Hair  Lac¬ 
quering  Brushes. 


I  Oc 


Flat  Camel  Hair  Brushes. 

Flat  Camel  Hair  Brushes  are  used  for  high  class  carriage  work  in 

putting  on  color  and  should  not  be  used  as  varnish  brushes.  Very 
thin  paints  such  as  gold,  silver  or  aluminum,  should  be  put  011 
with  this  brush. _ 

Mottling  Brushes. 

No.  30030  16  Camel  Hair 
Mottling  Brushes  or  Spatters. 

Short  cedar  handles,  tin  ferrules, 
fine  quality. 

Size,  inches .  l 

Price,  each .  |  7c 

No.  30C30  t  8  Color 

BruHh,  s  u  in  e  as  No. 
30C3016,  but  brass  bouud ; 

a  I  bicker  brush. 

1V4  2  2V4  3 

3  I  c  45c  59c  82c 


6-0 
2  Ml 
3% 

67c 


Size.  Inches .  1 

Price,  each .  22c 


Blenders. 


NO.  3  O  C  3  020  Round 
Badger  Hair  Blenders  or  Soften¬ 
ers.  for  graining  and  oil  painting ; 
polished  handles. 

Size.  Inches .  1  2 

Price,  each .  |3c  17c 


Oval  Varnish  Brushes. 

You  can  cover 
more  surface  and 
do  better  work 
with  an  oval  var¬ 
nish  brush  than 
with  any  of  the 
flat  varnish 
brushes.  An  oval  varnish  brush  is  recommended  for  varnishing 
floors,  woodwork,  buggies,  wagons  and  other  large  jobs 

No.  30C3043  Oval  Varnish  Brush.  Best  selected  pure 
Chinese  bristles,  very  elastic  and  full.  Nickel  plated  ferrule. 
A  brush  that  will  do  good  work  and  last  a  long  time. 

Sizes . 1-0  2-0  8-0  4-0  5-0 

Width.  Inches . 1\  1%  1%  2  2% 

Length,  inches . 2**  2$*  3  3*4  3*4 

Price,  each....  28®  36c  42c  48c  5  5c _ 

No.  30 C 3044 
Oval  Varnish  Brush.  A 
splendid  brush  for  home 
use-  Especially  desira¬ 
ble  for  varnishing  floors 
aud  woodwork.  Pure 
Chinese  bristles,  nickel  plated  ferrule- 

Sizes . 2-0  3-0  4-0 

Width,  inches .  1%  2  2*4 

Length.  Inches  .  . ...  ::V6 

Price,  each  .......  . 27c  32c  39c 

No.  30C3045 

Rubberset  Var¬ 
nish  Brush. 

Extra  large  size. 

Bristles  are  set 
In  hard  rubber 
and  bouud  with  a  metal  ferrule.  Extra  long  stock  (  hinese  bris¬ 
tles-  A  splendid  brush  for  use  in  factories  and  for  the  profes¬ 
sional  painter.  May  be  used  for  painting  as  well  as  varnishing- 

Sizes .  7-0  8-0  10-0 

Diameter  at  ferrule .  2V4  2%  2% 

Length  of  bristles .  4*4  4*4  \\ 

Price,  each . .  .  <10 5  S  I  20  $  I  38 

Painters’  Time  Saver. 

Paint  as  fast  as  you  like  without  soiling  surrounding  decorations. 


Rubberset. 


No.  30C3022 
Flat  Knotted  Badger 
Hair  Blenders,  pol¬ 
ished  handles. 

3*4 

83c  $1  05 


Special  Household  Brush. 

No.  30C3024  Soft 
Hair  Brush,  specially 
made  for  household  use. 

For  bronzing  picture 
frames,  bric-a-brac, 
small  articles  of  furniture,  chandeliers,  etc-  Nickel  plated 
ferrule.  Price,  each . 6c 


Wall  Stippler. 


No.  30C3046  This 

Brush  is  used  to  produce 
the  rough  effect  on  painted 
interior  wal  Is.  Made  of  best 
gray  Russian  bristles. 
inches  long.  Price.  .$1.93 


Price,  each 


N0.30C2980  This  is  one 
of  the  most  nandy  articles  ever 
invented  for  the  painter,  fin¬ 
isher  or  for  household  use. 

Made  of  light  metal,  highly 
roli.-hed.  and  is  fitted  with 
protectors.  No  danger  of  soil¬ 
ing  the  wall  paper,  window 
panes,  door  glass,  etc.,  when 
ibis  tool  is  employed.  It  is 
invaluable  to  the  experienced 
painter  as  well  as  10  the  ama¬ 
teur.  for  it  will  save  consider¬ 
able  time  and  will  allow  you  to 
do  far  better  work.  This  arti¬ 
cle  is  also  used  when  washing 
woodwork  to  prevent  the  wall 
decorations  from  being  soiled, 
and  at  our  low  price  you  real¬ 
ly  cannot  afford  to  be  without 
at  least  one  of  these  tools. 

I  5c 


26 


SEARS.  ROEBUCK  AND  CO.,  CHICAGO.  ILLINOIS. 


Sign  Writers*  Brushes. 


NO.  30C3050  Ox  Hair  Sign  Writers’ 
Brushes;  Urn*  quality,  rod  polished  handles. 
Width,  Inches....  H  h  Va  1 

Price,  each . 15c  I  8c  26c  32c 

No  30C3052  Russian  Sable  Sign 
Writers’  Brushes,  chiseled;  tine  quality, 
red  polished  handles. 

Width,  inches - H  M  J4  1 

Price,  each . 25c  28c  32c  38c 


Ox  Hair  Riggers. 


NO.  30C3053  Ox  Hair  Riggers,  for 


sign  writers. 

Sizes .  1  2  3 

Price,  each .  4c  4c  5c 

Per  dozen . 4  2c  4  6c  55c 

Sizes .  4  5  0 

Price,  each  . ..  6c  7c  7c 

Per  dozen . 65c  77c  80c 


Marking  Brushes. 


No.  30C3054  Camel  Hair  Marking 
Brushes;  polished  handles. 

Sizes .  1  2  3  4 

Price,  each.  3c  4c  5c  6c 

Per  dozen. .  30c  40c  50c  60c 


No.  30C3056  Ox  Hair  Marking  Brush, 
round  polished  handle.  This  brush  Is  used  in 
the  large  mercantile  houses  for  marking 
cases,  bales,  etc. 

Sizes .  .  .  1  2  3  4 

Price,  each.  5c  6c  7c  8c 


No.  30C3058  Super  Bristle  Marking 
Brush,  round  polished  handle. 

Sl/.es  . 1  2  3  4  5  6 

Price,  each  3c  3c  3c  4c  4c  5c 

Perdozeu.  25c  28c  30c  3  5c  40c  4  5c 


Card  Writers’  Brushes. 


No.  30C3059  Special  Fine  Quality  Pure 
Camel  Hair  Card  Writers’  Brushes.  Very  few 
dealers  handle  as  tine  a  quality.  Used  by  sign 
writers  and  show  card  writers. 

Sties . 2  4  6  8  10  12 

Price,  each _ 6c  8c  I  Oc  14c  I  6c  18c 

No.  30C3060  Pure  Ox  Hair  Card  Writers’ 
Brushes. 

Sizes .  2  4  6  8  10  12 

Price,  each.  4c  5c  7c  I  Oc  I  2c  I  6c 


China  Painting  Brushes. 


No.  30C3Q62  Finest  French 
Camel  Hair  Square  Shaders  for  china  paint¬ 
ing.  No  better  made. 

Sizes .  1  2  3  4  5  (3 

Price,  each  ....  4c  4c  5c  6c  8c  I  Oc 

Sizes .  7  8  9  10  12 

Price,  each _ 1  2c  I  4c  15c  I  8c  20c 


No.  30C3063  Finest  French  Camel 
Hair  Pointed  Shaders  for  china  painting:  No 


better  made. 

Sizes .  1  2  3  4  5  tl 

Price,  each - 4c  4c  5c  6c  8c  I  Oc 

Sizes .  7  S  9  10  12 

Price,  each _ 12c  14c  1 5c  18c  20c 


School  Brushes. 


No. 

30C3064 
Supcrio r 
Camel  Hair 


School  Brush.  This  is  the  standard  brush 
for  school  use.  It  is  a  better  brush  than 
you  will  find  in  the  majority  of  stores- 
Black  handles,  tin  ferrules. 

Sizes .  2  4  6  7  8 

Price. 3  brushes  for  5c  6c  8c  9c  1  2c 
Per  dozen . I  8c  2  I  c  27c  30c  4 2c 


Artists’  Brushes. 

NErr~i!Tg"iiiui .. 


No.  30C3068  White  French  Bristle 
Artists’  Brushes,  nickel  plated  ferrule” 
black  handles.  An  extra  high  — 
for  artists’  and  painters’  use. 


grade  brush 


Sizes.. ...... . . .  r2 ”  4* 

Width,  inches..  3-16  VA 
Length,  inches,  *4 
Price,  each  .  4c  5c 


8 

y{ 

8c 


10 


1  V. 

I  Oc 


12 


1  U 

I  4. 


C.N0.  30C3070  Extrn  Quality  Flat  Bristle 
{7*®"  Tool;  white  bristles,  black  handles, 
unierrules.  Used  by  painters  for  painting ^asb. 
one.  inches.  Vt  1  1  vA  1  1 . 

Price,  each  6c  I  Oc  I  3c  I  7c  20c 


SPECIAL  OUTFITS  FOR  PAINTING 


1  Chinese  Bristle  Chiseled  Sash  Tool. 

1  Chinese  Bristle  Chiseled  Sash  Tool, large  size 
No.  30C2  952  Price  for  complete  outfit  . 


For  the  convenience  of  our  customer*  who  may 
be  unable  to  make  a  proper  selection  ol  paini 
brushes  for  outside  house  or  barn  palming,  we 
have  made  up  several  outfits  consisting  «*r  the 
necessary  brushes  required  and  other  acces¬ 
sories.  Those  outfits  have  been  carefully 
selected  and  we  suggest  that  you  tinclude  one 
of  these  outfits  with  your  order  for  paint. 

$1.35  Paint  Brush  Outfit. 

No.  3002952 

This  assortment  consists  of  extra  good  quality 
brushes  and  first  class  work  <  in  bedom  with  lh<  e 
tools.  This  outfit  includes  the  following  . 

I  l  Painters'  Duster. 

1  Extra  Chinese  Bristle  Flat  Paint  Brush 

1  1  High  Grade  Polished  Steel  Blade  Putty  Knife, 
l  Paint  Paddle.  1  Paint  Pot  Hook 

. . .  . $  I  35 


No.  30C3092  Chinese  Bristle  Leather 
Bound  Paint  Brush.  For  fine  house  painting 
Best  black  springy  Chinese  bristles.  Very 
full.  Used  by  some  of  the  best  painters  for 
house  painting  and  stucco  work. 

No .  25  30  35  40 

Width,  Inches  3  31  j  4  AY* 

Length.  Inches  4X/A  4  Vi  4}i  5 

Price,  each  74c  9 2c  $  I  I  4  $  I  . 30 

Rubberset  Flat  Paint  Brushes. 


$2.60  Paint  Brush  Outfit. 

No.  3002954 

This  assortment  has  been  especially  selected  for 
the  painter  and  for  large  jobs  where  strictly  high 
grade  brushes  are  necessary.  These  brushes  are 
made  from  the  best  stock,  and  were  you  to  pur¬ 
chase  them  singly  from  a  dealer  the  outfit  would 
cost  at  least  double  our  price.  This  outfit  Includes 
the  following : 

1  Chinese  Bristle  Chiseled  Sash  Tool,  large 
size. 

1  Chinese  Bristle  Chiseled  Sash  Tool,  extra 
large. 

1  Russian  Bristle  Round  Paint  Brush,  large 
size. 

1  Russian  Bristle  Flat  Paint  Brush,  extra 
long  bristles. 

1  Extra  Chinese  Bristle  Elat  Paint  Brush. 

No.  3002954 


l  Painters*  Duster. 

1  Extra  High  Grade  Putty  Knife 

1  Paint  Paddle. 

2  Paint  Pot  Hooks. 

Price  for  complete  outfit . $2-60 


SASH  TOOLS. 

Used  by  painters  for  painting  window  sash 
and  molding,  also  used  for  trimming  and 
painting  around  corners.  Can  be  used  as  a 
general  family  brush  where  a  small  brush 
is  wanted.  ■ 

no.  9  rr 

30C3072  58  !  »“*= 

Extra  Fine 
Black  Sash 
Tool,  black  Chinese  bristles,  oval  shaped, 
chiseled,  warranted  not  to  twist;  a  brush  for 
particular  people. 

2 

i5« 


Sizes . 1 

Width,  In...  Vz 
Length,  in. .  1  yA 
Price,  each.  6c 


IH 

7c  9c 


6 

1 

2 

I  2c 


8 

% 

I  6c 


10 

2  2c 


Rubberset. 


N0.3OC3O73  RubbersetSash  Tool.  Bristles 
are  set  in  hard  rubber  and  bound  with  a  metal  fer¬ 
rule  Best  Chinese  bristles, chiseled.  This  Is  the 
brush  that  will  give  you  long  service ;  it  cannot 
be  made  better.  Bristles  will  never  come  out. 

Sizes . .  4  6  8  10 

Width,  inches . %  1  1%  1V6 

Length  of  bristles. .  1%  1%  -  2V4 

Price,  each . I  2c  I  5c  I  8C  24c 


No.  30C3086  Flat  Paint  Brush.  A 

splendid  brush  for  painting  walls,  floors,  roofs, 
etc.  Well  made  throughout.  All  black  Chinese 
bristles:  metal  bound. 

Width,  inches.  .3  3 x/2  4  4'/£  5 

Length,  Inches.  .2H  3  3VA  3H  3% 
Price,  each....  25c  36c  48c  60c  72c 


No.  30C3093 
The  new  mefal  bound 
••  Rubberset  ”  Paint 
Brush.  If  you  want  a  brush  that  will  stand 
all  kinds  of  abuses,  a  brush  that  will  never  shed 
a  bristle,  then  pay  the  few  cents  extra  and 
secure  one  of  these  brushes.  The  bristles  are 
set  In  hard  vulcanized  rubber,  therefore  they 
cannot  come  out.  It  may  be  used  in  alcohol, 
turpentine,  benzine,  varnish  removers  or  water 
without  affecting  the  setting.  This  is  the  best 
low  priced  brush  that  was  ever  put  on  the  mar¬ 
ket  and  we  recommend  a  Rubberset  brush  be¬ 
cause  we  know  that  It  is  a  satisfactory  article 
and  is  sure  to  please.  Best  black  Chinese 
bristles,  metal  bcund.  For  painting  houses, 
bams,  floors,  walls,  boats  or  anything  where  a 
good  substantial  brush  is  required. 

Width,  Inches . 3  3%  4  4V£ 

Length  of  bristles,  in.  2%  3  3*4 

Price,  each .  ...  3  I  c  36c  50c  60c 


No.  30C3094 

___  Rubberset  Flat  Paint  or 

Wall  Brush.  All  white  pure  Russian  bris¬ 
tles.  Very  full.  A  brush  that  will  d<»  good 
work  and  wear  longer  than  any  other.  Bris¬ 
tles  simply  can’t  come  out. 

Width,  inches..  3  3 x/2  4  4'/2 

Length  bristles  4  4  4  4 

Price,  each.  .  .  80c  $  I  .OO  f  I  I  OS  125 


No.  30C3087  Extra  Long  Bristle  Metal 
Bound  Painters’  Flat  or  Wall  Brush.  Pure 
Chinese  bristles. metal  bound.  A  first  class  brush 
for  house  and  barn  painting. 

Width,  Inches .  3  314  4  \x/2 

Length,  inches .  3%  3 \C  3%  4 

Price,  each . 38c  52c  76c  87c 


PI 

- 

Q 

No.  30C3078  Round  I’aint 
Brush,  wire  bound.  All  best  select¬ 
ed  Russian  bristles.  This  brush  is 
largely  used  by  professional 
painters. 

Sizes . 1-0  2-0  3-0  4-0  5-0  6-0 

Dlam. at  ferrule  .  15*  l3i  1  yA  1 %  1 %  l7's 

Length.  Inches.  .3%  37*  4'«  42»  4%  47« 

Price,  each . 53c  60c  73c  97c  $1.20  $1.43 


Flat  Paint  or  Wall  Brushes. 


Wall  Brushes  are 
\  generally  used  for 


No.  3003088  Painters’  Brass  Bound 
Wall  Brush.  White  Okatka  bristles,  full 
stltf,  springy^  stock.  Our  standard  brush  tor 
house  painters'  use. 

Sizes  . 

Width,  inches.  . 

Length  bristles 
Price,  each .... 

Sizes . 

Width,  Inches .  4 

Length  bristles.  .  4?§ 

Price,  each .  $1.48 


6 

3 

3% 

58c 


9 


painting  large  sur- 
laces,  such  as  roofs, 
interior  and  exterior 
walls,  floors,  etc.  Extension  Wall 
Brushes  and  Stucco  Paint  Brushes 
are  better  grades  and  have  longer 
bristles.  Length  given  is  length  of 
bristles  clear  of  binding  or  ferrule. 

No.  30<  3084  Wall  Brush.  A 
fair  brush  for  odd  jobs.  All  Chinese 
bristles,  tin  ferrule. 

Width,  inches  2 M  3  3h  4  4  x/2 

Length,  inches  2  2 %  2%  2 27, 

Price,  each  .  .  lie  I  4  c  I  7c  22c  32c 


Leather  Bound  Paint  Brushes. 


No.  30C3095  Rubberset  Brass  Bound 
Extension  Style  Paint  Brush.  Bristles  arc 
set  In  hard  rubber  and  bound  with  a  brass 
ferrule.  Pure  Russian  bristles.  V«  ry  full,  yet 
light  In  weight.  It  Is  a  brush  we  recommend 
to  the  painter  or  anyone  who  desires  a  fifst 
class  working  tool.  Bristles  cannot  come  out 

Width,  inches .  3  3!  2  4 

Length  of  brlstlos.  in. .  3l/A  4  4X/A 
Price,  each .  63c  85c  $1-05 

KALSOMINE  BRUSHES. 

We  have  dis- 
continued  t  listing 
an  all  fiber  kalsomine  brush  for  tin*  reason 
that  an  all  fiber  brush  Is  practically  useless. 
No  matter  how  common  the  work.  It  Is  real 
economy  to  pay  a  little  more  and  secure  a 
brush  that  will  satisfy  the  user  In  quality  and 
workmanship.  When  comparing  prices  do  not 
fall  to  take  above  Into  consideration. 

Length  given  is  length 
of  bristles,  clear  of  bind - 
ing  and  ferrule. 


No.  3  O  C  3  I  O  2 

Kalsomine  Brush,  white 
bristles.  m»tal  bound; 
excellent  quality. 

6  7  8 

3Ya  3  y2  3YA 

66c  78c  96c 

No.  30C3  I  04 

Selected  Russian  White 
Bristle  Kalsomine 


No.  30C  3090  This  brush  is  used  for 
fine  house  painting;  It  will  hold  more  paint 
and  better  work  can  be  done  with  It  than 
with  brushes  having  shorter  bristles.  Best 
selected  Russian  white  bristles,  extra  long. 
No  better  brush  on  the  market.  Tills  brush 
Is  also  used  by  frescoers  and  for  stucco  work 
and  Is  known  to  the  trade  as  a  stucco  paint 
brush. 

Width.  Inches. . .  3V2  4  4x/2 

Length,  inches  .  .  4  Vi  4Y  4 % 

Price,  each .  $1.10  $1.41  $1.58 


’80  Cents  for  the  Popular  Dollar  Brush. 


T5 

V  fv£RY  Brush 

<  £ 

f  GUARANTEED 

&  WAP  RANTED 

!  CHINESE  BRISTLES; 


best  work.  Each  brush  is  put  up  in 
bristles.  4  inches.  Price,  each . 


a  neat  pasteboard  box. 


No.  30C3098  S.,R.and 
Co.’s  Dollar  Brush.  This  is 
the  brush  that  the  dealer 
sells  for  $1.00  and  nothing 
less.  Pure  Chinese  black  bris¬ 
tle  brush,  metal  bound,  with 
long  stock  measuring  4  Indies 
in  length.  It  Is  a  brush  that 
could  not  be  made  better. 
Very  full  and  springy  and  list 
the  brush  for  the  painter  or 
anyone  who  desires  a  first 
class  article  that  will  do  the 
width,  i  Inches  lengi h  of 
80c 


Brush.  Brass  bound. 
\V1  d  t  h  .  7  Inches; 

length.  4 Vi  Inches. 

Price. . SI  75 

!  Width.  8  Inches:  length.  4V&  Inches. 

Price .  2  20 

No.  30C3  I  05  Black  Chinese  Bristle  Kal- 

somine  Brush.  Brass  bound  wll 
bristles. 

Width.  7  Inches:  length.  4V6  inches. 

Price,  each . S  I  .  I  5 

Width.  8  Inches;  length.  4?a  inches. 

Pri  .  I  .45 


No.  3  O  C  3  106 

New  York  Style  Kal 
sominc  Brush. 


Extra  heavy. 
Specia  lly  selected 
Russian  bristles, 
finest  workmanship 
Metal  bound.  Usually  sold  In  large  city  stores 
t  S4.00  to  $£  h.  7  Inch*  s; 

Pr  5  2  9  8 

Width.  S  inches:  length.  5T»  Indu  s 
Price  3  3  6 


SEARS,  ROEBUCK  AND  CO.,  CHICAGO.  ILLINOIS. 


27 


Rubberset. 


No. 

30C3108 

Kuhberset 

Kalsomine 


Brush.  T  li  e 

best  brush  it  is 
possible  to 
make. 

Bristles  will  never  come  out.  which 
insures  clean  work.  Extra  lone:  Okat- 
ka  bristles,  gray  center.  Water  or 
lime  cannot  affect  the  setting. 

Width,  inches .  7  S 

Length,  inches .  5  5h£ 

Price,  each .  $2  98  $3-70 

No.  30C3109 

Dutch  Ka  Iso  mine 
Brush.  This  is  the  old 
fashioned  “  German  ” 

|  k  a  1  so  mine 
'brush,  used 
by  the  best  decorators. 
Will  hold  more  kalso- 
mineanddo  better  work 
than  the  regular  kalso- 
mine  brushes  without  leaking.  Es¬ 
pecially  desirable  for  rough  wal 


No.  30C3  1  27 


’ainters'  Komi  I 


Duster.  Strictly  pure  bluck  and  gray 
bristles.  The  best  painters’  duster 
that  can  be  made.  Width,  2  Vi  inches ; 
length,  4  inches.  Price. .. .  . 58c 


No.  30C3  I  28  Painters'  Round 
Duster.  Mixed  hair  and  fiber.  A 
very  good  brush  for  general  all  around 
use.  .lust  the  brush  for  the  man  who 
does  his  own  painting.  Width,  2\4 
inches;  length,  3*4  inches. 

Price . 23c 


No.  30C3  1  29  Painters’  Flat 
Duster.  Very  full  and  springy,  a  first 
class  painters’  duster.  Width,  4 
inches;  length,  4  inches. 

Price . . . . 40c 


Size  of  block. 2%x7  inches.  Puregray  I 
bristles.  Length  of  bristles,  4 14  inches: 
Price . . .  $2  85 


Plasterers’ 

Brush. 

No.  30C3  1  24 


Plasterers'  Brush. 

All  gray  stiff  bris¬ 
tles.  Will  hold  lots  of 
water,  wear  well  and  give  satisfaction. 
Leather  bound. 

Size .  1  2 

Width,  inches. .. .  7  8 

Length,  inches.  .  4  4 

Price,  each .  $160  $2  1  O 

Painters’  Dusters. 


Whitewash  Brushes. 

No.  30C3  I  I  O 

Whitewash  brush.  White 

tnmpico  stock  (not  a  bristle 
in  it).  The  stock  is  soft 
and  wliite.  Metal  bound. 
Used  for  whitewashing 
_  fences,  outbuildings,  etc. 

WidthTKnclies . . . 6  7  8 

Length,  inches.  . 2V2  2%  2 % 

Price,  each . 8c  9c  12c 

No.  30C3  112 
Whitewash  Brush, 

mixed  fiber  and  hair.  A 
fair  quality  brush  for 
common  work.  Leather 
bound.  Width.  7  V6  inches ; 
length  of  bristles,  2% 
inches.  Price  ....  25  c 

No.  30C  3  I  I  6  Ex¬ 
tension  Whitewash 
Brush,  all  white  bristles. 
Met.d  bound.  Exceeding¬ 
ly  good  value  at  the  price. 

Width.  7  Vi  inches; 
length.  3  %  inches. 

Price . 88c 

Width.  8  Inches;  length, 
finches.  Pi  ice.  $1.08 


No.  30 C 3  I  I  8 

Whitewash  Brush,  all 

white  Russian  bristles; 
extension  style  Metal 
bound.  A  brush  that  is 
used  by  many  kalsumin- 
ers  and  whitewashes- 


Width.  inches .  8  8% 

Length,  inches .  4 U 

Price,  each . $  I  60  $  I  .$8 


Paperhangers*  Paste  Brushes. 

No.  30C3  1  34 

Paperhungers’  Paste 
Brush.  Mixed  white 
and  gray  bristles, all 
hair,  no  fiber  ;  double 
nailed,  leather 
bound.  Width,  71/* 
inches.  Length  of 
bristles,  3*4  inches.  Price .  48<* 

No.  30C3  135 

Paper  hangers  ’ 
Paste  Brush.  For 
the  professional 


paperhanger.  A 
well  made  high 
grade  brush  with 
long  handle.  Pure 
gray  Russian  bristles,  galvanized 
bands. 

Width,  inches .  7  8 

Length,  inches .  4M 

Price,  each . $1.40  $1-70 

Paperhangers*  Smoothing 
Brushes. 


Steel  Wire  Brushes. 

No. 

30C3148 

Steel  Wire 
Brush.  F  o  r 
removing  old 
paint,  rust 
and  dirt  from  iron,  stone,  brick  and 
woodwork.  Made  of  the  best  steel 
wire,  1*4  incites  long,  hardwood 
block,  six  rows.  Length,  7*/2  inches; 
width,  2V4  inches.  Price . 25c 


mull  . ,  * 

■ 

n  ;• 

Pj  if’ 

1 

1 

Width,  inches 
Length,  inches 
I*i  ice.  each.  . 


Stucco  White¬ 
wash  Brush. 
No.  30C3  I  20  Stuc¬ 
co  Whitewash  Brush. 

Wide  and  heavy  for 
vvhitewashers*  and  plas¬ 
terers'  use.  Made  of  i lie 
finest  white  Oka  t  k  a 
bristles.  Leather  bound. 

.  8  9 

.  IH  5 

. $2.58  $3.45 


...  brush  is  ntctssary  to  in¬ 
sure  a  good  smooth  joli  of  paiierhang- 
ing.  Made  of  selected  elastic  gray  fiber 
which  will  not  scratch  nor  tear  the 
paper.  This  brush  should  not  be  com¬ 
pared  with  the  heavy  coarse  fiber 
brushes  that  are  usually  sold  at  from 
10  to  15  cents.  Price . 1  Or 


Rubberset  Whitewash  Brushes. 
No.  30C 3  12  1  All 

while  Russian  Bristles, 
leather  bound.  The 

bristles  are  set  In  hard 
\  ulcanlzed  rubber.  Water 
or  lime  cannot  affect  the 
setting 

Width,  inches*  ••  •  8 

Length,  inches.  A* 

Price,  each . $  I  .  i  O 


Width,  inches 
Length,  inches 
Price.  °acli. 


No.  30C3  I  23 
Gray  Russian  Bristles. 
White  outside,  leather 
bound.  These  are  ex¬ 
cellent  brushes,  hav¬ 
ing  good  life  and 
spring.  Under  no 
circumstances  will  the 
bristles  become  loose 
and  fall  out- 

8  9 

4  5 

$1.75  $3.25 


No.  30C3  132  Paperhanger** 

Smoothing  Brush.  Two  rows  of  stiff 
Chinese  bristles,  2%  inches  long. 

■  Width,  inches .  10  12 

l*ri<  e,  each .  5  5<-  70< 

Rubbing  Brush. 

No.  30C3  1  40 

urt*  Chinese 
Bristle 
K  u  h  - 
li  I  n  g 
B  rush. 

Length  of  bristles,  1  inch ;  length  of 
brush,  ri  Inches; length  with  handle,  in 
inches  ;  wire  bound.  Used  by  furniture 
finishers  for  rubbing  uneven  surfaces. 
Prire . 1  6c 

Floor  Waxing  and 
Polishing  Brush. 


Seroco  Floor  Wax. 

No.  30C2636 

Seroco  Floor  Wax. 

A  lasting,  brilliant 
polish  can  be  ob¬ 
tained  on  floors  when 
using  our  prepared 
floor  wax.  It  is  per¬ 
fectly  transparent 
and  will  not  change 
t lie  color  of  the  wood. 

Dirt  and  dust  will 
not  stick  to  floors 
waxed  with  Seroco  Floor  Wax.  One 
pound  will  cover  about  300  square  feet. 
Directions  are  simple  and  plainly 
printed  on  every  can. 

Price,  per  1-ponnd  can . 28c 


N0.3OC3149  Curved  Back  Wire 

Brush  with  stiff  wires.  T’sed  by 
painters  for  removing  scaly  paint 
from  wooel  or  iron,  also  used  for  re¬ 
moving  rust,  Mze  of  block,  "%x8 
inches.  Wires,  iya  inches  in  length. 
I’rice . 55c 


HMlfidll  "7m, 

Handle.  Narrow  steel  wire  brush, 
suitable  for  cU  aning  ornamental  iron 
work,  corners,  etc. ;  three  rows  wire. 
Width,  1  inch;  length  of  brush,  5% 
inches;  entire  length  with  handle,  13 
inches.  Price .  |  gc 


No.  30C3  151  Curved  Back  Wire 
Brush  with  soft  wires,  floes  away 
entirely  with  the  useof  sandpaper  for 
rubbing  down  w  indow  frames,  mold¬ 
ings  and  all  surfaces  preparatory  to 
finishing.  Will  remove  dirt  from'new 
woodwork  and  floors.  Also  used  for 
cleaning  stone  steps,  w  indow  sills. etc. 
Tbishrush  will  reach  crevices  not  ac¬ 
cessible  with  sandpaper  or  other  rub¬ 
bing  materials.  Size  of  block,  284x7 
inches.  Length  of  wires.  1  14  inches. 

Price . 3Qc 

Painters’  Wire  Brushes. 
N0.3OC3  152 


Painters’  Wire 
Bi  ush.  Length  of 
wire,  1%  inches; 
length  of  brush,  5  inches;  length  with 
handle.  10  inches.  I-’ine  wire,  very  full. 
A  handy  brush  for  the  painter. 

Price . 2  7c 

No.  30C3  1  55 

Painters’  Wire  Duster. 


No.  30C3  1  60  Iron  Weighted 
with  protected  corners  and  sides.  This 
brush  is  used  for  waxing  and  polishing 
hardwood  floors.  Price  includes  4 \4- 
foot  handle. 

Price,  15-pound  brush . $  1 .30 

Price.  25-pound  brush .  1  75 


One  of  the  handiest 
brushes  made.  A  con¬ 
venient  brush  foreleaning  around  cor¬ 
nices  and  moldings.  Excellent  for 
household  use  for  cleaning  pots  and 
pans.  Handle, 5  inches  long;  six  rows 
tine  win.  214  inches  long.  Price,.  20c 

Brick 


No.  30C3  138  Brick'' 
Liner.  White  bristles. 


Size,  inches .  2  214  3 

Price,  each . 5c  6c  9c 


GLUES 


No.  30C3200  High  Grade  Flake  Glue.  Suited 
to  the  requirements  of  the  most  exacting  woodworker. 
Can  be  used  on  all  woods,  even  the  hardest,  and  is 
especially  adapted  for  furniture  repairing.  May  also  be 
used  for  making  printers*  rollers,  white  moldings,  emery 
wheels  and  belts  and  for  every  other  purpose  where 
strength  and  flexibility  are  requisites. 

Price,  per  pound . I  7c 

100-pound  kegs,  per  pound . I  6c 

200-pound  barrels,  per  pound . I  5c 

No.  30C3203  Kalsominers’  Glue.  A  thin  cut 
white  pig  stock  glue,  prepared  especially  for  making 
kalsomines.  It  is  pure  white  in  color  and  the  best  on 

—  ,  the  market.  Price,  per  pound . I  6c 

10-pound  packages,  per  pound . . . |  4c 

50-pound  kegs,  per  pound. .  ....  |  314c 

100-pouud  kegs,  per  pound. .  *. .  *  * . .  1  ...*..!!*.! ! . . !  *. . !  *.  *. !  ’  *. !  ]  *  *  ’  *  ’ . . . .!!!’”  I .  . !  |  3c 

No.  30C3205  Kalsominers’  Gelatin.  A  pure  white  thin  gelatin  used  by  the  kalsominer 
when  m  ikmg  kalsomines.  It  is  the  best  kalsominers'  gelatin  that  is  made  and  will  go  twice  as  far 

as  the  ordinary  kalsominers’  glues.  Price,  per  pound .  .  23° 

10-pound  packages,  per  pound. . .  22c 

50-pound  kegs,  per  pound . . 1  !*.*.!!!!!!  1 ! !  1  !!!*.!!  1  !!*.!!!![!  20c 

No.  30C3206  Special  Flake  Glue.  Unsurpassed  for  soft  wood  joining  and  veneering, 
bookbinding,  paper  boxes,  wood  boxes,  sizing  barrels  and  pails,  composition  moldings,  picture  frame 
trunks,  medium  grade  kalsomining  and  wall  sizing,  and  for  all  other  purposes  where 

the  highest  grade  glue  is  not  required.  Price,  per  pound . I  2c 

100-pound  kegs,  per  pound .  j  Qc 

200-pound  barrels,  per  pound. . .  .*!.'.*.*.*.*.*  .*!.!.*!.*.*!  ]  !!!.*!!!.*!  [ !  .*  9c 

No.  30C3208  Ground  Glue,  same  as  No.  30O32<>6  Ground  glue  Is  quickly  prepared  and 

does  not  require  more  than  thirty  minutes'  soaking.  Price,  per  pound . I  7c 

100 -pou  d  kegs,  per  pound. . |  Oc 

200-pound  barrels,  per  pound. . .  9c 


1  mil 


No.  30C32I0  Flake  Gelatin.  To  be  used  for  high  grade  joining,  repairing  leather  belts 

sizing  straw  hats  and  sizing  walls.  Price,  per  pound . 24c 

10-pound  packages,  per  pound, . 23c 

50-pound  kegs,  per  pound . . . 2  1c 

SEROCO  LIQUID  GLUE. 

No.  30C32  I  6  The  strongest  liquid  glue  made;  if  you  do  not 
find  it  so.  we  will  return  the  full  price  paid  for  same.  It  will  cement 
together  all  known  substances,  such  as  wood,  leather,  ivory,  cork,  cloth, 
marble,  glass,  iron,  china,  crockery,  pearl,  metals,  porcelain,  etc. 

This  is  not  a  fish  glue,  but  a  pure  hide  and  sinew  glue  in  liquid 
form  and  has  no  offensive  odor.  It  will  keep  indefinitely.  Put  up 
in  self  sealing  tubes  and  cans.  The  tubes  are  expressly  put  up  for 
family  use. 

Large  tube .  .  . .  8c 

V2-  gill  can  .  9c 

H-pint  can . .  I  7c 

1-pint  can . 26c 

1 -quart  can . 50c 

Porcelain  Enameled  Glue  Pot*. 

NO.  30C3224  T  h  e 
best  glue  pot  on  the  mar* 
ket. 

Price.  H-Pint  capacity; 

weight.  pounds .  32c 

Price,  1-pint  capacity; 

weight.  4Vz  pounds . ?8C 

Price.  1 -quart  capacity; 
weight.  1:  pounds  50c 


iUquid, 


Glue  Brushes. 

No.  30C3  I  46 

Glue  Brush.  Mat 

entirely  of  metal  an 
bristles  and  will  stand  the  constant  shrinklr 
and  swelling  that  glue  brushes  are  subjected  t« 
Iron  handle,  brass  ferrule  and  all  white  bristle 

Sizes . 2  4  6/ 

length.  Inches .  '_'^4  2^4  2 

Price  each .  20c  28c  4  I 


28 


SEARS,  ROEBUCK  AND  CO.,  CHICAGO,  ILLINOIS. 


THE  BEST  GRADES  FOR  ALL  PURPOSES 

Our  on  Department  Is  one  ol  the  largest  Independent  shippers  of  oil  In  the  world.  Our  customers  realize  that 
the  goods  we  have  to  offer  are  far  superior  lu  every  respect  to  the  miscellaneous  lot  of  goods  thrown  on  the  market 
by  the  various  companies.  We  have  no  high  salaries  to  pay  salesmen  on  the  road.  The  pages  in  this  catalog  are  our 
salesmeu.  We  handle  the  verv  best  oils  the  world  produces  and  If  you  have  not  given  our  oils  a  trial  you  should  at 
least  send  us  a  trial  order.  The  different  oils  listed  In  this  catalog  are  most  generally  used,  but  If  you  do  not  find 
the  kind  of  oil  wanted,  write  to  us.glvlng  a  description  of  the  oil  and  purpose  it  Is  Intended  for,  and  we  will  promptly 
quote  you  the  very  lowest  price.  


HIGH  GRADE  INCUBATOR  LAMP  OIL. 


Our  High  Grade  Incubator  Oil  is  not  like 
the  ordinary  kerosene  oil,  but  is  an  oil  which 
will  give  you  an  even  temperature  because  it 
forms  less  crust  on  the  wick,  leaving  the  wick 
soft  instead  of  with  a  hard  crust.  Operators 
of  incubators  realize  that  without  an  even 
temperature  it  would  be  impossible  to  secure 
a  successful  hatch,  and  an  even  temperature 
cannot  be  obtained  with  the  majority  of  oils 
offered  on  the  market.  Our  Incubator  Oil 
will  give  you  an  even  and  steady  white  flame 
and  you  do  not  have  to  trim  the  wick  as  often 
as  when  burning  ordinary  kerosene.  This  In¬ 
cubator  Oil  has  by  actual  test  burned  steadily 
for  thirty  days  and  nights  before  there  was  any 
noticeable  change  in  the  flame.  No  other  oil, 
even  the  best  brands,  will  do  this.  Return  the 
oil  at  our  expense  if  not  as  represented. 
May  be  used  for  house  lamps  as  well  as  incu¬ 
bators. 


To  Insure  a  Successful  Hatch  Use  Only 
the  Best. 

An  Even  Temperature  and  Clear 
Flame  Are  Essential  to  Get  Good  Results. 

We  Guarantee  This  Oil. 


Why  use  a  poor  oil  when  you  can  secure 
High  Grade  Incubator  Oil,  the  best,  for  such 
a  low  price  as  ours? 

No.  30C3300  50-gallon  barrel . $6.50 

No.  30C330I  10-gallon  can .  1.75 

Shipped  from  our  Chicago  plant. 


I- 


Seroco  Safety  Kerosene. 


No.  30C3336  A  high  grade 
burning  oil  that  will  give  you  a 
bright  light  without  the  offensive 
odor  so  common  when  burning  cheap 
oils.  We  guarantee  that  this  oil 
will  burn  better  and  last  longer 
than  the  ordinary  kerosene  on  the 
market. 

Price  for  10-gallon  can. .  ....$169 
Sold  in  10-gallon  cans  only. 


Transfer 


Pumps. 


NO.  3003298  Transfer  Pumps  for 
transferring  gasoline,  kerosene  or  oil 
from  barrels  into  tank.  The  regular  pump 
furnished  with  our  pump  oil  tanks  Is 
rather  small  for  transferring  purposes.  Oil 
may  be  transferred  with  this  pump  in  one- 
half  the  time. 

Length,  32  inches;  diameter,  l,t£  inches 

Price . $0-85 

Length,  54  inches;  diameter. 

1JS  inches.  Price .  1.70 


Cylinder  Oil*. 

The  following  Cylinder 
Oils  are  made  from  Penn¬ 
sylvania  Premium  Crude. 

This  crude  is  settled  before 
distilling,  and  refiltered  after 
distilled,  doing  away  with  ail 
foreign  matter.  The  tests  of 
these  oils,  such  as  fire,  flash, 
viscosity  and  gravity,  are 
unexcelled. 

No.  3003336  Highest 
Test  Cylinder  Oil.  Made 
from  the  finest  stock.  Amber 
in  color.  Nothing  better  on 
the  market.  May  be  used  in 
any  engine,  high  or  low  steam 
pressure. 

1-gallon  can .  48c 

5-gallon  can,  per  gallon . .  42c 

10-gallon  can,  per  gallon .  40c 

50-gallon  barrel,  per  gallon .  35c 


No.  3003338  Special  Cylinder  Oil.  A  dark 
green  compound  oil,  especially  adapted  for  low 
steam  pressure. 

1-gallon  can . 44c 

5-gallon  can,  per  gallon . 38c 

10-gallon  can,  per  gallon . 35c 

50-gallon  barrel,  per  gallon . 3Qc 


No.  3003340  Extra  Cylinder  Oil.  For  high 
steam  pressure.  We  are  shipping  this  oil  in  com¬ 
petition  with  60-cent  cylinder  oils.  Dark  green  in 
color.  The  following  prices  include  package; 

1-gallon  can . 44c 

5-gallon  can,  per  gallon . 38c 

10-gallon  can,  per  gallon . 3  5c 

50-gallon  barrel,  per  gallon . 3Qc 


!  Cream  Separator  Oil  for  Hand  Power 
Machine*. 

No.  30C3354  ThU  In  the  best 
cream  separator  oil  made.  It  is  a 
tine  white  oil  which  will  not  gum 
and  contains  more  lubricating  mat¬ 
ter  than  the  majority  of  separator 
oils  on  the  market.  Recommended 
for  use  in  machines  that  are  kept  in 
moderately  warm  rooms  where  the 
temperature  does  not  drop  below  40 
degrees.  Keep  your  cream  separator 
in  a  warm  room  and  use  tills  oil.  It 
will  save  the  bearings  of  your  ma¬ 
chine  and  reduce  your  repair  bills. 

1-quart  can . 1  2«' 

1-gallon  can . 33c 

5-gallon  can,  per  gallon  ...,28c 
10-gallon  can,  per  gallon  ...  26c 
50-gallon  barrel,  per  gallon.  .  20c 

Cream  Separator  Oil  for  Hand  Power  Ma¬ 
chine*  That  Are  Kept  in  Unheated  Rooms. 

No.  3003355  This  oil  is  especially  made  for 
use  in  machines  that  are  operated  in  unheated 
rooms  at  a  temperature  below  40  degrees  Fahren¬ 
heit.  It  Is  a  very  light  bodied  oil,  and  since  it 
carries  very  little  lubricating  matter  it  should 
only  be  used  for  the  purpose  for  which  it  is  intended. 
Manufacturers  of  cream  separators  usually  send 
this  grade  of  oil  with  new  cream  separators.  We 
recommend  that  the  cream  separator  be  kept  in  a 
warm  room  so  that  our  best  grade  separator  oil 
may  be  used  (No.  30C3354).  It  will  save  tbe  bear¬ 
ings  of  the  machine  and  reduce  your  repair  bills. 


1 

-quart  t 

2SL  n . . 

. 1  o< 

1 

•gallon 

ca  n . 

g, 

-gallon 

ca  n , 

per 

gallon . 

. 24c 

1(1 

■gallon 

can, 

per 

gallon . 

. 22c 

50- 

-gallon 

barr 

el,  per  gallon . 

. 1  6c 

Fireproof  Cylinder  Oil. 

No.  3003341  Fireproof  XXX  Cylinder  Oil. 

Black  in  color.  The  most  wonderful  and  powerful  oil 
ever  compounded.  Used  in  any  engine,  high  or  low 
pressure,  and  lubricates  perfectly.  You  will  always 
find  a  film  of  oil  inside  of  cylinders  where  this  oil  is 
used,  also  on  the  rings;  packing  aud  piston  rods  are  so 
thoroughly  lubricated  they  show  comparatively  little 
wear,  no  matter  how  high  the  steam  pressure.  One 
barrel  of  Fireproof  XXX  Cylinder  Oil  will  go  as  far 
as  two  barrels  of  any  other  oil.  We  guarantee  that 
after  you  have  once  used  this  oil  you  will  never 
use  any  other.  We  will  accept  your  order  for  a  barrel 
or  can  of  this  oil  with  the  understanding  that  if  not 
found  as  represented,  we  will  allow  you  to  return  the 
balance  of  the  oil  and  return  your  riioney,  making  no 
charge  for  the  oil  used.  The  following  prices  include 


package: 

1-gallon  can .  49c 

5-gallon  can,  per  gallon . 43c 

10-gallon  can,  per  gallon . 41c 

50-gallon  barrel,  per  gallon . 36c 


Gasoline  Engine 
Cylinder  Oil. 

No.  3003342  Special 
Compouilded  Cylinder  Oil 
for  Gas  and  Gasoline  En¬ 
gines.  Red  in  color.  This  is 
strictly  high  grade  oil  and  guar¬ 
anteed.  Do  not  experiment 
with  cheap  oils  and  ruin  the 
cylinder  of  your  engine. 

1-gal.  can . 46c 

5-gal.  can,  per  gallon.  31c 
10-gal.  can,  per  gallon.  29c 
50-gal.  barrel,  per  gal.  22c 


Pump  Oil  Tanks. 

FOR  KEROSENE  OR  LUBRICATING  OILS. 


Our  Fump  Oil  Tanks  are 
made  of  best  26-gauge  gal¬ 
vanized  Iron  in  body  and 
bottom;  wood  bottom  under 
metal,  tin  hood,  port  a  tile 
steady  stream  pump  which 
can  be  taken  out  of  the  tank 
and  used  for  pumping  from 
barrel  into  tank.  All  tanks 
are  neatly  painted  and 
securely  crated.  We  cannot 
ship  kerosene  in  these  tanks 
as  the  railroad  companies 
will  not  accept  them  filled. 

N0.3OC329O  Capacity, 

30  gallons.  Weight,  crated 
for  shipment,  35  pounds. 

Price . $3  00 

No.  30C3  291  Capacity, 

60  gallons.  Weight,  crated 
for  shipment,  50  pounds.  Price. 

No.  30C3292  Capacity,  110  gallons, 
crated  for  shipment,  65  pounds.  Price... 


$340 

Weight. 

S5  75 


Separator  Oil  for  Use  in 
Creameries  and  Large 
Dairies  Where  Power 
Machines  Are 
Employed. 

No.  30C3356  Pale  straw 

in  color.  Our  power  separa¬ 
tor  oil  can  be  used  in  general 
throughout  the  factories  op¬ 
erating  power  machines, 
being  especially  adapted  for 
cream  separators,  dynamos, 
high  speed  engines  and  ma¬ 
chinery.  It  does  away  with 
carrying  an  extensive  vari¬ 
ety  of  oils. 

1-gallon  can . 39c 

5-gallon  can,  per  gallon . 34c 

10-gallon  can,  per  gallon . 33c 

50-gallon  barrel,  per  gallon . 26c 

Neatsfoot  Oils. 

NO.  30C3326  Pure  Neatsfoot  Oil,  used  In  dressing  leather, 
oiling  guns,  andfor  other  purposes.  Guaranteed  pure. 

1-quart  can . ,  .  3  I  c 

1-gallon  can .  93o 

5-gallon  can,  per  gallon . 90c 

10-gallon  can,  per  gallon .  89c 

50-gallon  barrel,  per  gallon . . .  ......  83c 

No.  30C3330  No.  I  Neatsfoot  Oil,  commonly  sold  for  extra. 

1-quart  can .  ...22o 

1-gallon  can . .  .  . . 75o 

5-gallon  can,  per  gallon . 72c 

10-gallon  can,  per  gallon . . . 7  Tc 

50-gallon  barrel,  per  gallon . 65c 


Tanks  With  Brass  Faucet. 

FOR  GASOLINE  OR  LUBRICATING  OILS. 

These  tanks 
are  made  of  best 
26  -  gauge  gal¬ 
vanized  iron  in 
body  and 
bottom;  wood 
bottom  under 
metal;  has 

4-Inch  screw  top  and  V£-inch  brass 
faucet.  May  be  used  for  gasoline  or 
oil.  A  couple  of  these  tanks  for  your 
gasoline  and  lubricating  oil  will  pre¬ 
vent  a  lot  of  waste-  We  cannot  ship 
gasoline  or  oil  in  these  tanks  as  the 
railroad  companies  will  not  accept 
them  filled.  We  can  furnish  these 
tanks  with  a  %-lnch  brass  key  faucet 
like  the  above  illustration,  at  an  addi¬ 
tional  eost  of  40  cents.  There  has 
been  a  great  demand  for  a  faucet  of 

this  kind  which  will  prevent  accidental 

opening  of  faucet  and  will  do  away  with  the  necessity  of  keeping 
your  tanks  under  lock  and  key  to  prevent  tampering.  Key  Is 
small  enough  to  earn*  In  your  vest  pocket-  .  tnr. 

NO.  30C3294  Capacity,  30  gallons.  Weight,  crated  for 

shipment.  30  pounds.  Price . . •••••• 

No.  3 OC 3294  I  Capacity,  30  gallons,  fitted  with 
faucet.  Pri  ce  ....... •••,..54.00 

NO.  30C3295  Capacity,  60  gallons.  Weight,  'rated  far 

shipment.  5b  pounds.  Price . .  .  . 

NO.  30C3295I  Capacity.  60  gallons,  fitted  with  Jtey 

faucet.  Price . — . **•;  j  / 

No.  30C3296  Capacity.  110  gallons.  Weight,  orated  for 

shipment.  60  pounds.  Price . . 

No.  30C3296I  Capacity.  110  gallons,  fitted  with  ji'd 

faucet.  Price . . 55-65 

For  Underground  Gasoline  Tanks  with  Pump  Attachments 
write  for  Automobile  Supply  Catalog. 


SEARS,  ROEBUCK  AND  CO.,  CHICAGO,  ILLINOIS. 


29 


cylinders 


50-Gal 


FOR  WATER  COOLED 

GASOLINE  ENGINES 


Machine  Oils  of  Guaranteed  Quality  at  Money  Saving  Prices 


MACHINE  OILS. 


No.  30C3357  Seroco 
Fireproof  Machine  Oil.  Black 
in  color.  The  greatest  lubrica¬ 
ting  oil  on  earth.  Cannot  gum 
and  positively  fireproof.  For  all 
kinds  of  heavy  machinery, 
steamships,  cars  (steam  and 
electric),  large  engines,  stone 
crushers,  cement  machinery, 
etc.,  where  wear,  tear  and  fric¬ 
tion  are  hard  and  excessive.  No 
hot  journals  where  this  oil  is 
used.  Stays  on  the  bearings  or 
journals,  thoroughly  lubricates 
and  wears  several  times  longer 
than  any  other  oil.  Send  us  a 
trial  order;  if  not  as  represent¬ 
ed.  return  at  our  expense  and 
the  money  paid  for  same,  including  transportation 
charges,  will  be  returned  and  no  charge  made  for  oil 
used.  The  following  prices  include  package: 

1-gallon  can .  .  .  39c 

5-gallon  can,  per  gallon . 33c 

10-gallon  can,  per  gallon .  31c 

60-gallon  barrel,  per  gallon . 25c 


No.  30C3358  Excelsior  Machine  Oil.  A  light 
oil.  red  in  color,  used  for  general  machine  lubrication. 
The  best  oil  on  the  market. 

1-gallon  can . 29c 

5-gallon  can,  per  gallon . 23c 

10-gallon  can,  per  gallon . . . 21  C 

50-gallon  barrel,  per  gallon .  1  5c 


No.  3003360  Summer  Black  Oil.  A  heavy! 
black  oil.  a  good  lubricant  for  saw  mill  and  heavy 
machinery  during  the  summer  months. 

1-gallon  can . 24c 

5-gallon  can.  per  gallon . 1  8c 

10-gallon  can,  per  gallon .  1  5c  1 

50-gallon  barrel,  per  gallon .  9  c 


No.  3003362  Black  Oil.  15  degrees  cold  test, 
not  quite  as  heavy  as  No.  30C3360. 

1-gallon  can  . 25c 

5-gallon  can,  per  gallon . 1  9c 

10-gallon  can,  per  gallon . 1  6c 

50-gallon  barrel,  per  gallon .  1  Qc 


No.  3003364  Zero  Black  Oil.  A  thin  black  od 
which  can  be  used  in  cold  weather  and  lubricate  per¬ 
fectly.  An  excellent  saw  mill  oil  for  winter  use. 

1 -gallon  can  .  .  . . 26c 

5-gallon  can,  per  gallon .  20c 

10-gallon  can,  per  gallon .  1  8c 

50-gallon  barrel,  per  gallon .  11c 


No.  3003372  No.  1  Castor  Machine  Oil.  A  fine, 

heavy  oil.  light  in  color.  If  you  are  using  a  castor  machine 
oil,  send  us  your  next  order;  we  can  save  you  money. 

1-gallon  can . 31c 

5-gallon  can,  per  gallon . 25c 

10-gallon  can,  per  gallon . 23o 

50-gallon  barrel,  per  gallon  .  1  7c 


No.  30C33  74  No.  2  Castor  Machine  Oil. 

Slightly  thinner  than  our  No.  1. 

1-gallon  can  . 28c 

5-gallon  can,  per  gallon . 2  2c 

10-gallon  can,  per  gallon . 20c 

50-gallon  barrel,  per  gallon . 1  4c 


Harvester  Oils. 

NO.  30C3376  For  threshing 
machines.  windmills,  harvesters 
mowers  and  heavy  farm  machinery  of 
all  kinds.  This  is  the  kind  of  oil 
that  is  handled  by  nearly  all  dealers, 
but  it  is  not  as  good  as  our  No. 
30C3378  Compounded  Harvester  Oil. 
Pale  straw  in  color. 

Quart  cans,  each . $0  I  3 

Per  dozen.  ..  . .  140 

1-gallon  can . 

5-gallon  can,  ner  gallon  . . . 
10-gallon  can,  oer  gallon... 
50-gallou  barrel,  per  gallon- 


33 

28 

:?8 


Compounded  Har¬ 
vester  Oil. 

No.  30C3378  This  is  the  most 

satisfactory  oil  to  use  on  all  farm  _ 

machinery  and  threshers.  It  will  go  " 

twice  as  far  as  any  other  oil  on  the  market.  Give  it  a  trial  amt 
Lf  you  do  not  find  tills  oil  the  best  that  you  have  ever  used, 
return  it  at  our  expense  and  we  will  make  no  cluirge  for  oil 
used  as  a  test.  Will  flow  in  cold  weather.  Wine  In  color. 

Quart  cans,  per  dozen,  $  I  60:  each . I  5c 

1-gallon  can- . 36c 

5-gallon  can.  per  gallon . 3  I  c 

10-gallon  can.  oer  gullon .  . .  - . 29c 

50-gallon  barrel,  per  gullon .  22® 


SPECIAL  NOTICE 

The  prices  we  ask  for  oils  in  I -gallon 
cans  are  very  high  in  proportion  to  the 
prices  we  ask  in  larger  quantities.  This  is 
due  to  the  cost  of  containers,  for  we  pay 
from  15  to  20  cents  for  empty  1-gallon 
cans  and  of  course  we  must  add  this 
amount  to  the  cost  of  the  oil.  Therefore, 
you  will  best  serve  your  own  interests  by 
purchasing  oil  in  quantities  of  5, 10,  30  or  50 
gallons  and  thereby  get  the  benefit  of  the 
lowest  prices. 


1-Gal 


Perfect 
lubrication 
with  less 
smoke  and 
odor. 


No  carbon 
» troubles, 
"the  best 
anti -carbon 
Oil  made. 


No.  30C3347  A  perfect  automobile  oil  mast  hare  a  high  fire  test  and  be  as  free  from  carbon 
as  it  is  possible  to  make  without  reducing  the  fire  test.  An  oil  of  a  low  fire  test,  of  w’htch  there  are 
many  on  the  market,  will  be  consumed  by  the  heat  of  the  exploded  gasoline  before  it  has  performed 
its  work  of  lubricating  the  cylinder.  An  oil  that  contains  an  excess  of  carbon  will  leave  a  heavy 
deposit  in  the  cylinders,  causing  a  loss  of  power  and  wear  on  the  cylinders.  Our  1.  3.  4  and  6-Cylin¬ 
der  Automobile  Oil  has  a  very  high  fire  test  and  is  as  free  from  carbon  as  it  is  possible  to  make. 
Use  this  oil  and  save  repair  bills  and  with  perfect  lubrication  you  get  the  maximum  power  of  the 
engine.  Even  if  you  have  been  paying  as  high  as  $1.00  a  gallon  for  oil,  send  us  a  trial  order  for 
this  Automobile  Cylinder  Oil  if  you  want  the  best  oil  that  can  possibly  be  made  for  gasoline  engines. 

1-gallon  can  . 46c 

5-gallon  can.  per  gallon  . 31c 

10-gallon  can,  per  gallon . 29c 

30-gallon  half  barrel,  per  gallon  . 25c 

50-gallon  barrel,  per  gallon . 2  2c 


Ice  Machine  Lubricating  Oil. 

No.  30C3380  A  high  grade  oil 
which  will  flow  In  the  coldest 
weather.  Made  especially  for  Ice  ma¬ 
chines,  but  is  now  extensively  used  for 
windmills  and  other  machinery  during 
cold  weather.  It  will  not  congeal  in  the 
coldest  weather.  Pale  straw  in  color. 

1-gallon  can . 33c 

5-gallon  can,  per  gallon . 28c 

10-gallon  can,  per  gallon . 25c 

50-gallon  barrel,  per  gallon .  20c 


Engine  Oils. 

No.  3003348  Dynamo  Engine 

Oil.  A  pale  red  oil.  guaranteed  the 
best  engine  oil  made.  It  will  not 
saponify.  For  lubricating  dynamos, 
motors  and  engines  of  all  kinds. 
Especially  adapted  for  use  In  the 
Ideal  engine. 

1 -gallon  can . 34c 

5-ga;iun  can.  per  gallon. .  2  8c 

10-gallon  can.  per  gallon .  26c 

50-gallnii  barrel,  per  gallon...  21c 

No.  3003350  No.  I  Red  En¬ 
gine  Oil.  Slightly  darker  than 
No.  30C3348:  a  first  class  oil,  better 
than  the  majority  of  40  or  50-cent 
engine  oils  on  the  market. 

1  -gallon  can . 29c 

5  gallon  can.  per  gallon . 22c 

10-galJon  can.  per  gallon. . 20c 

5o-gallon  barrel,  per  gallon. .  ■  I  5c 


Signal  Oil. 

No.  30C3388  Expressly  for  lantern  use.  No 

charge  for  can.  This  is  a  high  grade  oil,  used 
extensively  by  railroad  conductors,  hunters  and 
for  use  in  dark  lanterns;  also  used  by  some  rail¬ 
roads  for  signal  lamps. 

1-quart  can . $0- 1  8 

1 -gallon  can . 52 

5-gallon  can  .  2-15 


Graphite  Roof  Cement. 

No.  30C3474  For  repair¬ 
ing  any  kind  of  leak  In  roofs, 
chimneys,  gutters,  porch 
floors,  etc.  Easily  applied  with 
a  putty  knife  or  wood  paddle. 
Guaranteed  to  stop  any  leak. 
Strictly  elastic  and  will  not  crack ; 
the  severest  exposure  will  not 
affect  it. 

2-pound  can . 20c 

5-pound  can . 40c 


Peerless  Motorcycle  Cylinder  Oil. 

A  highly  viscous  lubricat¬ 
ing  oil  of  a  special  high  fire 

test,  made  especially  for  mo¬ 
torcycle  and  other  air  cooled 
motors.  Your  motor  will 
give  you  the  maximum 
amount  of  power  when  using 
our  Peerless  Motorcycle  Oil. 
We  challenge  anyone  to  pro¬ 
duce  an  oil  that  will  give 
better  lubrication  and  satis¬ 
faction  In  general,  no  matter 
what  the  price.  Give  our 
oil  a  trial  and  if  you  do  not 
find  It  a  better  oil  than  you 
have  ever  used  write  us  and 
we  will  promptly  return  tire 
full  price  paid  for  the  oil. 

No.  3003345  Peerless  M  storey  ole  Oil. 

1-gallon  can . 55c 

5-gal)on  can,  per  gallon . 40c 


Peerless 

MOTOR  CVCtE 
CYLINDER' 

>01 L-^ 


StAflstaimct 

CHICAGO. 


Pennsylvania  Automobile  Cylinder  Oil. 

For  Air  Cooled  Gasoline  Engines. 

No.  3003346  A  spe¬ 
cial  high  fire  test  cylinder 
oil  for  air  cooled  auto  gas 
engines.  This  oil  will  not 
burn  up  nor  cause  the 
pistons  to  stick  in  thecylin- 
ders  because  it  has  an  extra 
high  fire  test  which  is  neces¬ 
sary  in  an  oil  intended  for 
aircooled  gas  engine  lubri¬ 
cation.  This  is  the  best  oil 
that  can  be  made  for  air 
cooled  engines  and  we  will 
match  it  against  any  oil  on 
the  market  no  matter  what 
the  name,  make  or  price. 

Order  a  5-gallon  can  of 
this  oil  and  use  a  gallon  of 
it  or  more  and  if  you  do  not 
find  it  the  finest  and  most 
satisfactory  oil  that  you 
have  ever  used,  return  the 
balance  of  the  oil  and  we 
will  return  to  you  the  full  price  paid,  making  no 
charge  for  the  oil  used. 

1-gallon  can . 50' 

5-gallon  can.  per  gallon .  35c  I 

10-gallon  can,  j)cr  gallon .  33c 

30-gallon  half  barrel,  per  gallon . 29c 

50-gallon  barrel,  per  gallon . 26c 


SEARS,  ROEBUCK  AND  CO.,  CHICAGO,  ILLINOIS. 


AUTOMOBILE  SPECIALTIES 


Seroco  Auto  Metal  Polish. 

No.  30C3458 

Tlie  b  r»  s  s  uuil 
other  metul  parti*  of 
automobiles  are 
made  from  the  fluent 
quality  of  material 
mid  will  take  on  a 
very  high  luster  If 
the  proper  polish  Is 
used.  Our  Seroco 
Auto  Metal  Polish 
will  give  you  a 
quicker  and  longer 
lasting  polish  than 
can  be  obtained 
from  the  majority 
of  polishes  on  the 
market.  One  can  of 
our  polish  will  go 
farther  than  two 
cans  of  any  other; 
will  work  as  easily 
in  cold  as  in  warm 
weather  and  polish¬ 
es  hot  as  well  as 
cold  metals.  Polishes  brass,  gold,  silver,  nickel, 
zinc  and  tin;  produces  the  most  durable  bril¬ 
liancy  possible  to  obtain. 

Mi-pint  can . 1  4c 

1-pint  can . 22c 

1-quart  can . 38c 

_ 1-gallon  can .  90c 

S.  R.  Body  Polish  for  Automobiles  and 
Carriages. 

Polishes  quickly  and  does  not  injure  the  finish. 

No.  30C3459  S.  R. 

Body  Polish  will  make 
your  car  look  as  good  as 
new  with  very  little  labor. 

It  is  guaranteed  not  to  in¬ 
jure  the  finish  no  matter 
how  often  it  is  used.  It 
dries  quickly  with  very 
little  rubbing,  leaving  a 
high  luster.  S.  R.  Body 
Polish  is  the  most  eco¬ 
nomical  polish  to  use  since 
less  of  it  is  required  than 
of  any  other.  We  will  leave 
it  to  you  ;  order  a  cau  and 
give  it  a  trial.  If  not  as 

we  say  return  what  you  _ 

have  left  and  your  money  will  be  returned. 

1-pint  cau . $0  30 

1-quart  can . 55 

1-gallon  can .  1 .75 


Seroco  Aluminum  Radiator  Enamel. 

No.  30C2  I  220  Aluminum  Enamel 
or  Silver  Paint  for  automobile  radiators  and 
engines.  Will  withstand  tremendous  heat 
and  tlie  effects  of  the  weather.  Gives  an 
excellent  finish.  The  powder  and  liquid 
come  separately  In  a  neat,  compact  can  and 
must  be  mixed  when  ready  to  use.  Ready 
mixed  aluminum  enamel  dries  out  dull  and 
sandy,  while  this,  our  Seroco  Aluminum 
Enamel,  dries  with  a  finish  almost  like 
nickel  plate.  Apply  with  flat  lacquering 
_  brush. 

%-pint  can . 28c 

1  pint  can .  .  .48c 

1-quart  can . 85«' 

Black  Radiator  Enamel. 

No.  30C2  I  840  A  splendid  enamel  B* 
for  automobile  radiators  and  one  not  “ 
affected  by  intense  heat  or  by  the  weather. 

This  enamel  imparts  a  smooth  glossy 
ttnlsh  and  is  ready  to  apply.  Dries  in 
four  to  six  hours.  Use  a  varnish  brush, 

1  or  114-inch  recommended. 

%-pint  can . 1  2c 

_ 1-piqt  can. . . 20c 

1-quart  can 
. 35c 


Denatured  Alcohol. 

NO.  30C2766  May  be  used  with  water 
to  make  a  non-freezing  solution  for  automobile 
radiators  in  cold  weather.  Use  1  gallon 
denatured  alcohol  to  3  gallons  of  water,  ex¬ 
cept  111  zero  weather,  when  the  proportion 
should  be  1  gallon  ot  alcohol  to  2  of  water. 

1-gallon  can . $0-68 

5-gallon  can .  3  00 


Seroco  Cup  Grease. 
No.3003454  Seroco 

Cup  Grease,  for  auto¬ 
mobiles.  This  grease 
is  compounded  from 
pure  acidless  fats  and 
oils, made  especially  for 
cups  on  automobiles. 
Recommended  w  bet- 
ever  a  high  grade  solidi¬ 
fied  oil  or  grease  is 
required. 

1-pound  can. .  $0- 1  8 
5-pound  can. . .  .65 

10-pound  can. . .  1.20 


TRANSMISSION  GREASES 

A  High  Quality  Grease. 

No.  30C3455 

This  g  r  e  u  s  e  is 
known  the  world 
over  as  the  best 
j  i  a,  'ilia;  grease  forautomo- 

ri  4  bile  use.  We  can - 

\"  ft.  «'  j'if  I  /  not  use  the  manu- 

™  '  ™“ir  facturer’snamefor 

the  reason  that  we 
are  selling  it  at  a 
greatly  reduced! 
price ;  the  same 
grease  is  sold  un¬ 
der  its  r  e  g  u  1  a  r 
brand  name  at  25 
cents  a  pound. 
Water  will  not  mix 
witli  this  grease 
and  it  remains  in  the  same  consistency  summer 
or  winter;  it  never  gets  hard  nor  gums.  Less 
power  is  required  to  run  the  gears  and  there  is 
almost  no  wear  when  this  grease  is  used.  Fur¬ 
nished  in  No.  1  consistency,  no  heavier  grease 
should  be  used.  Guarantee  on  every  can. 

5-pound  pail,  per  pound . 1  6c 

10-pound  pall,  per  pound . 14c 

25-pound  pail,  per  pound . 1  3c 


Transmission 

grease 

automobiles 


A  Good  Quality  Grease. 

NO.  30C3456  For  use  in  transmissions  of  automobiles  in 

the  sliding  gear  and  planetary  type;  also  used  for  lubricating  dif¬ 
ferential  gears.  We  are  selling  this  grease  for  about  one-half 
what  is  usually  charged  for  a  similar  grade. 

5-lb. can,  10-lb. can,  25-lb. can, 
per  Hi.  per  lb.  per  lb. 
No.l.  For  wiuter  use..  11c  9c  7c 

No. 3.  For  summer  use...  1  1c  9c  7c 


No  Noise  Transmission  Grease. 

No.  30C3457  If  the  transmission  or  differential  gears  of 
your  car  are  somewhat  worn,  causing  them  to  make  considerable 
noise,  then  give  our  No  Noise  Grease  a  trial.  This  grease  will  not 
make  new  gears  for  you,  hut  it  will  stop  the  noise  to  a  great 
extent.  Its  peculiar  properties  have  the  effect  of  deadening  gear 
noises  and  at  the  same  time  lubricate  as  well  as  any  of  our  other 
greases. 

6- pound  pail,  per  pound . 1  7c 

12-pound  pail,  per  pound . . 1  5c 

30-pound  pail,  per  pound . . . 14c 


fiber. 

grease 

%omobile| 


Seroco  Waterproof  Auto  Top  and  Seat 
Dressing. 


N0..3OC342OO  This  is  without  doubt  the  best 
material  manufactured  for  waterproofing  automo¬ 
bile  tops  and  seats.  May  also  be  used  for  leather 
guards.  Will  dry  in  one  hour  and  positively  will 
not  crack  or  peel.  The  most  delicate  fabric  will 
not  be  affected  by  coining  into  contact  with  the 
material  after  it  has  dried,  which  fact  makes  this 
dressing  the  best  for  use  on  automobile  seats, 
backs  and  even  the  finest  leather  furniture.  We 
will  return  your  money  if  you  do  not  find  this 
material  the  best  you  have  ever  used. 

%-pint  can.  Weight,  8  ounces . 23c 

1-piut  can.  Weight.  16  ounces . 35c 

1-quart  can.  Weight,  32  ounces . 60c 


Graphite  Cup  Grease. 

No.  30C3489 
Furnished  iu  three 
consistencies : Soft, 
intended  for  gen¬ 
eral  use  on  crank 
pins,  cross  heads, 
valve  motions,  ec¬ 
centrics,  slides, 
pillow  blocks, 
main  j  o  u  r  n  a  1  s , 
automobile  trans¬ 
missions,  etc.  Me¬ 
dium  is  adapted 
for  screw  cups  or 
in  compresslo n 
cups  having  extra 
„  .  .  ,  ,  Strong  springs, 

tan  also  be  used  on  open  bearings  where  oil  open- 
tng  is  moderately  large.  Hard,  a  good  stiff  grease 
for  heavy  open  bearings  and  places  where  a  high 
melting  [mint  is  essential,  ('an  be  used  in  screw 
cups  and  is  especially  suitable  for  upright  shaft¬ 
ing,  cams,  spindles,  etc.  Be  sure  to  mention  kind 
of  grease  wanted. 

1-pound  can . .  .$q  20 

5-pound  can .  'q8 

10-pound  can . F5  2 

25-pound  can . . . o' *  * 


GRAPHITE 

cup  GREASE 

IN  THREE  CONSISTENCIES 

SeaRs  roebuck  &  c°' 

CHICAGO. ILL 


3  60 


Cup  Grease  or 
Hard  Oil. 

No.  30C3390 

Used  for  high  grade 
motor  grease,  shaft¬ 
ings  and  journal 
boxes.  No.2soft,No. 
3  medium, No. 4  nard. 
When  ordering 
please  mention  kind 
wanted. 

10-lb.  pail.  $0. 70 
25-lb.  pail..  160 


Economy  Cup  Grease. 

No.  300339  2  A  Special  High  Grade  Cup 

Grease  recommended  for  use  in  stationary,  marine 
and  automobile  gasoline  engines. 

1-pound  can . $0. 1  5 

5-pound  can . 50 

25-pound  can .  2  00 


Sponge  or  Fiber  Transmission  Grease. 

No.  30C346  I 

This  grease  is  rapidly 
taking  the  place  of  all 
soft  transmission  greases 
on  account  of  its  pecul¬ 
iar  properties  and  excel¬ 
lent  lubricating  quali¬ 
ties.  The  grease  is  of  a 
spongy  nature  and  this 
makes  it  adhere  perfectly 
to  the  gears  and  it  will 
not  work  out  of  the 
transmission  or  differ¬ 
ential  gear  cases.  Use 
tills  grease  and  experi¬ 
ence  the  minimum 
amount  of  waste  and  at 
the  same  time  get  a 
grease  that  is  of  a  fibrous 
nature  throughout.  We 
claim  it  i9  the  best  grease 
of  its  kind  ever  produced. 

Nearly  all  automobile  manufacturers  recommend  the  use  of  fiber 
transmission  grease,  and  there  are  grease  manufacturers  and 
dealers  who  are  selling  the  very  same  kind  of  grease  that  we  are 
here  offering  at  very  much  higher  prices.  They  may  use  fancy 
names  and  fancy  labels,  but  they  cannot  give  you  a  better  grease. 
Furnished  in  three  sizes  at  the  following  exceptionally  low  prices: 

5-pound  pail,  per  pound . 1  2c 

10-pound  pail,  per  pound . 1  Oc 

25- pound  pail,  per  pound .  9c 


- 'SEROCO 

boiler  compouw 

Siaygssigg 


Seroco  Boiler  Compound. 

No.  30C3382  Manufactured 

from  the  purest  of  chemicals  by  an 
;  expert  chemist.  It  will  remove  old 
1  scale  and  will  prevent  any  new  scale 
from  forming.  The  compound  is 
in  the  form  of  white  granular 
powder,  has  no  odor,  can  be  used  in 
creameries  or  any  factory  where 
live  steam  is  used  direct  and  is 
adapted  for  all  boilers,  including 
steam  threshers  and  traction  en¬ 
gines.  In  the  Centra],  Eastern  and  Southern 
States,  where  the  water  is  of  average  hardness,  it 
will  require  only  2  ounces  of  Seroco  Boiler  Com¬ 
pound  for  a  10-horse  power  boiler  per  day.  This 
amount  will  keep  any  new  scale  from  forming  and 
gradually  remove  all  old.  For  the  Western  States 
where  the  water  is  hard,  it  requires  4  ounces. 
Simple  directions  sent  with  each  package. 

10-pound  can . $120 

50-pound  drum .  .  5  00 

Floor  or  Oil  Dressing. 

No.  30C3400  A  specially  compounded  oil  for 
dressing  floors  of  stores,  otfices  and  factories.  It 
lays  the  dust,  thus  purifying  the  air,  all  dust  com¬ 
ing  in  contact  with  the  floor  becomes  lifeless  and 
is  readily  removed  with  a  broom.  The  surface  does 
not  become  sticky  or  greasy.  Keep  the  floors  of 
your  store  well  oiled,  it  will  be  a  time  and  labor 
saver  as  it  will  not  be  necessary  to  dust  the  shelving 
every  morning.  No  charge  for  cans  or  barrels. 
This  floor  oil  cannot  be  used  for  residences. 

1-gallon  can . 34c 

5-gallon  can,  per  gallon . 29c 

25-gallon  barrel,  per  gallon . 26c 

50-gallon  barrel,  per  gallon . 20c 


Seroco  Household  Oil. 

No.  30C3394  No  home 

should  he  without  a  can  of  Seroco 
Household  Oil.  Best  quality, 
guaranteed  not  to  gum.  For  lu¬ 
bricating  anything  that  requires 
lubrication,  sewing  machines, 
lawn  mowers,  washing  machines, 
wringers,  carpet  sweepers,  scales, 
baby  carriages,  grindstones, 
churns,  etc.  Put  up  in  neat  litho¬ 
graphed  cans  with  oiler  spout. 
Shipping  weight,  10  ounces. 
%-pint  can . 8c 


See  page  30  for  a  complete  list  of  high 
class  Automobile  Lubricating  Oils.  You 
can  save  money  buying  our  Oils;  prices 
about  half  the  prices  asked  elsewhere. 


SEARS,  ROEBUCK  AND  CO.,  CHICAGO,  ILLINOIS. 


31 


SEROCO  BRAND  OF  OILS,  DRESSINGS 

-  AND  OTHER  ITEMS  =========== 


THE  SEROCO  BRAND  of  oil.,  dressings  etc.,  is  put  up  in  attractive  cans;  some  are  lithographed,  others  have  fancy  labels.  We 

wish  to  call  the  attention  of  dealers  to  our  line  of  goods,  for  the  prices  quoted  are  the  very  lowest  we  can  make,  and  we  know  that  thev  are 
lower  than  the  prices  charged  by  jobbers  for  inferior  goods.  The  quality  of  our  Seroco  Brand  is,  without  question,  the  best;  furthermore 
the  cans  make  attractive  shelf  goods,  and  this  is  an  important  feature.  * 


A 

GALLON 


50c 


Seroco  Harness 


Oil. 


No.  30C34  10  This  in  not  the  heavy,  greasy 
'material  commonly  sold  for  harness  oil,  but  is  a 
sp.cial  high  grade  compounded  oil  that  will  renew 
leather  harness,  make  it  pliable  and  prevent  the 
leather  from  cracking.  It  contains  sufficient  color¬ 
ing  matter  to  color  trie  cracks  In  old  harness  and 
make  the  leather  look  like  new  without  any  Injury 
to  it.  Send  us  a  trial  order;  if  you  are  not  satisfied 
after  a  fair  trial,  return  the  balance  of  the  oil  and 
your  money  will  be  promptly  returned.  Shipping 
weight,  per  gallon,  about  i  pounds. 

1- quart  can . $0  20  1  5-gallon  can ...  $2  00 

•  50  I  10-gallon  can ... .  3  80 


1-gallon  can . 


Jacobs’  Waterproof  Leather  Filler. 

No.  30C34  11  The 
greatest  oil  preparation 
ever  invented.  It  will  posi¬ 
tively  fill  the  poresof  leather 
so  that  water  cannot  pen¬ 
etrate  It.  Jacobs’  Water¬ 
proof  Oil  Filler  will  pre¬ 
serve  and  waterproof  all 
leather  to  which  it  is  ap¬ 
plied;  it  will  make  the 
leather  pliable  and  prevent 
it  from  cracking.  Nothing 
better  on  earth  for  boys’ 
and  men’s  shoes,  harness, 
leather  gloves,  bather  bug¬ 
gy  tops,  machine  belts,  or 
anything  made  of  leather  that  is  liable  to  come  in 
contact  with  moisture.  Boots  and  shoes  can  be 
made  waterproof  with  one  application.  Liverymen, 
railroad  men,  farmers,  policemen,  letter  carriers, 
school  children,  butchers,  tanners,  soldiers,  etc., 
should  not  be  without  a  can  of  this  Waterproof 
Leather  Filler. 

1-pint  can . $0-35 

1-quart  can . 60 

1-gallon  can .  1.75 


Seroco  Waterproof  Carriage  and  Automo¬ 
bile  Top  and  Seat  Dressing. 

No.  3003420  For  dress¬ 
ing  anything  made  of  leather, 
rubber,  pantasote,  moroccoline, 
rubber  drill,  enamel  drill  or  any 
leather  or  Imitation  leather.  For 
waterproofing  and  renewing 
leather  or  Imitation  leather  seats, 
backs,  tops,  straps,  etc.,  also 
metal  or  leather  guards  and  dash¬ 
boards.  It  will  dry  In  one  hour 
and  will  not  rub  nor  crack  off: 
no  danger  whatever  of  soiling  the 
most  delicate  fabric.  One 
application  of  this  material  will 
last  an  entire  season  on  any 
carriage  or  automobile  top  and 
make  It  absolutely  waterproof- 
Seroco  Waterproof  Dressing  may 
be  used  on  the  finest  leather  fur¬ 
niture.  It  will  preserve  the  leather 
and  make  It  look  like  new.  We 
guarantee  that  Seroco  Waterproof 
Carriage  and  Automobile  Top  Dressing  will  not  crack  nor  rub  off. 
When  once  anplled  It  becomes  part  of  the  material  to  which  It  Is 
applied.  Money  returned  if  you  do  not  find  It  the  best  dressing 
that  you  have  ever  used. 

14-Plnt  can;  weight.  8  ounces . 23c 

1-plnt  can;  welghl.  16  ounces . 3 5 c 

1-quart  can;  weight.  32  ounces . 60c 

Seroco  Axle  Oil. 

No.  30C3446  This  is  a  heavy 
oil  of  a  greenish  east  that  will  wear 
longer  and  make  your  buggy  or 
carriage  run  lighter  than  with  any 
grease  or  other  oil  on  the  market. 
There  is  nothing  better  for  the 
axles  of  buggies,  carriages  anti 
light  wagons;  also  very  much 
cleaner  than  axle  grease.  Order  a 
gallon  or  less  ant!  give  it  a  trial; 
use  oue-haif  of  the  oil  if  you  like, 
so  as  to  give  It  a  thorough  trial; 
then  If  you  are  not  satisfied  with  It 
write  us  and  we  will  return  the 
amount  paid  for  the  oil  and  make 
no  charge  for  that  used. 

1-quart  can . 20<- 

1-gallon  cau . 60c 


Seroco  Hoof  Dressing. 

No.  30C3422  Seroco 

Hoof  Dressing  stimulates 
the  growth  of  the  hoof 
and  keeps  It  In  a  healthy 
condition.  .Seroco  Hoof 
Dressing  is  used  in  cases 
of  split  hoofs.quarter  cracks, 
corns,  dry,  brittle  or  con¬ 
tracted  feet,  thrush, 
founder,  scratches,  and 
all  diseases  of  horses’  feet. 
Put  up  in  attractive  litho¬ 
graphed  cans. 

Price,  per  quart  can; 
weight,  2  pounds . 2  7c 

Price,  per  gallon  can ; 
weight,  8  pounds . 84c 


Seroco  Harness  Soap. 

_  N0.3OC3424  Seroco  Harness 

. JjsgSSgpgfc'v  Soap  Is  acknowledged  the  best 
SaV/t,  harness  soap  manufactured,  fhe 
jt  I  most  perfect  ever  put  on  the 

i- 7  ^ market.  Oils,  softens,  preserves  and 

k  -  ■  ■—*<  beautifies  all  articles  of  leather  with 

one  application.  Seroco  Harness 
\  Soap  will  make  old  harness  look  like 

new  and  prevent  new  harness  from 
^  looking  old.  Put  up  In  attractive 

lithographed  cans. 

1 -pound  can. . 1  5c 

2^-pound  can . 28c 


Seroco  Harness  Dressing. 

No..  30C34  1  4  Seroco  Harness 
Dressing  is  superior  to  any  dressing 
on  the  market.  Gives  a  better  finish 
and  will  retain  its  luster  longer  than 
any  other.  We  can  guarantee  the  goods. 
Return  what  you  have  left  if  not  as 
represented.  Put  up  in  beautiful  litho¬ 
graphed  cans,  very  attractive. 

1-pint  can;  weight,  1)4  pounds . 

1- quart  can  ;  weight.  2)4  pounds 


19c 


33c 


Pine  Tar. 

No.  30C3466  Strictly 

Pure  North  Carolina  Pine 
Tar.  Used  by  horseshoers 
for  packing,  healing  and 
dressing  the  hoof.  Used  by 
the  farmer  for  tarring  the 
hands  before  husking,  for 
healing  sores  on  horses  and 
cattle,  and  as  a  sheep  dip. 

Pine  tar  will  keep  buffalo 
gnats  off  your  live  stock. 

Used  by  nurserymen  to  grow 
bark  on  trees  ;  painting  the 
stems  of  your  trees  with 
pine  tar  will  keep  off  the 
insects;  also  used  for  tar¬ 
ring  seines,  rope  and  steel  cables  and  in  the  man¬ 
ufacture  of  cough  medicines.  We  guarantee  our 
tar  to  he  the  pure  Southern  tar,  free  from  im¬ 
purities.  Weight,  per  gallon,  7%  pounds. 

1-gallon  can . $0-29 

5-gallon  can .  1.35 

10-gallon  can .  2. 50 

50-gallon  barrel . 8-25 


50c  pounds  Plumbago  Axle  Oil. 

A  PURE  GRAPHITE  AXLE  GREASE. 

No.  30C3440 

Made  from  pure 
Mexican  plumba¬ 
go  (graphite)  com¬ 
bined  with  the 
best  lubricating 
oil,  and  chemi¬ 
cally  solidified. 

Can  be  used  on  t  he 
lightest  carriages  or 
the  heaviest  trucks. 

Order  a  box 
for  experiment, 
which  will  prove 
that  it  Is  the  best 
and  cheapest  axle 
grease  manufac¬ 
tured.  Grease  one 
side  of  your  vehicle  with  our  Mexican  Plumbago  Axle 
Grease  and  the  other  side  with  some  other  grease  (the 
best  you  can  buy),  being  sure  to  use  much  less  of  ours 
than  of  the  other.  Ours  will  wear  longest,  even  though 
less  of  it  is  used.  This  grease  will  he  found  a  fine  article 
for  lubricating  all  kinds  of  farm  machinery,  windmills, 
etc. 

1 -pound  can . $0-08 

10-pound  can . 50 

25-pound  can .  1  ,QO 


36c 


FOR  10 
POUNDS 


Seroco  Solid  Axle  Oil. 


No.  30C3442  Our  Seroco  Solid  Axle  Oil  ikft 
high  grade  lubricant  anti  it  is  used  by  many  of  the 
large  teaming  concerns  in  Chicago  and  other  cities. 

10-pound  pall . 36c 

25-pound  pail . 78c 

Coal  Tar. 

No.  30C3468  Distilled 

Liquid  Coal  Tar. 

1-gallon  can . $0.25 

5-gallon  can .  1-10 

10-gallon  can .  1 .85 

25-gallon  barrel. .. .  3.25 

50-gallon  barrel -  4.75 

25  and  50-gallon  barrels  are  shipped  from 
our  factory  at  Chicago. 


Washed  Hair  for  Plaster¬ 
ing,  23  Cents  a  Bushel. 

We  offer  the  very  highest 
grade  of  washed  hair  for  plas¬ 
tering.  This  Is  the  very  best 
hair  on  the  market;  we  guar¬ 
antee  the  goods. 

No.  30C3480  Price,  com¬ 
pressed,  for  bushel  package,  23c 


Linseed  Oil  and  Turpentine 

THE  PRICES  of  Linseed  Oil  and 
Turpentine  a, re  changing  constantly 
and  were  we  to  quote  prices  In  this 
catalog  they  would  likely  be  incor¬ 
rect  before  receiving  your  order. 

Send  us  a  postal  and  Immediately 
upon  receipt  of  same  we  will  quote 
the  lowest  prevailing  price  which  we 
will  guarantee  for  a  stated  period. _ 

We  Sell  in  Quantities  of  1  Gallon  and  Up 


SEARS,  ROEBUCK  AND  CO.,  CHICAGO,  ILLINOIS. 


1  Q  Paints  This  House  Two  Coats 

«P  1  J«OU  Size  of  house,  3lx20-2«  feet  high. 

Body,  10  gallons  No.  30C237 . $1 

Trimming,  2  gallons  No.  30C229 . 

Total  . . . .  •  ■  -  • - SI 

Hoof  requires  8  gallons  No.  30C8G0  Mineral  Paint,  costing  $0.-17  extra 


Paints  This  House  Two  Coats. 

Size  of  house.  25x32 — 20  feet  high. 

C261 . . 5  8 


$10.47 


Mineral  Paint,  costing  $0.47  extr 


gallons  No.  3UC 


Hoof  requir 


Paints  This  House  Two  Coats, 

Size  of  house,  20x21 — 18  feet  high. 


(Q  OQ  Paints  This  Bungalow  Two  Coats 

size  of  imngalow  30x28—12  feet  high. 

Body.  gallons  No.  30C243 . 56 

Trimming.  2  gallons  No.  30C215 .  2 

Total  . . . . . . . 59 

Roof  requires  7  gallons  No.  30C800  Mineral  Paint,  costing  $•"».<•::  extra. 


Body,  5  gallons  No.  30C236 . .  . 
Trimming.  2  gallons  No.  30C218 


Total 


extr; 


Roof  requires  6  gallons  No.  30C 


Paints  This  House  Two  Coats 

Size  of  house.  24x40 — IS  feet  high 


$12.29 


1  7  Paints  This  House  Two  Coats 

nr  ^  •  •TV/  s-ze  of  j10Use>  23x47—20  feet  high. 

Body.  12  gallons  No  30C259 . 51c 

Trimming.  3  gallons  No.  3UC237 .  ^ 

Total  . . . SH 

i  Roof  requires  8  gallons  No.  30CS00  Miner.,  ^aint.  costing  $6.47  extra. 


Body.  9  gallons  N 
Trimming.  1*2  gal 


No.  30C243 . 

Total  . 

gallons  No.  30CSG"  Miner; 


Roof  requir 


Wj  4 

4L  1  i  ff 

"■will 

«P1 

nil 

Hi 

U 

m 

M 

t.H 

1.11 

4 

Si 

SEARS,  ROEBUCK  AND  CO.,  CHICAGO,  ILLINOIS. 


1  2  Paints  This  House  Two  Coats. 

Size  of  house.  27x11 — 19  feet  high. 


Hotly.  9  gallons  No.  ?.nC2i»" .  .  .  . 
Trimming.  2  gallons  No.  3UC24  • 


5  1  0.47 
2.36 


Hoof  requin 


Paints  This  House  Two  Coats. 

Size  of  house,  29x25 — 20  feet  high. 


i  . $||  .50 

\  ....  2.36 

Total  . $13.86 

Hoof  requires  7  gallons  No.  3UC8M0  Mineral  Paint,  costing  $5.03  extra. 


$20.79  Paints  This  House  Two  Coats 


Unity.  1  r.  gallons  No.  ;nt’22n 
Trtiuinlng.  gallons  Xo.  39C301. 


5  I  7.25 
3.54 
520.79 


1  0  22  Pa*nts  This  House  Two  Coats. 

^  V/afcrfArf  Size  of  house.  36x40—20  feet  high. 

Body.  12  gallons  Xo.  30C229 . $13.86 

Trimming,  2  gallons  No  30C243 .  2.36 

Total  . 5(6.22 

Roof  requires  9  gallons  No.  30C860  Mineral  Paint,  costing  $7.  1  extra. 


SEARS,  ROEBUCK  AND  CO.,  CHICAGO,  ILLINOIS. 


$15 


C\A  Paints  This  House  Two  Coats 

*  Size  of  house.  29x43 — 19  feet  high. 


11  gallons  No.  30C201 . $12.68 

.  2.36 

Total  . $15.04 

U«*  requires  9  gallons  No.  30C860  Mineral  Paint,  costing  $7.31  extra. 


19 


Q  *7  0  Paints  This  House  Two  Coats. 

s izt1  of  house,  33x17 — 22  feet  high. 

II  gallons  N'n.  r,0C215 . 516.22 

tug,  ",  gallons  No.  JUC201 .  3.54 

Total  . 5  19.76 

Hoof  rinuires  10  gallons  No.  30C800  Mineral  Palnl,  costing  57.00  extra. 


